![Eyal](https://files.bestbooks.to/4147a171-fb95-4270-9bb7-0e0faae45cfb.png)
Nir Eyal
Nir Eyal is a bestselling author, entrepreneur, and lecturer on the topics of consumer psychology and behavior design. He is well-known for his book Hooked: How to Build Habit-Forming Products, which focuses on understanding how technology companies create products that users become addicted to.
Eyal has a background in business and psychology, having received his MBA from Stanford University and a BSc in Psychology from the University of Pennsylvania. He has worked in the tech industry for over a decade and has held executive positions at several companies, including Yahoo and Time Warner.
Eyal has also founded two tech companies, AdNectar and Insightera, and is an investor in several startups. He has been an advisor or board member for numerous companies, including Eventbrite, Product Hunt, and BloomThat.
In addition to his business career, Eyal has written several books, including Hooked, Indistractable: How to Control Your Attention and Choose Your Life, and The Business of Habit: Designing Products and Services That Create Loyalty. He also writes a popular blog and hosts a podcast called The Nir and Far Show.
Eyal is a sought-after speaker, presenting to audiences all over the world. He has been featured in publications such as The New York Times, The Wall Street Journal, and Forbes and has been a guest on many podcasts, including The Tim Ferriss Show and The Joe Rogan Experience.
If you are interested in gaining a better understanding of how to design products and services that capture and keep users’ attention, Nir Eyal is an excellent resource. His books, blog, podcast, and talks offer valuable insights into the world of consumer psychology and behavior design.
Best author’s book
![](https://files.bestbooks.to/c9bc8cfb-cc43-41a6-bf8e-578143a71cb5.jpg)
![pages](/_next/static/media/book-pages.0428b127.png)
![back-cover](https://files.bestbooks.to/c9bc8cfb-cc43-41a6-bf8e-578143a71cb5.jpg)
Nir Eyal recommends
41![100 Things Every Designer Needs to Know About People](https://files.bestbooks.to/ec89f0ef-5ce1-4ca2-9825-889a89b0e288.jpg)
![pages](/_next/static/media/book-pages.0428b127.png)
![back-cover](https://files.bestbooks.to/ec89f0ef-5ce1-4ca2-9825-889a89b0e288.jpg)
100 Things Every Designer Needs to Know About People
![Influence](https://files.bestbooks.to/8e9f66a1-381f-4c5b-a061-3a3bec8f7e27.jpg)
![pages](/_next/static/media/book-pages.0428b127.png)
![back-cover](https://files.bestbooks.to/8e9f66a1-381f-4c5b-a061-3a3bec8f7e27.jpg)
Influence
![Drive](https://files.bestbooks.to/a4f9f1bb-2921-4f1d-bddc-d23e53bb403b.jpg)
![pages](/_next/static/media/book-pages.0428b127.png)
![back-cover](https://files.bestbooks.to/a4f9f1bb-2921-4f1d-bddc-d23e53bb403b.jpg)
Drive
![The Innovator's Dilemma](https://files.bestbooks.to/db1d3755-3281-4464-8276-23d88e74c862.jpg)
![pages](/_next/static/media/book-pages.0428b127.png)
![back-cover](https://files.bestbooks.to/db1d3755-3281-4464-8276-23d88e74c862.jpg)
The Innovator's Dilemma
![Sprint](https://files.bestbooks.to/c9637304-bc73-46a0-92fc-2fe67522b908.jpg)
![pages](/_next/static/media/book-pages.0428b127.png)
![back-cover](https://files.bestbooks.to/c9637304-bc73-46a0-92fc-2fe67522b908.jpg)
Sprint
![Lost Connections](https://files.bestbooks.to/aa4ebd57-e19b-4f56-957f-86507c9a55ca.jpg)
![pages](/_next/static/media/book-pages.0428b127.png)
![back-cover](https://files.bestbooks.to/aa4ebd57-e19b-4f56-957f-86507c9a55ca.jpg)
Lost Connections
![Crossing the Chasm](https://files.bestbooks.to/b7de894f-1e64-4bf2-9cf9-f3b975037c3a.jpg)
![pages](/_next/static/media/book-pages.0428b127.png)
![back-cover](https://files.bestbooks.to/b7de894f-1e64-4bf2-9cf9-f3b975037c3a.jpg)
Crossing the Chasm
![How Will You Measure Your Life?](https://files.bestbooks.to/d3124355-139a-489a-92de-47b49db9936f.jpg)
![pages](/_next/static/media/book-pages.0428b127.png)
![back-cover](https://files.bestbooks.to/d3124355-139a-489a-92de-47b49db9936f.jpg)
How Will You Measure Your Life?
