Josh Waitzkin is an American chess prodigy, international martial arts champion, and author. He was the basis for the book and film “Searching for Bobby Fischer”, which portrayed his childhood rise to the top of the competitive chess world. Waitzkin has since become a successful author, public speaker, and entrepreneur.
Waitzkin was born in New York City and began playing chess at the age of six. He quickly rose to prominence, becoming the youngest U.S. Chess Federation master in history at the age of nine. He went on to become the National Chess Champion three years in a row, and at the age of twelve he achieved the rank of International Master.
In addition to his success in the competitive chess world, Waitzkin also trained and competed in martial arts. After becoming the National Tai Chi Push Hands Champion and the National Tai Chi Chuan Champion, he went on to win the World Championship of Tai Chi Push Hands in 1997.
Waitzkin retired from competitive chess at the age of sixteen to pursue other interests. He attended Columbia University, where he majored in English and studied philosophy and psychology. After college, Waitzkin immersed himself in the world of poker. He became a professional poker player and won the 2006 World Series of Poker.&nbsp;
In addition to his professional successes, Waitzkin is an accomplished author. He wrote the book “The Art of Learning”, which explores his journey to mastery in both chess and martial arts. He also wrote “The Art of Learning: A Journey in the Pursuit of Excellence” and “The Art of Learning Journal”. Waitzkin has been featured in numerous publications, including The New Yorker, The Wall Street Journal, and The New York Times.&nbsp;
Today, Waitzkin is a sought-after public speaker and consultant, as well as a business coach. He has spoken at a variety of conferences and events, including TEDx and the World Economic Forum. In addition to his public speaking engagements, Waitzkin is the co-founder of the Waitzkin Institute, which provides consulting and coaching services to individuals and organizations. He also serves as the chairman of the board of directors for the International Chess Federation.&nbsp;
Josh Waitzkin is an inspirational figure who has achieved success in multiple fields. His dedication to excellence, combined with his ability to adapt to new challenges, has enabled him to achieve a level of success rarely seen in any single field.

Josh

Chip Heath is a professor at Stanford Graduate School of Business, teaching courses on business strategy and organizations. He is the co-author (along with his brother, Dan) of four books. Their latest book (an instant New York Times and Wall Street Journal bestseller), The Power of Moments: Why Certain Experiences Have Extraordinary Impact, was published in the fall of 2017.&nbsp;
Decisive: How to Make Better Decisions in Life and Work was published in the spring of 2013 and debuted at #1 on the Wall Street Journal bestseller list and #2 on the New York Times. Their 2010 book, Switch: How to Change Things When Change is Hard, hit #1 on both bestseller lists. Their first book, Made to Stick: Why Some Ideas Survive, and Others Die, spent two years on the Business Week bestseller list and was an Amazon Top 10 Business Book for both editors and readers.&nbsp;
Their books have been translated into over 30 languages, including Thai, Arabic, and Lithuanian. Chip has consulted with clients ranging from Google and Gap to The Nature Conservancy and the American Heart Association. His parents are just happy that their sons are playing well together.

Chip

Adam Grant is an American psychologist and author widely known for his work on the science of giving, creativity, and organizational psychology. He is the top-rated professor at the Wharton School of the University of Pennsylvania and a former professor at the University of Michigan. His first book, Give and Take: A Revolutionary Approach to Success, was a New York Times bestseller.
Grant is a leading authority on the science of giving, creativity, and organizational psychology. He has written or co-written six books, including Originals: How Non-Conformists Move the World and Option B: Facing Adversity, Building Resilience, and Finding Joy. He has also written for The New York Times, The Atlantic Monthly, Harvard Business Review, and other publications.
Grant's research focuses on how giving, taking, and exchanging advice affects an individual’s success. He has studied how to maximize the benefits of giving, how to encourage more successful collaborations, and how to foster an environment of innovation and creativity. He has also explored how to assess and develop leadership potential within organizations and how to build workplace cultures where employees are empowered to do their best work.
Grant has received numerous awards and honors, including being named one of the world's 40 most influential management thinkers by Thinkers50 in 2015, one of the world's 50 most influential management thinkers by Thinkers50 in 2018, and one of the world's most influential management gurus by The Observer in 2018. He is a recipient of the Carnegie Medal for Excellence in Mentoring and was named the Most Influential Thinker of the Decade by Poets &amp; Quants in 2020.
In addition to his academic and writing career, Grant is a frequent speaker for organizations, universities, and conferences around the world. He has presented to audiences of thousands at TEDx events, and he has been featured on television and radio programs such as The Oprah Winfrey Show, 60 Minutes, and NPR’s Fresh Air. He has also served as a visiting professor at Stanford, Cornell, and INSEAD, and he is currently a visiting professor at the London School of Economics.

