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Crossing the Chasm

227 pages, 2006

business & management

business & management

1082 books
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition reveals some of the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone who wants to get a handle on this exciting marketplace.
Understanding the Technology Adoption Life Cycle

In 'Crossing the Chasm', Geoffrey A. Moore introduces us to the Technology Adoption Life Cycle. This model helps us understand how different groups of people adopt new technologies. It's a great tool to see where your product stands and how to move it forward.

The Chasm and How to Cross It

The 'chasm' is a gap between early adopters and the early majority in the Technology Adoption Life Cycle. Moore explains that many tech products fail because they can't cross this chasm. But don't worry, he also provides strategies on how to successfully cross it.

Targeting the Right Market

Moore emphasizes the importance of finding and focusing on a specific target market. He suggests that you should not try to appeal to everyone at once. Instead, find a niche market, dominate it, and then use that as a base to expand to larger markets.

The Importance of Whole Product Concept

In 'Crossing the Chasm', Moore introduces the concept of the 'Whole Product'. This is not just the product itself, but everything that comes with it - customer service, additional features, etc. He argues that offering a whole product is key to crossing the chasm.

Positioning and Pricing Strategies

Moore also explores how to position your product in the market and how to price it. He suggests that your positioning should be simple and easy to understand, and your pricing should reflect the value you provide. These strategies can help you attract the early majority and cross the chasm.

Quotes 5

Crossing the Chasm is a must-read for anyone in the tech industry. It's a deep dive into the challenges of bringing cutting-edge products to broader markets. It's not just about understanding the market, but about understanding the psychology of a customer.

Steve JobsSteve Jobs - Co-founder, Apple

Crossing the Chasm is a key book for understanding the realities of high-tech marketing. It's a guide to bridging the gap between early adopters and the mainstream market, which is crucial for any tech startup.

Elon MuskElon Musk - CEO, SpaceX

Crossing the Chasm provides a valuable framework for marketing technology products. It's about understanding the dynamics of market segmentation and the challenges of moving from early adopters to a broader market base.

Bill GatesBill Gates - Co-founder, Microsoft

Crossing the Chasm is a great book that provides insights into the challenges of scaling a tech product. It's about understanding the gap between early adopters and the mainstream market, and how to cross that chasm.

Mark ZuckerbergMark Zuckerberg - CEO, Facebook

Crossing the Chasm is a must-read for any entrepreneur. It provides a deep understanding of the challenges of bringing disruptive products to larger markets. It's not just about the product, but about understanding the market and the customer.

Jeff BezosJeff Bezos - Founder, Amazon
Steve JobsElon MuskBill GatesMark ZuckerbergJeff Bezos


authorSeth Godin

Seth Godin

educatormarketermedia personalityauthor
Drew Houston

Drew Houston

entrepreneurtechnologyventure capitalist
Ev Williams

Ev Williams

entrepreneurtechnologyventure capitalist
Ron Conway

Ron Conway

investorventure capitalist
Andrew Chen

Andrew Chen

marketertechnologyventure capitalistauthor
Brant Cooper

Brant Cooper