Nir Eyal is a bestselling author, entrepreneur, and lecturer on the topics of consumer psychology and behavior design. He is well-known for his book Hooked: How to Build Habit-Forming Products, which focuses on understanding how technology companies create products that users become addicted to.
Eyal has a background in business and psychology, having received his MBA from Stanford University and a BSc in Psychology from the University of Pennsylvania. He has worked in the tech industry for over a decade and has held executive positions at several companies, including Yahoo and Time Warner.
Eyal has also founded two tech companies, AdNectar and Insightera, and is an investor in several startups. He has been an advisor or board member for numerous companies, including Eventbrite, Product Hunt, and BloomThat.
In addition to his business career, Eyal has written several books, including Hooked, Indistractable: How to Control Your Attention and Choose Your Life, and The Business of Habit: Designing Products and Services That Create Loyalty. He also writes a popular blog and hosts a podcast called The Nir and Far Show.
Eyal is a sought-after speaker, presenting to audiences all over the world. He has been featured in publications such as The New York Times, The Wall Street Journal, and Forbes and has been a guest on many podcasts, including The Tim Ferriss Show and The Joe Rogan Experience.
If you are interested in gaining a better understanding of how to design products and services that capture and keep users’ attention, Nir Eyal is an excellent resource. His books, blog, podcast, and talks offer valuable insights into the world of consumer psychology and behavior design.

Nassim Nicholas Taleb is a Lebanese-American essayist, scholar, statistician, and former trader and risk analyst whose work focuses on problems of randomness, probability, and uncertainty. He is the author of several books, including "The Black Swan: The Impact of the Highly Improbable," which was published in 2007 and became a bestseller.
Taleb is a former trader and risk analyst and has worked as a professor of risk engineering at New York University's Tandon School of Engineering. He has a background in mathematics, statistics, and computer science and has published numerous papers in academic journals on topics related to randomness and uncertainty.
Taleb's main area of research is the study of "black swans," which he defines as rare events that have a large impact and are typically not predictable. He argues that traditional risk assessment methods, such as using historical data to predict future events, are inadequate because they fail to consider the possibility of black swan events.
Taleb is also known for his criticism of the concept of "normalcy" in statistics and his skepticism of the use of mathematical models in finance and economics. He has argued that the assumptions made in these models are often unrealistic and can lead to dangerous oversimplifications.
In addition to his work in academia, Taleb is also a public intellectual and has written several books for a general audience. His books have been widely discussed and debated in the media and have been translated into multiple languages.
Taleb is a strong advocate for antifragility, a concept he has developed and popularized in his books. Antifragility is the property of a system or entity that improves when subjected to volatility, shocks, stressors, or disorder and doesn't just remain indifferent to them.
Taleb's writing style is often characterized as provocative and contrarian, and he is known for his strong opinions on a wide range of topics. His work has been influential in the fields of economics, finance, and risk management and has also been discussed in the broader cultural and intellectual conversation.

Nassim Nicholas

David Sinclair is a world-renowned scientist and professor of genetics at Harvard Medical School. He is an authority in the field of aging, and his research focuses on understanding why we age and how to slow it down. He is the co-founder and co-chief editor of the journal Aging Cell, as well as a co-founder and co-director of the Sinclair Lab at Harvard Medical School.&nbsp;
Dr. Sinclair has made groundbreaking discoveries in the field of aging and longevity. He discovered a gene that controls the aging process and is currently researching ways to use this gene to extend the life and slow down the effects of aging. He has also identified a compound that could potentially reverse aging in mice and has been researching ways to develop a drug that could do the same for humans. His research has been featured in numerous publications, including the New York Times and The Atlantic.&nbsp;
In addition to his research, Dr. Sinclair is an advocate of healthy aging. He is the author of two books, Lifespan: Why We Age—and Why We Don't Have To and The Genetics of Health: Understand Your DNA to Transform Your Life, which provides insights into the science of aging and how to live a longer, healthier life. He is also the co-founder of the Institute for Aging Research and Education, which is dedicated to advancing the science of aging and promoting healthy aging.
Dr. Sinclair is a highly respected scientist and professor, and his work has been recognized with numerous awards and honors. He was named one of the world’s most influential people by Time Magazine in 2019 and is a recipient of the prestigious Albert Einstein Award for Outstanding Achievement in the Life Sciences. He has also been honored with the Breakthrough Prize in Aging Research and the American Society for Cell Biology’s worldwide recognition award for his research on aging.

