592 pages, 2021
science & nature1064 books
business & management1082 books
The New York Times bestselling book Influence, by Robert B. Cialdini, looks at the psychology of why people say yes and how to apply these principles ethically in business and everyday situations.
Through a series of examples, Cialdini explains what is known as the six universal principles of influence and how they can be used to become a skilled persuader and how we can defend ourselves against dishonest influence attempts.