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592 pages, 2021

science & nature

science & nature

1064 books
business & management

business & management

1082 books


909 books


705 books

The New York Times bestselling book Influence, by Robert B. Cialdini, looks at the psychology of why people say yes and how to apply these principles ethically in business and everyday situations.  

Through a series of examples, Cialdini explains what is known as the six universal principles of influence and how they can be used to become a skilled persuader and how we can defend ourselves against dishonest influence attempts. 

The Power of Reciprocity

In Influence, Robert B. Cialdini explores the concept of reciprocity. He explains that people are more likely to do something for you if you've done something for them first. It's a powerful tool in persuasion and something you can use to your advantage in your daily life.

Commitment and Consistency

Cialdini's research shows that once we make a choice or take a stand, we feel pressure to behave consistently with that commitment. This can be used to influence people's behavior and decisions. So, take a look at how you can apply this principle in your life.

Social Proof

Ever wondered why we tend to follow the crowd? Cialdini explains this phenomenon as 'social proof'. We often look to others to see how we should act, especially when we're unsure. Understanding this can help you influence others or be aware of how it's used on you.

The Liking Factor

It's no surprise that we're more likely to say 'yes' to people we like. But did you know there are factors that can make us like someone more? Cialdini digs into this, exploring things like physical attractiveness, similarity, and compliments. Check out Influence to find out more.

Scarcity Principle

Ever felt the urge to buy something because it's 'limited edition' or 'ending soon'? That's the scarcity principle at work. Cialdini explains that we value things more when they're limited. Understanding this can help you resist such tactics or use them effectively.

Quotes 5

Influence is a profound book that provides a deep understanding of the psychology of persuasion. It's a must-read for anyone who wants to be more persuasive.

Charlie MungerCharlie Munger - Investor, Philanthropist

Influence is a masterclass in the art of persuasion. It's a book that everyone should read to understand how to effectively influence others.

Guy KawasakiGuy Kawasaki - Marketing Specialist, Author

Influence is a groundbreaking book that explores the science of persuasion. It's a must-read for anyone who wants to understand how to influence others.

Daniel PinkDaniel Pink - Author, Speaker

Influence is a powerful book that reveals the secrets of persuasion. It's a must-read for anyone who wants to be more influential.

Tim FerrissTim Ferriss - Entrepreneur, Author

Influence is a remarkable book that delves into the psychology of persuasion. It's a must-read for anyone who wants to understand how to influence others.

Seth GodinSeth Godin - Author, Marketer
Charlie MungerGuy KawasakiDaniel PinkTim FerrissSeth Godin


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