![The Power of Habit](https://files.bestbooks.to/2b5472f3-beca-411b-a2bc-616adef30830.jpg)
![pages](/_next/static/media/book-pages.0428b127.png)
![back-cover](https://files.bestbooks.to/2b5472f3-beca-411b-a2bc-616adef30830.jpg)
The Power of Habit
![Addiction Proof Your Child](https://files.bestbooks.to/fa20a23b-7421-4001-9cd5-aeedeb259c77.jpg)
![pages](/_next/static/media/book-pages.0428b127.png)
![back-cover](https://files.bestbooks.to/fa20a23b-7421-4001-9cd5-aeedeb259c77.jpg)
Addiction Proof Your Child
![Addiction by Design](https://files.bestbooks.to/71d22d54-9984-4f8a-95bc-557f27f2ea1a.jpg)
![pages](/_next/static/media/book-pages.0428b127.png)
![back-cover](https://files.bestbooks.to/71d22d54-9984-4f8a-95bc-557f27f2ea1a.jpg)
Addiction by Design
![Hooked](https://files.bestbooks.to/c9bc8cfb-cc43-41a6-bf8e-578143a71cb5.jpg)
![pages](/_next/static/media/book-pages.0428b127.png)
![back-cover](https://files.bestbooks.to/c9bc8cfb-cc43-41a6-bf8e-578143a71cb5.jpg)
Hooked
![How To Win Friends and Influence People](https://files.bestbooks.to/fadc1f7d-21fa-48df-9c2b-228680a62fe6.jpg)
![pages](/_next/static/media/book-pages.0428b127.png)
![back-cover](https://files.bestbooks.to/fadc1f7d-21fa-48df-9c2b-228680a62fe6.jpg)
How To Win Friends and Influence People
![The Willpower Instinct](https://files.bestbooks.to/f4e7073d-3e1f-4a2f-8375-f8b4f6189955.jpg)
![pages](/_next/static/media/book-pages.0428b127.png)
![back-cover](https://files.bestbooks.to/f4e7073d-3e1f-4a2f-8375-f8b4f6189955.jpg)
The Willpower Instinct
![Business Model Generation](https://files.bestbooks.to/72d0140c-f6eb-4d96-aa6b-2f9f640ebfe8.jpg)
![pages](/_next/static/media/book-pages.0428b127.png)
![back-cover](https://files.bestbooks.to/72d0140c-f6eb-4d96-aa6b-2f9f640ebfe8.jpg)
Business Model Generation
![Community Building on the Web](https://files.bestbooks.to/2d3edbeb-bb1d-4c27-81c6-67bed5205798.jpg)
![pages](/_next/static/media/book-pages.0428b127.png)
![back-cover](https://files.bestbooks.to/2d3edbeb-bb1d-4c27-81c6-67bed5205798.jpg)
Community Building on the Web
![Confidence Men](https://files.bestbooks.to/2026592f-414c-4e75-85eb-682695f6a21e.jpg)
![pages](/_next/static/media/book-pages.0428b127.png)
![back-cover](https://files.bestbooks.to/2026592f-414c-4e75-85eb-682695f6a21e.jpg)
Confidence Men
![Designing with the Mind in Mind](https://files.bestbooks.to/8e25ca0a-cbd0-429d-ac3c-dd2474dea01e.jpg)
![pages](/_next/static/media/book-pages.0428b127.png)
![back-cover](https://files.bestbooks.to/8e25ca0a-cbd0-429d-ac3c-dd2474dea01e.jpg)
Designing with the Mind in Mind
![Don't Shoot the Dog!](https://files.bestbooks.to/dfc82aee-5d61-47c7-b041-b6dc1b57e3f1.jpg)
![pages](/_next/static/media/book-pages.0428b127.png)
![back-cover](https://files.bestbooks.to/dfc82aee-5d61-47c7-b041-b6dc1b57e3f1.jpg)
Don't Shoot the Dog!