David

Tom DeMarco is the author of sixteen published books. He has been, since its founding, a Principal of The Atlantic Systems Guild, the development of a system think tank with offices in the US, Great Britain, and Germany. He is a past winner of the Jean-Dominique Warnier Prize for “lifetime contribution to the information sciences.” He is a founder and past president of Pop! Tech Conference, and a Fellow of the Cutter Consortium.
Tom is the author of ten books on management, organizational design, and systems development and six works of fiction. The best-known of his books is Slack: Getting Past Burnout, Busywork, and the Myth of Total Efficiency, published by Random House, Broadway Books Division. It addresses the question, Why are we all so damned busy? And offers some unsettling answers.
The classic, Peopleware: Productive Projects and Teams – written with co-author Tim Lister – is now in a third edition, published by Addison Wesley in 2013. Peopleware has to date, been published in eight languages: English, German, French, Spanish, Portuguese, Japanese, Mandarin, and Simplified Chinese. Tom and frequent co-author Tim Lister also wrote Waltzing With Bears: Managing Risk on Software Projects [Dorset House]. (If you think waltzing with a bear is risky, try managing a software project.)
Tom’s 1997 book, The Deadline: A Novel About Project Management [Dorset House Press], is the story of a veteran software manager who finds he has bet his life on a project deadline. The book is about managing as though your life were on the line. Earlier works include Why Does Software Cost So Much? (And Other Puzzles of the Information Age) [Dorset House], Controlling Software Projects: Management, Measurement, and Estimation, [Prentice Hall], and back in the Dark Ages, Structured Analysis and System Specification [Prentice-Hall]. He has also written more than one hundred articles and papers about management and the system development process.
Tom’s career began at Bell Telephone Laboratories, where he served as part of the now-legendary ESS-1 project. In later years, he managed real-time projects for La CEGOS Informatique in Paris and, while working for Svenska Phillips in Stockholm, was responsible for distributed online banking systems installed in Sweden, Holland, France, and Finland. He has lectured and consulted throughout the Americas, Europe, Africa, Australia, and the Far East.
He has a BSEE degree from Cornell University, an M.S. from Columbia University, a diploma from the University of Paris at the Sorbonne, plus an honorary doctorate from City University London (2003). In 1999 he was elected a Fellow of the IEEE. He is the winner of the 1999 Wayne Stevens Award for his contribution to software engineering methods. He is a Visiting Scholar at the University of Maine, where he has taught three years of an undergraduate Ethics course. His consulting practice is largely focused on organizational development, software methods, and litigation support. Tom lives in Camden, Maine, with his wife, Sally O. Smyth.

Steve Harvey is an American actor, comedian, television host, author, and radio personality who has had an incredibly successful career in entertainment. He is best known for his work on The Steve Harvey Show, Family Feud, and Little Big Shots.
Harvey was born in Welch, West Virginia, in 1957 and raised in Cleveland, Ohio. In 1984, he got his start as a stand-up comedian. That same year, he was a finalist in the Johnnie Walker National Comedy Search. In 1990, Harvey was cast in The Steve Harvey Show, a hit situation comedy that aired on the WB Network.
Harvey became a household name in 2000 when he began hosting the long-running game show Family Feud. For his work, he won seven Daytime Emmy Awards for Outstanding Game Show Host. In 2015, he began hosting Little Big Shots, a show that showcases the talents of children, which also earned him an Emmy nomination.
Harvey has also had a number of acting roles in television and film, including a recurring role on the sitcom The Parkers and a starring role in the movie Johnson Family Vacation. In addition, he has written multiple books, including the New York Times Best Seller Act Like a Lady and Think Like a Man.
Throughout his career, Harvey has been active in charitable works. He created the Steve and Marjorie Harvey Foundation, which focuses on empowering youth and families, and he is an ambassador for the United Nations Foundation’s Nothing But Nets campaign, which provides life-saving bed nets to families in Africa.
Harvey is an incredibly successful entertainer, and his influence can be seen in many different areas of entertainment. His work has been recognized by multiple Emmy Awards and other accolades, and he continues to be an important figure in the industry.
Harvey is also well-known for his ability to make people laugh. He has performed comedy shows across the country and is often featured on late-night talk shows. He is a frequent guest on the Ellen DeGeneres Show and has also hosted the BET Awards and the Miss Universe Pageant.
In addition, Harvey is a regular contributor to the radio show The Steve Harvey Morning Show, which is broadcast in over 70 markets in the United States and around the world. He is also the host of Steve Harvey’s Funderdome, a competition show on ABC that gives inventors the opportunity to pitch their products to a live audience.

Steve

Scott Berkun is an American author and speaker. Berkun studied computer science, philosophy, and design at Carnegie Mellon University. He worked at Microsoft from 1994 to 2003 on Internet Explorer 1.0 to 5.0, Windows, and MSN, and in roles including usability engineer, lead program manager, and UI design evangelist. He left Microsoft in 2003 to fill his bookshelf with his written books.
He has written three best-selling books: Making things happen, The Myths of Innovation, and Confessions of a Public Speaker. He taught creative thinking at the University of Washington, led an NYC architecture tour at the GEL conference, and featured his work in The New York Times, The Washington Post, and National Public Radio.&nbsp;
Berkun makes a living speaking at events and teaching seminars worldwide on topics including leading teams, managing projects, and creative thinking. In 2008 he received the Jolt Award for Productivity Winner for his book The Myths of Innovation.