Adam

Antonio García Martínez is an entrepreneur, investor, writer, and tech industry veteran. He has had a long and varied career, beginning in the early days of the dot-com boom and continuing today. Early in his career, Antonio worked in a variety of roles at companies such as Apple, Microsoft, and Goldman Sachs.
At Apple, Antonio held a variety of positions, including working on the retail side of the business, developing software, and helping to launch the Apple Store. At Microsoft, Antonio was involved in the development of a number of products, including Windows 95 and Windows 98. After leaving Microsoft, Antonio founded Adify, a venture-backed ad network that WPP eventually acquired.
More recently, Antonio has become an investor, author, and thought leader in the technology and venture capital industries. He has invested in a variety of startups, including Twitter, Uber, and Stripe. He is also the author of the book Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley, which chronicles his experiences in the tech industry.
In addition to his work as an investor and author, Antonio is a sought-after speaker and thought leader. He has appeared on the TED stage, as well as at conferences including SXSW, DLD, and TechCrunch Disrupt. Antonio is often called upon to provide his expertise and insight into the tech industry, as well as his views on the current state of venture capital and startups.
Overall, Antonio García Martínez is an accomplished entrepreneur, investor, author, and thought leader. His wealth of experience and knowledge from working in and around the tech industry, combined with his excellent communication skills, make him a highly sought-after individual in the industry.

Antonio García

Dr. Brené Brown is a research professor at the University of Houston, where she holds the Huffington Foundation Endowed Chair at the Graduate College of Social Work. Brené is also a visiting professor in management at the University of Texas at Austin McCombs School of Business.
She has spent the past two decades studying courage, vulnerability, shame, and empathy. She is the author of six #1 New York Times best sellers and is the host of two award-winning Spotify podcasts, Unlocking Us and Dare to Lead.
Brené’s books have been translated into more than 30 languages, and her titles include Atlas of the Heart, Dare to Lead, Braving the Wilderness, Rising Strong, Daring Greatly, and The Gifts of Imperfection. With Tarana Burke, she co-edited the best-selling anthology You Are Your Best Thing: Vulnerability, Shame Resilience, and the Black Experience.
Her TED talk on the Power of Vulnerability is one of the top five most-viewed TED talks in the world, with over 50 million views. She is also the first researcher to have a filmed lecture on Netflix, and in March 2022, she launched a new show on HBO Max that focuses on her latest book, Atlas of the Heart. Brené lives in Houston, Texas, with her husband, Steve. They have two children, Ellen and Charlie.

Brené

David J. Schwartz (1927–87), fully David Joseph Schwartz, Jr., was an American motivational author and coach famous for his bestselling self-help book, The Magic of Thinking Big (1959.) Schwartz received a BS degree at the University of Nebraska in 1948 and his MA and then Ph.D. in 1953 from Ohio State University.&nbsp;
He served as a professor of marketing at Georgia State University and was considered an authority on motivation. Schwartz’s consulting company, Creative Educational Services, offered leadership development training. Schwartz also authored The Magic of Getting What You Want (1983.)

David

Jocko Willink is an American retired Navy Seal officer, author, podcaster, and public speaker. He is best known for his involvement in the Battle of Ramadi, his success in the Navy SEALs, and his leadership philosophy, which is based on discipline, hard work, and respect for others.
Willink was born in Easton, Pennsylvania, on September 8, 1971. He joined the Navy in 1990 and, after graduating from Basic Underwater Demolition/SEAL (BUD/S) training, was assigned to SEAL Team 3. During his service in the Navy, Willink completed multiple deployments to Iraq and Afghanistan and was eventually assigned to Task Unit Bruiser, the most decorated special operations unit of the Iraq War. During the Battle of Ramadi, Willink and his team helped to clear the city of insurgent forces, and their exemplary performance earned them the Navy Cross.
Willink retired from the Navy in 2010 and soon after began to share his leadership philosophy. He has authored several books, including Extreme Ownership, Leadership Strategy and Tactics, and Way of the Warrior Kid, as well as co-hosting the popular podcast Jocko Podcast.
Willink is also a respected public speaker, giving talks all over the world on topics such as leadership, discipline, and team building. He is a sought-after keynote speaker for both corporate and military events.
Willink is an advocate for physical and mental fitness, often speaking about the importance of proper nutrition and exercise. He also encourages people to push themselves and strive to become the best versions of themselves.
Willink is a highly respected figure in the military and business worlds, and his words have been an inspiration to many. His leadership philosophy is one that emphasizes discipline, hard work, and respect for others, and these values are ones that have served him well throughout his career.

