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Zingerman’s Guide to Giving Great Service
144 pages, 2004
business & management
1082 booksAri Weinzweig, the co-founder of Zingerman's Deli and author of Zingerman's Guide to Giving Great Service, reveals the secrets to providing exceptional customer service.
The Zingerman crew knows a thing or two about customer service and has been lauded in publications as diverse as the New York Times, Mens Journal, Inc. Magazine, and Esquire. And what began as a little deli has blossomed into a thriving restaurant, catering service, bakery, mail-order company, creamery, and training facility.
Now in his book Zingerman's Guide to Giving Great Service, Weinzweig shares the Zingerman method of treating customers – including step-by-step instructions on what to teach employees, how to train them, how to implement the training and how to measure their success.
In Zingerman’s Guide to Giving Great Service, Ari Weinzweig emphasizes the importance of providing excellent service. He believes that great service is not just about making customers happy, but also about creating a positive work environment for employees. So, take a look at your own business and see if you're providing the best service possible.
Ari Weinzweig shares a five-step process for handling customer complaints in his book. He suggests acknowledging the complaint, sincerely apologizing, taking action to fix the problem, thanking the customer for their feedback, and documenting the complaint for future reference. This process can help you turn a negative situation into a positive one.
The author encourages readers to explore the power of positive beliefs. He argues that what we believe about ourselves and our business can greatly impact our success. So, if you believe you can provide great service, you're more likely to do so. Check your own beliefs and see if they're helping or hindering your success.
Training is a key component of great service, according to Ari Weinzweig. He suggests investing in regular training for your team to ensure they have the skills and knowledge to provide excellent service. So, take a look at your current training program and see if it's up to scratch.
In Zingerman’s Guide to Giving Great Service, the author highlights the importance of showing appreciation to both customers and employees. He believes that a simple 'thank you' can go a long way in building strong relationships. So, don't forget to show your appreciation next time you're interacting with a customer or employee.
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