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Unlabel

304 pages, 2015

business & management

business & management

1082 books
self-improvement

self-improvement

909 books
Takeaways
Description

From one of the most provocative entrepreneurs of our time, Marc Ecko reveals his formula for building an authentic brand or business. As instructive as it is innovative, Unlabel empowers you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment.

 This visual blueprint teaches you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula.

Authenticity is Key

Marc Ecko emphasizes the importance of being true to yourself. He believes that authenticity is the foundation of a successful brand. So, take a look at your own values and beliefs, and let them guide your decisions.

Embrace Your Uniqueness

In Unlabel, Ecko encourages us to embrace our uniqueness. He argues that our individuality is our greatest asset. So, don't be afraid to stand out from the crowd and let your unique light shine.

The Power of Persistence

Ecko shares his journey of building a billion-dollar clothing empire from scratch. His story is a testament to the power of persistence. So, if you're facing challenges, don't give up. Keep pushing forward and you'll eventually find success.

Creativity is a Business Tool

He also explores the role of creativity in business. Ecko sees creativity not just as an artistic endeavor, but as a valuable business tool. So, don't be afraid to think outside the box and come up with innovative solutions.

The Importance of Branding

Unlabel is a deep dive into the world of branding. Ecko believes that a strong brand is more than just a logo or a tagline. It's a promise to your customers. So, take the time to build a brand that truly represents your values and vision.

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authorChase Jarvis

Chase Jarvis

educatorentrepreneurphotographer

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