Scott

John Doerr is a venture capitalist and philanthropist known for investing in technology companies such as Google, Amazon, and Uber. He is a partner at the venture capital firm Kleiner Perkins, where he has been since the early 1980s.
Doerr was born in St. Louis, Missouri, in 1951 and earned a degree in electrical engineering from Rice University in 1973. He then went on to earn a master's degree in management from the Stanford Graduate School of Business.
In the 1980s, Doerr began his career as a venture capitalist at Kleiner Perkins. He quickly made a name for himself with his investments in technology companies such as Compaq Computer and Sun Microsystems. In 1999, he was one of the early investors in Google, becoming one of the most successful companies in the world. He also invested in Amazon, which became a significant player in the tech industry, and Uber, one of the most valuable private companies in the world.
Doerr is also known for his philanthropy, particularly in the areas of education and clean energy. He and his wife, Ann, founded the Doerr Family Foundation, which focuses on improving education and promoting clean energy. He is also a member of the board of directors for the Bill and Melinda Gates Foundation, which works to improve healthcare and reduce poverty around the world.
Throughout his career, Doerr has received numerous awards and honors for his contributions to the technology industry and his philanthropic efforts. He has been inducted into the National Venture Capital Association Hall of Fame and was named one of the 100 most powerful people in the world by Forbes in 2011.
Doerr continues to be an active venture capitalist and philanthropist and is widely respected in the tech industry for his ability to identify and invest in companies that have the potential to become significant players in the industry.

John

Guy Kawasaki is a world-renowned entrepreneur, investor, author, and public speaker. He is best known for his work as an evangelist for Apple during the early days of the Macintosh computer. He has authored many books, including The Art of the Start 2.0, Enchantment: The Art of Changing Hearts, Minds, and Actions, and his latest, Wise Guy: Lessons from a Life. He is currently the Chief Evangelist of Canva, a graphic design software company.
Kawasaki began his career at Apple in 1983 when he was recruited to help create the Macintosh. He held a variety of positions and served as the chief evangelist of the Macintosh division, helping to market and sell the product. After leaving Apple in 1987, he worked as a venture capitalist and consultant and served as the chief evangelist of the software company Accelleran. He also served as a managing director at Garage Technology Ventures, an early-stage venture capital firm.
Kawasaki is well known for his work as an evangelist, outlining strategies for companies to build successful products and services by targeting both customers and the media. He is an advocate for using technology to improve the world and encourages entrepreneurs to build products and services that are useful, unique, and different from the competition. He has been featured in several books and articles, including The Macintosh Way, Reality Check, and Rules for Revolutionaries.
Kawasaki regularly speaks at events and conferences, sharing his insights and experiences. He is also the host of the podcast Remarkable People, where he interviews successful entrepreneurs, authors, and other remarkable people. He is an active investor, having invested in several startups, including Alltop, an online magazine directory, and Brighten, a financial services company.
Kawasaki is an advocate for social causes and has written several books on the subject, including What the Plus!, a guide to using Google+ to build relationships and networks. He is also a member of the Council on Foreign Relations and the Clinton Global Initiative. He is a board member of the consulting firm Charney Research and is an advisor to several companies, including Blue Ribbon, a digital marketing agency.

The mission of Gallup Press is to educate and inform the people who govern, manage, teach, and lead the world's 7 billion citizens. Each book meets Gallup's requirements of integrity, trust, and independence and is based on Gallup-approved science and research. The impressive Gallup Press catalog consists of more than 30 books on topics such as leadership, strengths, education, jobs, and well-being. Our bestselling books include Strengths Based Leadership, How Full Is Your Bucket?, and StrengthsFinder 2.0, which was Amazon's bestselling book of 2013.

Gallup

Reid Hoffman is a venture capitalist and entrepreneur. He co-founded LinkedIn, a business-oriented social networking service, and was an executive at PayPal, an online payment company. Hoffman is also a partner at Greylock Partners, a venture capital firm. In addition, he is a board member or advisor to several technology companies and is the host of the podcast "Masters of Scale."
Reid Hoffman is also an author; he has written two books, The Startup of You: Adapt to the Future, Invest in Yourself, and Transform Your Career and Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies. In "The Startup of You," Hoffman writes about how to create a career and life adaptable to change and position oneself to take advantage of new opportunities.
In "Blitzscaling," Hoffman shares his experiences as an entrepreneur and venture capitalist and provides insights on how to scale a business quickly while maintaining a solid company culture and sustainable growth. Both books have been well-received by critics and praised for giving practical advice for entrepreneurs and career-minded individuals.
Reid Hoffman co-founded LinkedIn in 2002 and served as its Executive Chairman until Microsoft acquired the company in 2016. Under Hoffman's leadership, LinkedIn became one of the most popular social media platforms for professionals, with over 700 million members as of 2021.
He was also instrumental in the company's initial public offering (IPO) in 2011 and its growth and expansion in the following years. He has also been recognized for his role in developing LinkedIn as a pioneer in social networking for professionals and for his contributions to the technology industry as an entrepreneur and venture capitalist.