![Don't Make Me Think](https://files.bestbooks.to/ba509fd1-0435-452e-a543-f552a1a274a2.jpg)
![pages](/_next/static/media/book-pages.0428b127.png)
![back-cover](https://files.bestbooks.to/ba509fd1-0435-452e-a543-f552a1a274a2.jpg)
Don't Make Me Think
![Elements of Scrum](https://files.bestbooks.to/90a69549-3abc-4859-bda3-317929f31f5f.jpg)
![pages](/_next/static/media/book-pages.0428b127.png)
![back-cover](https://files.bestbooks.to/90a69549-3abc-4859-bda3-317929f31f5f.jpg)
Elements of Scrum
![Emotional Design](https://files.bestbooks.to/f888824e-2790-4e97-8a24-9ff5055fcf23.jpg)
![pages](/_next/static/media/book-pages.0428b127.png)
![back-cover](https://files.bestbooks.to/f888824e-2790-4e97-8a24-9ff5055fcf23.jpg)
Emotional Design
![Moonwalking with Einstein](https://files.bestbooks.to/aeb8430a-3bad-422f-affb-da960eca7c97.jpg)
![pages](/_next/static/media/book-pages.0428b127.png)
![back-cover](https://files.bestbooks.to/aeb8430a-3bad-422f-affb-da960eca7c97.jpg)
Moonwalking with Einstein
![Fahrenheit 451](https://files.bestbooks.to/26613b53-f565-4df2-b7d4-1a60f0457a0a.jpg)
![pages](/_next/static/media/book-pages.0428b127.png)
![back-cover](https://files.bestbooks.to/26613b53-f565-4df2-b7d4-1a60f0457a0a.jpg)
Fahrenheit 451
![For the Win](https://files.bestbooks.to/43985f1f-0ce8-4e7a-a4a2-8b02a884eb15.jpg)
![pages](/_next/static/media/book-pages.0428b127.png)
![back-cover](https://files.bestbooks.to/43985f1f-0ce8-4e7a-a4a2-8b02a884eb15.jpg)
For the Win
![Gamification by Design](https://files.bestbooks.to/1c1f9e36-0b28-452d-8007-e4be31be05f2.jpg)
![pages](/_next/static/media/book-pages.0428b127.png)
![back-cover](https://files.bestbooks.to/1c1f9e36-0b28-452d-8007-e4be31be05f2.jpg)
Gamification by Design
![Hackers & Painters](https://files.bestbooks.to/548c30e1-e6c0-44a3-95fe-a9868c457fe8.jpg)
![pages](/_next/static/media/book-pages.0428b127.png)
![back-cover](https://files.bestbooks.to/548c30e1-e6c0-44a3-95fe-a9868c457fe8.jpg)
Hackers & Painters
![Made to Stick](https://files.bestbooks.to/a98146cb-bb63-43e0-a1e4-a2fca08e7cab.jpg)
![pages](/_next/static/media/book-pages.0428b127.png)
![back-cover](https://files.bestbooks.to/a98146cb-bb63-43e0-a1e4-a2fca08e7cab.jpg)
Made to Stick
![Outliers](https://files.bestbooks.to/6ddcffe9-c291-487a-b98f-06e750daa441.jpg)
![pages](/_next/static/media/book-pages.0428b127.png)
![back-cover](https://files.bestbooks.to/6ddcffe9-c291-487a-b98f-06e750daa441.jpg)
Outliers
![Presentation Zen](https://files.bestbooks.to/f6f24171-6cbb-461e-8970-8663b76de24b.jpg)
![pages](/_next/static/media/book-pages.0428b127.png)
![back-cover](https://files.bestbooks.to/f6f24171-6cbb-461e-8970-8663b76de24b.jpg)
Presentation Zen
