David Cancel is a serial entrepreneur and technology executive. He has co-founded several companies, including Performable (acquired by HubSpot in 2011), Ghostery (acquired by Evidon in 2017), and Drift (a conversational marketing and sales platform).
He is currently the CEO of Drift, a conversational marketing and sales platform. Drift's platform allows businesses to communicate with their customers through live chat, bots and messaging. The company's mission is to help enterprises to create human connections with their customers. Drift was founded in 2015 and has grown to become one of the leading conversational marketing platforms in the industry. The company has raised over $90 million in funding, and it has been recognized for its innovative approach to customer engagement.
David Cancel also has been a critical figure in the development of the conversational marketing industry and is considered a thought leader in the field. He has also been a product leader at several other companies, including HubSpot, Looker, and Compete.com. He is a recognized speaker and thought leader in product development, customer acquisition, and scaling startups.