Reid

Seth Godin is an American entrepreneur, author, speaker, and thought leader. He is best known for his work in marketing, and he has written 18 international bestsellers, including Tribes, Permission Marketing, Purple Cow, and The Dip. He is the founder of several companies, and he currently serves as the founder and CEO of The Domino Project and Squidoo.
Godin has been a leader in the marketing industry for more than 20 years, and he has become one of the most influential and respected voices in the industry. His books have been translated into 35 languages, and his blog is one of the most popular in the world. He has also been featured in many prestigious publications, including The New York Times, The Wall Street Journal, The Economist, and Fast Company.
Godin is a strong advocate for the use of digital marketing, and he has been instrumental in the development of many innovative marketing strategies. He is a proponent of permission marketing, which involves building relationships with customers instead of using intrusive advertising. He also believes in the importance of giving away content for free as part of a customer acquisition strategy. Additionally, Godin is a strong believer in the power of storytelling to engage and inspire customers.
Godin is also a sought-after speaker, and he has given keynote addresses and lectures around the world. He is a frequent guest on radio and television programs, and he has been a keynote speaker at conferences such as TED, South by Southwest, and PopTech. He also regularly speaks at universities and colleges, and he has been a visiting professor at several universities.
In addition to his work in marketing, Godin is an active philanthropist and a proponent of social change. He is a vocal advocate for education reform, and he has worked with several organizations to improve access to education in underserved communities. He is also a strong supporter of animal rights and environmental protection.
Godin's work has been recognized with several awards, including the Tribeca Disruptive Innovation Award and the Marketing Hall of Fame Award from the American Marketing Association. His books have also been selected as “Best Books of the Year” by the New York Times and BusinessWeek.

Seth

Tim Ferriss is an American author, entrepreneur, and public speaker. He is best known for his bestselling book, The 4-Hour Workweek, and for his podcast, The Tim Ferriss Show. Ferriss has been featured in the Time 100 Most Influential People list and has been recognized as one of Fast Company's "Most Innovative Business People."
Ferriss was born in East Hampton, New York, in 1977. He attended St. Paul's School in Concord, New Hampshire, and graduated from Princeton University with a degree in East Asian Studies in 2000. After college, he worked in sales and marketing for a data storage company before starting his own business, BrainQUICKEN, which he eventually sold.
In 2007, Ferriss wrote The 4-Hour Workweek, which became an international bestseller. The book proposed a new way of working that focused on efficiency and productivity and encouraged readers to pursue their dreams and passions. The book was credited with launching the "lifestyle design" movement and has been translated into 35 languages.
In 2010, Ferriss launched his podcast, The Tim Ferriss Show, which is now one of the most popular podcasts in the world. He interviews high-profile guests from various fields, including business, sports, and entertainment. Ferriss has also written several other books, including The 4-Hour Body, The 4-Hour Chef, Tools of Titans, and Tribe of Mentors.
Ferriss has been an active investor, advisor, and board member for a number of companies, including Uber, Evernote, Shopify, and Duolingo. He is a founding member of the Silicon Valley investment firm K9 Ventures and is also a venture partner at the venture capital firm Collaborative Fund.
Ferriss is active in the philanthropic community and has been involved with a number of charities, including DonorsChoose.org, The International Rescue Committee, and the Michael J. Fox Foundation. He is also a member of the Clinton Global Initiative.

Adam Grant is an American psychologist and author widely known for his work on the science of giving, creativity, and organizational psychology. He is the top-rated professor at the Wharton School of the University of Pennsylvania and a former professor at the University of Michigan. His first book, Give and Take: A Revolutionary Approach to Success, was a New York Times bestseller.
Grant is a leading authority on the science of giving, creativity, and organizational psychology. He has written or co-written six books, including Originals: How Non-Conformists Move the World and Option B: Facing Adversity, Building Resilience, and Finding Joy. He has also written for The New York Times, The Atlantic Monthly, Harvard Business Review, and other publications.
Grant's research focuses on how giving, taking, and exchanging advice affects an individual’s success. He has studied how to maximize the benefits of giving, how to encourage more successful collaborations, and how to foster an environment of innovation and creativity. He has also explored how to assess and develop leadership potential within organizations and how to build workplace cultures where employees are empowered to do their best work.
Grant has received numerous awards and honors, including being named one of the world's 40 most influential management thinkers by Thinkers50 in 2015, one of the world's 50 most influential management thinkers by Thinkers50 in 2018, and one of the world's most influential management gurus by The Observer in 2018. He is a recipient of the Carnegie Medal for Excellence in Mentoring and was named the Most Influential Thinker of the Decade by Poets &amp; Quants in 2020.
In addition to his academic and writing career, Grant is a frequent speaker for organizations, universities, and conferences around the world. He has presented to audiences of thousands at TEDx events, and he has been featured on television and radio programs such as The Oprah Winfrey Show, 60 Minutes, and NPR’s Fresh Air. He has also served as a visiting professor at Stanford, Cornell, and INSEAD, and he is currently a visiting professor at the London School of Economics.