Jocko

A 24-year veteran of the FBI, Chris Voss is one of the preeminent practitioners and professors of negotiating skills in the world. He is the founder and principal of The Black Swan Group, a consulting firm that provides training and advises Fortune 500 companies through complex negotiations. Voss has taught for many business schools, including the University of Southern California's Marshall School of Business, Georgetown University's McDonough School of Business, Harvard University, MIT's Sloan School of Management, and Northwestern University's Kellogg School of Management, among others.
Chris Voss is a negotiation expert, virtual keynote speaker, former FBI kidnapping negotiator, and co-author of the national bestseller Never Split The Difference: Negotiating As If Your Life Depended On It. Chris uses examples from hostage negotiations to show audiences how they can close better deals, save money, and solve internal communication problems between senior management and employees.

Chris

Tim Ferriss is an American author, entrepreneur, and public speaker. He is best known for his bestselling book, The 4-Hour Workweek, and for his podcast, The Tim Ferriss Show. Ferriss has been featured in the Time 100 Most Influential People list and has been recognized as one of Fast Company's "Most Innovative Business People."
Ferriss was born in East Hampton, New York, in 1977. He attended St. Paul's School in Concord, New Hampshire, and graduated from Princeton University with a degree in East Asian Studies in 2000. After college, he worked in sales and marketing for a data storage company before starting his own business, BrainQUICKEN, which he eventually sold.
In 2007, Ferriss wrote The 4-Hour Workweek, which became an international bestseller. The book proposed a new way of working that focused on efficiency and productivity and encouraged readers to pursue their dreams and passions. The book was credited with launching the "lifestyle design" movement and has been translated into 35 languages.
In 2010, Ferriss launched his podcast, The Tim Ferriss Show, which is now one of the most popular podcasts in the world. He interviews high-profile guests from various fields, including business, sports, and entertainment. Ferriss has also written several other books, including The 4-Hour Body, The 4-Hour Chef, Tools of Titans, and Tribe of Mentors.
Ferriss has been an active investor, advisor, and board member for a number of companies, including Uber, Evernote, Shopify, and Duolingo. He is a founding member of the Silicon Valley investment firm K9 Ventures and is also a venture partner at the venture capital firm Collaborative Fund.
Ferriss is active in the philanthropic community and has been involved with a number of charities, including DonorsChoose.org, The International Rescue Committee, and the Michael J. Fox Foundation. He is also a member of the Clinton Global Initiative.

Jerry Colonna is an American venture capitalist and professional coach who played a prominent part in the early development of Silicon Valley. He is a co-founder and CEO of the executive coaching and leadership development company, Reboot. He is the host of the Reboot Podcast.

Jerry

Arianna Huffington is a Greek-American author, syndicated columnist, and businesswoman. She was born Arianna Stassinopoulos on July 15, 1950, in Athens, Greece. She moved to the United Kingdom with her family when she was 16 and later studied economics at Girton College, Cambridge.
After graduating, Huffington began her career as a writer and commentator and was a prominent conservative commentator in the UK during the 1970s and 1980s. She later moved to the United States, where she continued her career as a political commentator and became a naturalized citizen in 1990.
In 2005, Huffington co-founded The Huffington Post, a news and opinion website, with Kenneth Lerer and Jonah Peretti. AOL acquired the site in 2011 for $315 million. She served as the site's editor-in-chief from 2005 to 2016.
Huffington is also a prolific author and has written several books, including "The Sleep Revolution," "Thrive," and "The Fourth Instinct: The Call of the Soul." She is also a public speaker and has delivered speeches on various topics, including well-being, media, and politics.
In 2016, Huffington resigned as editor-in-chief of The Huffington Post to focus on her health and wellness startup, Thrive Global, which focuses on reducing workplace stress and burnout. She is still the CEO of Thrive Global.
AOL acquired the Huffington Post in 2011 for $315 million. In 2016, she stepped down as editor-in-chief of The Huffington Post to focus on her new startup, Thrive Global, which aims to end the "epidemic of stress and burnout" by offering corporate wellness programs and products. Huffington is also an author, having written 14 books, including the best-seller "Thrive: The Third Metric to Redefining Success and Creating a Life of Well-Being, Wisdom, and Wonder."

