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David J. Schwartz

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David J. Schwartz (1927–87), fully David Joseph Schwartz, Jr., was an American motivational author and coach famous for his bestselling self-help book, The Magic of Thinking Big (1959.) Schwartz received a BS degree at the University of Nebraska in 1948 and his MA and then Ph.D. in 1953 from Ohio State University. 

He served as a professor of marketing at Georgia State University and was considered an authority on motivation. Schwartz’s consulting company, Creative Educational Services, offered leadership development training. Schwartz also authored The Magic of Getting What You Want (1983.)

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The Magic of Thinking Big

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