Adam

Jay Conrad Levinson (February 10, 1933 – October 10, 2013) was an American business writer, known as author of the 1984 book Guerrilla marketing. He was born in Detroit, raised in Chicago, graduated from the University of Colorado. His studies in Psychology led him to advertising agencies, including a Directorship at Leo Burnett in London, where he served as Creative Director. Returning to the US, he joined J. Walter Thompson (now known as JWT) as Senior Vice President.
Jay created and taught guerrilla marketing for ten years at the extension division of the University of California in Berkeley. As an ad agency executive some notable marketing campaigns and achievements Levinson collaboratively developed include the Marlboro Man, the Pillsbury Doughboy, Allstate's good hands, United Airlines “Fly the friendly skies” slogan, the Sears Diehard battery, Morris the Cat, Tony the Tiger, and the Jolly Green Giant.
He was the founder of the international Guerrilla Marketing Association, coach and specialist author of many books on the subject of guerilla marketing, which have appeared in many languages. The first to use the term "guerrilla marketing" describing 'unconventional' marketing tools used in cases when financial or other resources are limited or non-existent.&nbsp;
His first book Guerrilla Marketing was published in 1984 and has been named by Time as one of the top 25 best business books, with over 21 million sold.[citation needed] His guerrilla concepts have influenced marketing so much that his books appear in 62 languages and are required reading in MBA programs worldwide.

Jason Zweig is an American financial journalist, author, and columnist who has been writing on personal finance and investing topics for over 30 years. He is best known for his work as an editor and columnist for The Wall Street Journal, where he wrote the “Intelligent Investor” column from 1997 to 2011. He is also the author of seven books, including Your Money and Your Brain, The Devil’s Financial Dictionary, and The Little Book of Safe Money.
Zweig was born in 1962 in Detroit, Michigan. His father, a rabbi, was an early influence in his life, urging him to save money and invest it wisely. Zweig attended the University of Michigan and then Harvard Law School, where he graduated with an MBA in 1986. After law school, he worked as a financial analyst and trader at a merchant bank in New York City before transitioning to journalism and writing.
In 1993, Zweig joined Money magazine as a senior editor and columnist. His “Moneywise” column ran in Money for the next nine years. In 1997, he joined The Wall Street Journal as a senior editor and columnist, where he wrote the “Intelligent Investor” column until 2011. He is currently the Director of Investor Education at The Wall Street Journal.
In addition to his work at The Wall Street Journal, Zweig has written seven books on personal finance and investing. His books include Your Money and Your Brain, The Devil’s Financial Dictionary, and The Little Book of Safe Money. His books have been translated into 15 languages and have sold over 1 million copies worldwide.
Zweig’s writing has been praised for its clear, accessible style and for its ability to explain complex financial topics in simple terms. He has been featured in The New York Times, The Wall Street Journal, The Washington Post, and other publications. In addition, he has appeared on numerous television and radio programs, including CNBC, Fox Business, and NPR.
Throughout his career, Zweig has been a tireless advocate for individual investors. He has helped to educate millions of people on the importance of investing wisely and taking a long-term approach to invest. He is passionate about the power of individual investors and has devoted his career to helping others make smart investment decisions.
Zweig is also a noted philanthropist, having donated his time and money to numerous causes. He is a trustee of the University of Michigan, a trustee of the Brooklyn Academy of Music, and a board member of the Economic Club of New York. He is also the founder of the Zweig Family Foundation, which provides grants to organizations that improve education and combat poverty.
Zweig has received numerous honors and awards for his writing and philanthropy. He has been inducted into the Mutual Fund Industry Hall of Fame, received the Gerald Loeb Award for Distinguished Business and Financial Journalism, and was named one of the 100 Most Influential People in Finance by Worth magazine. In addition, he has been honored with the National Humanities Medal by President Obama.

