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Business Model Generation
288 pages, 2010
business & management
1082 booksBusiness Model Generation is a practical and informative book that will teach you powerful innovation techniques used by leading companies worldwide.
Business Model Generation will teach you how to systematically understand, design, and implement a new business model or analyze and renovate an old one.
The book was co-authored by 470 Business Model Canvas practitioners from 45 countries, which helped to ensure that the book's innovative visual layout is both accessible and visually appealing.
Alexander Osterwalder's Business Model Generation helps you understand the importance of a well-structured business model. He emphasizes that a good business model is like a blueprint for a strategy to be implemented through organizational structures, processes, and systems.
The book encourages you to explore visual thinking. Osterwalder believes that visualizing your ideas can foster understanding, discussion, creativity, and analysis. So, grab a pen and start sketching your business model!
One of the key takeaways from the book is the Business Model Canvas. This tool allows you to describe, design, challenge, invent, and pivot your business model. It's a great way to see the big picture and check how all parts of your business work together.
Osterwalder encourages you to not be afraid of innovating and redesigning your business model. He suggests that you should constantly research and find ways to improve your business model to stay competitive in the market.
The book promotes a collaborative approach to business model development. Osterwalder believes that involving a broad range of perspectives can lead to a more robust and versatile business model. So, gather your team and start brainstorming!
Quotes 2
Business Model Generation is a practical, inspiring handbook for anyone striving to improve a business model or craft a new one.
Steve Blank - Entrepreneurship EducationBusiness Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises.
Tim O'Reilly - Open Source Advocate