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Crossing the Chasm
227 pages, 2006
business & management
1082 booksHere is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition reveals some of the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone who wants to get a handle on this exciting marketplace.