Jason

Award-winning entrepreneur and journalist Shane Snow has helped expose gun traffickers and gender discrimination, eaten only ice cream for weeks in the name of science, and been variously captured and escorted by armed guards as he's explored and photographed abandoned buildings and tunnels around the world.
Snow is a board member of The Hatch Institute, a nonprofit for investigative journalism, and currently serves as Founder at Large at Contently, which works with Fortune 500 brands and has helped over 100,000 freelance journalists, artists, and photographers put food on the table.&nbsp;
His writing has appeared in Wired Magazine, The New Yorker, GQ, Fast Company, Advertising Age, The Washington Post, and others. He's the author of Smartcuts and The Storytelling Edge. He is now releasing his most important book yet: Dream Teams, a journey through history, neuroscience, psychology, and business to reveal what separates groups that simply manage to get by from those that get better together—and how we might make our companies and communities better by understanding the difference.
Snow has been named one of Details Magazine's "Digital Mavericks," called a "Wunderkind" in the New York Times, and honored as a fellow of the Royal Society of the Arts. Originally from Idaho, he studied journalism at Columbia University and lives in New York City.

Shane

Marcus

First, Break All the Rules(Gallup Management Journal) presents the remarkable findings of a revolutionary study of more than 80,000 managers.  The book reveals what the world's greatest managers do differently and offers vital performance and career lessons for anyone who wishes to become a top-performing manager. 

Simon Sinek is a British-American author, motivational speaker, and marketing consultant. He is best known for his TED Talk on the "Golden Circle," which explains why some individuals and organizations can inspire while others are not.&nbsp;
Sinek's TED Talk is one of the most-viewed TED Talks of all time, and he has since written several books, including "Start With Why: How Great Leaders Inspire Everyone to Take Action."&nbsp;
In "Start With Why: How Great Leaders Inspire Action," Sinek explains that successful companies and leaders start by clearly communicating their "why" - their purpose or belief - and then work backward to define their "how" and "what." He argues that this approach inspires others to believe in and support their vision. The talk has been viewed over 60 million times and is among the most popular TED Talks.
Sinek has also worked with various organizations and companies to help them better understand and communicate their purpose. He is a frequent speaker at conferences and other events, and business leaders and entrepreneurs have widely adopted his ideas.

Simon

Drew Houston is an American entrepreneur and computer programmer. He is the co-founder and CEO of Dropbox, a file-hosting service that allows users to store, share, and collaborate on files and folders in the cloud. Houston founded Dropbox in 2007 with fellow MIT student Arash Ferdowsi.
Houston attended MIT, where he studied computer science. While at MIT, he became interested in the idea of creating an easy-to-use, online storage solution for people to store and share their files. This idea ultimately led to the creation of Dropbox.
Dropbox quickly gained popularity after its launch, and by 2011, it had over 100 million registered users. The company has since grown to become one of the largest and most successful cloud storage providers in the world, with over 500 million registered users and a valuation of over $10 billion.
In addition to his role at Dropbox, Houston is also an active investor in technology startups. He has invested in companies such as Stripe, Postmates, and Zoom, among others.
Houston has been recognized for his contributions to the technology industry, receiving numerous awards and honors throughout his career. In 2011, he was named to the Forbes "30 Under 30" list in the technology category, and in 2012, he was included in the MIT Technology Review's "35 Innovators Under 35" list.
Houston is a proponent of the "Maker" culture and is known for his passion for creating new things and his ability to simplify complex problems. He has spoken at several events and conferences about his experiences as an entrepreneur and has been a mentor to many young entrepreneurs.
In summary, Drew Houston is a computer programmer, entrepreneur, and the co-founder and CEO of Dropbox, one of the most successful cloud storage providers in the world. He is also an active investor in technology startups and has been recognized for his contributions to the technology industry through numerous awards and honors. He is known for his passion for creating new things, his ability to simplify complex problems, and his mentoring of young entrepreneurs.

Drew

Bill Gates

Jack Welch

Warren Buffet

Richard Branson

Elon Musk

Marcus Buckingham emphasizes the importance of focusing on employees' strengths rather than their weaknesses. He suggests that managers should invest time in understanding each team member's unique skills and talents, and then leverage these strengths to achieve better results.

Focus on Strengths, Not Weaknesses

The book explores the idea that not everyone can be good at everything. Buckingham suggests that it's crucial to find the right fit for each person in the organization. This means placing individuals in roles that align with their natural talents and abilities.

The Right Fit Matters

Buckingham's research shows that employee satisfaction is directly linked to customer satisfaction and business profits. He encourages managers to regularly check in with their team members, understand their needs, and make necessary adjustments to keep them happy and productive.

Employee Satisfaction is Key

Buckingham advises against using traditional metrics to measure employee performance. Instead, he suggests focusing on outcomes that truly matter to the business. This could include customer satisfaction, repeat business, or employee retention rates.

Measure the Right Things

In First, Break All The Rules, Buckingham highlights the importance of recognizing and praising good work. He believes that regular, genuine recognition can boost morale, increase productivity, and foster a positive work environment.

