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The E-Myth Revisited
268 pages, 1995
E Myth Revisited is a revised edition of the phenomenal bestseller that dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business. The revised edition includes new material on franchising, how to define an industry niche, competition and copyright law.
Michael E. Gerber explores the 'E-Myth', which is the misconception that a business can thrive solely on the skills of the entrepreneur. He emphasizes that technical expertise does not equate to business success. It's a great insight to check out if you're planning to start your own venture.
The E-Myth Revisited digs into the importance of systems in running a business. Gerber explains that a successful business is not about having extraordinary people, but about establishing efficient systems that ordinary people can follow. This is a key takeaway for anyone looking to streamline their business operations.
In the book, Gerber identifies three crucial roles in a business: the entrepreneur, the manager, and the technician. He suggests that a successful business owner must balance these roles. This is a great point to research further if you're looking to improve your business management skills.
One of the key insights from The E-Myth Revisited is the idea of working ON your business, not just IN it. Gerber encourages business owners to take a step back, see the bigger picture, and strategize for growth. This is a must-read for those who find themselves stuck in day-to-day operations.
Gerber introduces the concept of the Business Development Process, which includes innovation, quantification, and orchestration. He explains that these steps can help transform a small business into a world-class enterprise. If you're looking to take your business to the next level, this is a concept you'll want to explore.
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The E-Myth Revisited is a game-changer for countless entrepreneurs. It dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business.
Jack Canfield - Motivational SpeakerMichael Gerber's E-Myth Revisited should be required reading for anyone thinking about starting a business or for those who have already taken that fateful step.
Brian Tracy - Self-development AuthorThe E-Myth Revisited is a must-read for anyone interested in business. It's a book that I recommend to all of my friends who are thinking about starting a business.
Robert Kiyosaki - Financial Literacy Advocate
The E-Myth Revisited found in libraries
1Management Books
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