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108 pages, 2014

business & management

business & management

1082 books
Marketing is the way we communicate how our ideas translate to value for people in a marketplace. It has become a necessary evil for every business, but what if we adopted a different view of marketing? What if marketing was less about promotion or coercion and more about reaching out to people and helping them to identify their problems? What if marketing was where we began our journey towards understanding what people need and want? How different would marketing be then?
Understanding Your Customers

Bernadette Jiwa emphasizes the importance of knowing your customers. She suggests that you should dig deep into their needs, wants, and desires. This will help you create products or services that they will love and value.

The Power of Storytelling

Jiwa believes that storytelling is a powerful tool in marketing. She encourages readers to craft compelling narratives around their products or services. This can help customers connect with your brand on a deeper level.

Value Proposition

In her book, Jiwa explores the concept of value proposition. She explains that it's not just about what you're selling, but why it matters to your customers. This can set you apart from your competitors.

Emotional Connection

The author stresses the importance of creating an emotional connection with your customers. She suggests that this can lead to customer loyalty and repeat business. So, take a look at how you can make your customers feel special.

Innovation in Marketing

Jiwa encourages readers to be innovative in their marketing strategies. She believes that being creative and thinking outside the box can help you stand out in a crowded market. So, don't be afraid to try something new.


authorSeth Godin

Seth Godin

educatormarketermedia personalityauthor
David Cancel

David Cancel

entrepreneurtechnologyventure capitalist

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