The Power of Praise

First, Break All The Rules

Marcus Buckingham is the author of two of the best-selling business books of all time, has two of Harvard Business Review’s most circulated, industry-changing cover articles, and has been the subject of in-depth profiles in The New York Times, Wall Street Journal, USA Today, Forbes, Fortune, Fast Company, The Today Show, and The Oprah Winfrey Show.&nbsp;
After spending two decades studying excellence at the Gallup Organization and co-creating the StrengthsFinder tool, he built his own Coaching + Education firm, The Marcus Buckingham Company. As CEO, he quickly turned it into a Human Capital Management company working with some of the world’s largest organizations.&nbsp;
He is known as the world’s most prominent researcher on strengths and leadership at work, and today leads research at the ADP Research Institute. Marcus's strengths-based approach is defining the future of work as we know it is challenging entrenched preconceptions about achievement to get to the core of what drives success.
He is the author of nine books, and his latest release—Nine Lies About Work: A Freethinking Leader’s Guide to the Real World—takes an in-depth look at the lies that pervade our workplaces and the core truths that will help us change it for the better.

In his Wall Street Journal bestseller Go Put Your Strengths to Work, Marcus Buckingham shows readers how to use their strengths at work for maximum success. Research data show that most people fail to make full use of their assets—in fact, only about 17 percent of the workforce believe they are using all of their strengths at work.&nbsp;
Buckingham aims to change this through a six-step process that will reveal the hidden dimensions of your strengths. He also shows you how to seize control of your assets and rewrite your job description under the nose of your boss.
The book's program includes online and downloadable tools to help you identify and apply your unique strengths. The online Strengths Engagement Track will gauge your engagement with the content for your individual needs or for the needs of a team. As part of the companion film series, Trombone Player Wanted, you can watch segments one and two.

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Marcus Buckingham encourages readers to explore and identify their strengths. He believes that everyone has unique strengths and it's crucial to recognize them. By doing so, you can focus on what you're naturally good at and improve your performance.

Identify Your Strengths

Once you've identified your strengths, it's time to invest in them. The author suggests that you should spend more time and energy on your strengths rather than trying to improve your weaknesses. This way, you can become more productive and successful.

Invest in Your Strengths

Buckingham discusses how to overcome obstacles that prevent you from using your strengths. He provides practical strategies to deal with these challenges. So, if you're struggling to put your strengths to work, this book can help you find solutions.

Overcome Obstacles

The book also talks about how to build a strong team by leveraging everyone's strengths. Buckingham believes that a team can achieve more when each member is allowed to use their strengths. So, take a look at your team and see how you can make the most of everyone's abilities.

Create a Strong Team

Finally, Buckingham encourages readers to implement a strengths-based approach in their life and work. He provides a six-step process to help you do this. By following these steps, you can create a more fulfilling and successful life.

Implement a Strengths-Based Approach

Go Put Your Strengths to Work

Donald

 The StrengthsFinder 2. 0 assessment is included in the 20th anniversary edition of Now, Discover Your Strengths.  This new evaluation offers you with individualized insight statements tailored to your particular set of strengths—many of which we have no idea we're even capable of using until they're pointed out to us.  And while training to correct our flaws is often encouraged, training around our talents and strengths are almost unheard of in schools and workplaces today.  In fact, many people never learn what their own strengths are until the Gallup-certified StrengthsFinder 2. 0 assessment is completed for them. 

Sheryl Sandberg is a technology executive, author, and philanthropist. She served as Facebook's Chief Operating Officer (COO) from 2008 until August 2022. Before joining Facebook, Sandberg served as Vice President of Global Online Sales and Operations at Google, where she helped the company grow its advertising and operations.
Sandberg is widely recognized for her leadership, business acumen, and efforts to promote gender equality in the workplace. She is the author of the bestselling book "Lean In: Women, Work, and the Will to Lead," which encourages women to pursue their professional ambitions and aims to create a more equal and inclusive workplace.
Sandberg's career began in the private sector, where she worked at McKinsey &amp; Company and then at the World Bank. She later transitioned to the public sector, serving as Chief of Staff for the United States Secretary of the Treasury under President Bill Clinton.
In addition to her role at Facebook, Sandberg is actively involved in philanthropy and public service. She is the founder of LeanIn.Org, a nonprofit organization that empowers women and promotes gender equality. She is also a member of the board of directors of The Walt Disney Company and SurveyMonkey.
Sandberg's work and leadership have been recognized with numerous awards and honors. She has been named to Forbes' list of the World's 100 Most Powerful Women, Time's 100 Most Influential People in the World, and Business Insider's list of the 30 Most Powerful Women in Technology.
After stepping down as COO of Facebook, Sandberg may continue to be active in technology, business, and philanthropy, using her experience and influence to advocate for diversity and inclusion in the workplace and other social causes.

Sheryl

Peter Drucker

Stephen R. Covey

Tom Peters

Ken Blanchard

Marcus Buckingham encourages us to stop focusing on our weaknesses and instead, turn our attention to our strengths. He believes that by doing this, we can achieve greater success and satisfaction in our lives. So, instead of trying to fix what's wrong, let's explore and build on what's right.

