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Thinking with Type
224 pages, 2010
design
194 booksThinking with Type is the definitive guide to using typography in visual communication. Ellen Lupton provides clear and focused guidance on how letters, words, and paragraphs should be aligned, spaced, ordered, and shaped.
The book covers all typography essentials, from typefaces and type families to kerning and tracking to using a grid. Visual examples show how to be inventive within systems of typographic form, including what the rules are and how to break them.
In 'Thinking with Type', Ellen Lupton invites us to explore the world of typography. She shows us how the choice of font, size, and layout can dramatically change the message we're trying to convey. It's not just about making things look pretty, it's about effective communication.
Lupton takes us on a journey through the history of typography, from the invention of the printing press to the digital age. It's fascinating to see how typography has evolved and how it continues to shape our world. You'll never look at a book, a website, or a street sign the same way again.
Thinking with Type isn't just a theoretical book. Lupton provides practical tips and techniques that you can use in your own projects. Whether you're a designer, a writer, or just someone who wants to make their documents look better, you'll find plenty of useful advice.
One of the key insights from 'Thinking with Type' is the relationship between text and image. Lupton shows us how the two can work together to create a more powerful message. It's a great reminder that design is not just about visuals, but also about the words we use.
Finally, 'Thinking with Type' reminds us of the importance of good design. It's not just about aesthetics, but about functionality and usability. A well-designed document is easier to read, understand, and remember. So why not take a look at this book and see how you can improve your own designs?