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Your Ad Ignored Here
214 pages, 2017
Tom Fishburne is the David Ogilvy of cartooning. From the birth of social media to digital advertising to personal branding, marketing has transformed in the past 15 years. Marketoonist, by Fishburne, captures these quintessential moments in marketing.
Your Ad Ignored Here collects nearly 200 of these hilarious and apt depictions of modern marketing life on the 15th anniversary of the series. The cartoons’ popularity stem not only from their deft reflections on the latest trends but their witty summary of the shared experiences of marketing professionals.
Tom Fishburne emphasizes the importance of storytelling in marketing. He believes that a compelling narrative can make your brand stand out and connect with your audience on a deeper level. So, take a look at your current marketing strategy and see if there's room for more storytelling.
In 'Your Ad Ignored Here', Fishburne explores the use of humor in marketing. He suggests that humor can make your ads more memorable and engaging. So, why not research some funny ads for inspiration and see if you can inject some humor into your own marketing?
Fishburne stresses the importance of authenticity in marketing. He argues that consumers can tell when a brand is being genuine or not. So, take a moment to check if your brand's voice and message are truly authentic.
In the book, he explores the role of creativity in marketing. He believes that creative ideas can help your brand stand out in a crowded market. So, why not take some time to brainstorm some out-of-the-box marketing ideas?
Fishburne warns against overcomplicating your marketing messages. He suggests that simplicity is key to effective communication. So, take a look at your current marketing messages and see if there's any unnecessary complexity that you can strip away.