Focus on Your Strengths

In 'Now, Discover Your Strengths', Buckingham provides a StrengthsFinder test. This test is designed to help you identify your top five strengths. It's a great tool to dig into your abilities and talents, and find out what truly makes you unique.

Buckingham suggests that our strengths are innate and cannot be learned or acquired. He argues that we are born with certain talents and it's these talents that form the basis of our strengths. So, it's important to recognize and nurture these natural abilities.

Strengths are Innate

According to Buckingham, people who use their strengths every day are six times more likely to be engaged in their jobs and more than three times as likely to report having an excellent quality of life. So, if you want to be successful and happy, it's time to take a look at your strengths.

Strengths Lead to Success

Buckingham also explores the role of strengths in the workplace. He believes that companies should focus on the strengths of their employees rather than their weaknesses. By doing this, companies can increase productivity, job satisfaction, and overall success. So, if you're a manager or a team leader, it's time to check and leverage the strengths of your team members.

Strengths in the Workplace

Now, Discover Your Strengths

Ashley

To find out what makes something or someone special—what's real, in other words--you have to get past what everyone else says and figure it out for yourself.  In this provocative, inspiring book, Marcus Buckingham and Ashley Goodall show that there are nine lies running through the workplace today.  They can cause dysfunction and frustration and make a person feel as though they're wandering through a dreamscape.  But there are those who can get past the lies and discover what's real.  These are freethinking leaders who recognize the power and beauty of individuality.  They know that emergent patterns--of work or art or anything you can imagine--are more valuable than received wisdom. 

Daniel H. Pink

Adam Grant

Susan Cain

Ashley Goodall challenges the common belief that a well-rounded employee is the best kind. He argues that focusing on strengths and allowing individuals to specialize can lead to better productivity and job satisfaction. So, instead of trying to be good at everything, find your strengths and hone them.

The Myth of Well-Rounded Employees

Goodall suggests that the popular idea of constant feedback at work isn't as beneficial as we think. He believes that it can often lead to stress and anxiety. Instead, he encourages focusing on recognizing good work and providing constructive guidance when necessary.

The Lie About Constant Feedback

In Nine Lies About Work, it's revealed that harmony isn't always the key to a successful team. Goodall argues that it's more about respecting and understanding each other's strengths and weaknesses. So, don't be afraid of a little conflict, it can actually be healthy.

The Truth About Team Harmony

Goodall takes a look at the common practice of cascading goals, where a company's overall goals are broken down and distributed among teams and individuals. He suggests that this can often lead to disconnection and confusion. Instead, he advocates for clear communication and alignment of goals.

The Fallacy of Cascading Goals

The book explores the idea that leadership isn't about being in control, but about empowering others. Goodall argues that the best leaders are those who inspire, motivate, and support their team members. So, if you're in a leadership position, remember it's not about you, it's about your team.

The Misconception About Leadership

Nine Lies About Work

Draws from Buckingham's renowned research and acclaimed book, "Go Put Your Strengths to Work." Buckingham helps us discover where we're at our best—both at work and in life. You've long been told to "Do what you love." Sounds simple, but the real challenge is how to do this in a world not set up to help you. Most of us actually don't know the real truth of what we love—what engages us and makes us thrive—and our workplaces, jobs, schools, and even our parents, are focused instead on making us conform.&nbsp;
Sadly, no person or system is dedicated to discovering the crucial intersection between what you love to do and how you contribute it to others. In this eye-opening, uplifting book, Buckingham shows you how to break free from this conformity—how to decode your own loves and turn them into their most powerful expression.

In Love + Work, Marcus Buckingham encourages readers to explore their own strengths. He believes that understanding what you're naturally good at is the first step towards finding work you love. So, take some time to dig into your own skills and talents.

Discover Your Strengths

Buckingham emphasizes the importance of passion in work. He suggests that when you love what you do, it doesn't feel like work at all. So, find what you're passionate about and see how you can incorporate it into your career.

The Importance of Passion

The book also explores the concept of work-life balance. Buckingham argues that it's not about dividing your time equally, but about finding a balance that allows you to be happy and fulfilled in both areas. So, take a look at your own life and see if there are changes you can make to find your own balance.

Work-Life Balance

Buckingham believes in the power of individuality. He suggests that everyone has unique strengths and passions, and that these should be embraced rather than suppressed. So, don't be afraid to stand out and be yourself.

The Power of Individuality

Finally, Love + Work encourages continuous learning. Buckingham argues that we should always be looking for opportunities to grow and develop, both personally and professionally. So, keep an open mind and always be ready to learn something new.

Marcus Buckingham

Best author’s book

First, Break All The Rules

Written books

Go Put Your Strengths to Work

Now, Discover Your Strengths

First, Break All The Rules

Nine Lies About Work

Love + Work

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