![Redirect](https://files.bestbooks.to/994bee2e-44c4-48ea-bf4d-16c826c4c460.jpg)
![pages](/_next/static/media/book-pages.0428b127.png)
![back-cover](https://files.bestbooks.to/994bee2e-44c4-48ea-bf4d-16c826c4c460.jpg)
Redirect
![Rocket Surgery Made Easy](https://files.bestbooks.to/84c8008f-62ae-4e56-9d0e-6b1d94943cfa.jpg)
![pages](/_next/static/media/book-pages.0428b127.png)
![back-cover](https://files.bestbooks.to/84c8008f-62ae-4e56-9d0e-6b1d94943cfa.jpg)
Rocket Surgery Made Easy
![Sketching User Experiences](https://files.bestbooks.to/82afc3c3-9e6e-4182-b798-c5b3998fc67c.jpg)
![pages](/_next/static/media/book-pages.0428b127.png)
![back-cover](https://files.bestbooks.to/82afc3c3-9e6e-4182-b798-c5b3998fc67c.jpg)
Sketching User Experiences
![Spent](https://files.bestbooks.to/4f9e0aac-18ab-40b1-a310-9a78e66d638e.jpg)
![pages](/_next/static/media/book-pages.0428b127.png)
![back-cover](https://files.bestbooks.to/4f9e0aac-18ab-40b1-a310-9a78e66d638e.jpg)
Spent
![The Art of Game Design](https://files.bestbooks.to/219b6e1b-1e72-4631-93de-8a97958b794b.jpg)
![pages](/_next/static/media/book-pages.0428b127.png)
![back-cover](https://files.bestbooks.to/219b6e1b-1e72-4631-93de-8a97958b794b.jpg)
The Art of Game Design
![Subliminal](https://files.bestbooks.to/afe32fb1-84e2-4822-b58d-753f95d93bcc.jpg)
![pages](/_next/static/media/book-pages.0428b127.png)
![back-cover](https://files.bestbooks.to/afe32fb1-84e2-4822-b58d-753f95d93bcc.jpg)
Subliminal
![Switch](https://files.bestbooks.to/5ebb92e4-261c-48bc-bf53-8db4205997f0.jpg)
![pages](/_next/static/media/book-pages.0428b127.png)
![back-cover](https://files.bestbooks.to/5ebb92e4-261c-48bc-bf53-8db4205997f0.jpg)
Switch
![The Design of Everyday Things](https://files.bestbooks.to/42cc5095-e691-440d-b7a9-c58fce96162c.jpg)
![pages](/_next/static/media/book-pages.0428b127.png)
![back-cover](https://files.bestbooks.to/42cc5095-e691-440d-b7a9-c58fce96162c.jpg)
The Design of Everyday Things
![The Lean Product Playbook](https://files.bestbooks.to/c8276a9a-e567-4284-a5e5-0f8824174427.jpg)
![pages](/_next/static/media/book-pages.0428b127.png)
![back-cover](https://files.bestbooks.to/c8276a9a-e567-4284-a5e5-0f8824174427.jpg)
The Lean Product Playbook
![Traction](https://files.bestbooks.to/1aabc501-d572-4a08-9371-01f2afb41c13.jpg)
![pages](/_next/static/media/book-pages.0428b127.png)
![back-cover](https://files.bestbooks.to/1aabc501-d572-4a08-9371-01f2afb41c13.jpg)
Traction
![What Technology Wants](https://files.bestbooks.to/4071e9c3-3054-447c-b1e4-e345f6a5c279.jpg)
![pages](/_next/static/media/book-pages.0428b127.png)
![back-cover](https://files.bestbooks.to/4071e9c3-3054-447c-b1e4-e345f6a5c279.jpg)