
Nir Eyal
Nir Eyal is a bestselling author, entrepreneur, and lecturer on the topics of consumer psychology and behavior design. He is well-known for his book Hooked: How to Build Habit-Forming Products, which focuses on understanding how technology companies create products that users become addicted to.
Eyal has a background in business and psychology, having received his MBA from Stanford University and a BSc in Psychology from the University of Pennsylvania. He has worked in the tech industry for over a decade and has held executive positions at several companies, including Yahoo and Time Warner.
Eyal has also founded two tech companies, AdNectar and Insightera, and is an investor in several startups. He has been an advisor or board member for numerous companies, including Eventbrite, Product Hunt, and BloomThat.
In addition to his business career, Eyal has written several books, including Hooked, Indistractable: How to Control Your Attention and Choose Your Life, and The Business of Habit: Designing Products and Services That Create Loyalty. He also writes a popular blog and hosts a podcast called The Nir and Far Show.
Eyal is a sought-after speaker, presenting to audiences all over the world. He has been featured in publications such as The New York Times, The Wall Street Journal, and Forbes and has been a guest on many podcasts, including The Tim Ferriss Show and The Joe Rogan Experience.
If you are interested in gaining a better understanding of how to design products and services that capture and keep users’ attention, Nir Eyal is an excellent resource. His books, blog, podcast, and talks offer valuable insights into the world of consumer psychology and behavior design.
Best author’s book



Nir Eyal recommends
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100 Things Every Designer Needs to Know About People



Influence



Drive



The Innovator's Dilemma



Sprint



Lost Connections



Crossing the Chasm



How Will You Measure Your Life?



The Power of Habit



Addiction Proof Your Child



Addiction by Design



Hooked



How To Win Friends and Influence People



The Willpower Instinct



Business Model Generation



Community Building on the Web



Confidence Men



Designing with the Mind in Mind



Don't Shoot the Dog!



Don't Make Me Think



Elements of Scrum



Emotional Design



Moonwalking with Einstein



Fahrenheit 451



For the Win



Gamification by Design



Hackers & Painters



Made to Stick



Outliers



Presentation Zen



Redirect



Rocket Surgery Made Easy



Sketching User Experiences



Spent



The Art of Game Design



Subliminal



Switch



The Design of Everyday Things



The Lean Product Playbook



Traction


