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Unlabel
304 pages, 2015
From one of the most provocative entrepreneurs of our time, Marc Ecko reveals his formula for building an authentic brand or business. As instructive as it is innovative, Unlabel empowers you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment.
This visual blueprint teaches you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula.
Marc Ecko emphasizes the importance of being true to yourself. He believes that authenticity is the foundation of a successful brand. So, take a look at your own values and beliefs, and let them guide your decisions.
In Unlabel, Ecko encourages us to embrace our uniqueness. He argues that our individuality is our greatest asset. So, don't be afraid to stand out from the crowd and let your unique light shine.
Ecko shares his journey of building a billion-dollar clothing empire from scratch. His story is a testament to the power of persistence. So, if you're facing challenges, don't give up. Keep pushing forward and you'll eventually find success.
He also explores the role of creativity in business. Ecko sees creativity not just as an artistic endeavor, but as a valuable business tool. So, don't be afraid to think outside the box and come up with innovative solutions.
Unlabel is a deep dive into the world of branding. Ecko believes that a strong brand is more than just a logo or a tagline. It's a promise to your customers. So, take the time to build a brand that truly represents your values and vision.
