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Logo Design Love

240 pages, 2014

design

design

194 books
Takeaways
Description

The second edition of David Airey's Logo Design Love is completely updated and expanded. It contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients and getting the job done right. In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charges for their work and collaborate with clients.

 He shares his personal experiences working on identity projects—including sketches and final results of his own successful designs—and also uses work by many well-known designers such as Paula Scher who designed the logos for Citi and Microsoft Windows; and Lindon Leader creator of the current FedEx identity.

Understanding the Importance of Research

In Logo Design Love, David Airey emphasizes the importance of research in the logo design process. He suggests that before you even start sketching, you should dig into the company's history, values, and target audience. This will help you create a logo that truly represents the brand.

The Power of Simplicity

Airey encourages designers to embrace simplicity in their logo designs. He believes that a simple logo is more memorable and easier to recognize. So, next time you're designing a logo, try to strip it down to its most essential elements.

The Value of Sketching

David Airey suggests that sketching is a crucial part of the design process. It allows you to explore different ideas quickly and easily. So, grab a pencil and start doodling, you never know where it might lead you.

Client Communication is Key

Airey stresses the importance of clear communication with clients. He advises designers to listen carefully to their clients' needs and expectations, and to keep them involved throughout the design process. This will help ensure that the final logo meets their satisfaction.

Learning from Others

In Logo Design Love, you'll find a wealth of case studies from successful designers. These real-world examples provide valuable insights and inspiration. So, take a look and see what you can learn from their experiences.

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