Arianna

Angela Duckworth is co-founder, chief scientist, and a board member of Character Lab, a nonprofit whose mission is to advance scientific insights that help children thrive. She is also the Rosa Lee and Egbert Chang Professor at the University of Pennsylvania, faculty co-director of the Penn-Wharton Behavior Change for Good Initiative, and faculty co-director of Wharton People Analytics. A 2013 MacArthur Fellow, Angela has advised the World Bank, NBA and NFL teams, and Fortune 500 CEOs.
Prior to her career in research, Angela founded a summer school for underserved children that was profiled as a Harvard Kennedy School case study and, in 2018, celebrated its 25th anniversary. She has also been a McKinsey management consultant and a math and science teacher at public schools in New York City, San Francisco, and Philadelphia.
Angela completed her undergraduate degree in Advanced Studies Neurobiology at Harvard, graduating magna cum laude. With the support of a Marshall Scholarship, she completed an MSc with Distinction in Neuroscience from Oxford University. She completed her Ph.D. in Psychology as a National Science Foundation Graduate Fellow at the University of Pennsylvania.
Angela’s TED talk is among the most viewed of all time. Her book Grit: The Power of Passion and Perseverance is a #1 New York Times best seller. Angela is also the co-host, with Stephen Dubner, of the podcast No Stupid Questions.

Angela

Nassim Nicholas Taleb is a Lebanese-American essayist, scholar, statistician, and former trader and risk analyst whose work focuses on problems of randomness, probability, and uncertainty. He is the author of several books, including "The Black Swan: The Impact of the Highly Improbable," which was published in 2007 and became a bestseller.
Taleb is a former trader and risk analyst and has worked as a professor of risk engineering at New York University's Tandon School of Engineering. He has a background in mathematics, statistics, and computer science and has published numerous papers in academic journals on topics related to randomness and uncertainty.
Taleb's main area of research is the study of "black swans," which he defines as rare events that have a large impact and are typically not predictable. He argues that traditional risk assessment methods, such as using historical data to predict future events, are inadequate because they fail to consider the possibility of black swan events.
Taleb is also known for his criticism of the concept of "normalcy" in statistics and his skepticism of the use of mathematical models in finance and economics. He has argued that the assumptions made in these models are often unrealistic and can lead to dangerous oversimplifications.
In addition to his work in academia, Taleb is also a public intellectual and has written several books for a general audience. His books have been widely discussed and debated in the media and have been translated into multiple languages.
Taleb is a strong advocate for antifragility, a concept he has developed and popularized in his books. Antifragility is the property of a system or entity that improves when subjected to volatility, shocks, stressors, or disorder and doesn't just remain indifferent to them.
Taleb's writing style is often characterized as provocative and contrarian, and he is known for his strong opinions on a wide range of topics. His work has been influential in the fields of economics, finance, and risk management and has also been discussed in the broader cultural and intellectual conversation.

Nassim Nicholas

Charles Duhigg (born 1974) is an American journalist and non-fiction author. He was a reporter for The New York Times, currently writes for The New Yorker Magazine, and is the author of two books on habits and productivity, titled The Power of Habit: Why We Do What We Do in Life and Business and Smarter Faster Better. In 2013, Duhigg was the recipient of the Pulitzer Prize for Explanatory Reporting for a series of 10 articles on the business practices of Apple and other technology companies.
Duhigg is a former Los Angeles Times staff writer. Between 2006 and 2017, he was a reporter at The New York Times. He currently writes for The New Yorker Magazine and other publications. Duhigg led a team of New York Times reporters who won the 2013 Pulitzer Prize for Explanatory Reporting for a series of 10 articles about the business practices of Apple and other technology companies. Duhigg wrote or co-wrote the series Toxic Waters and Golden Opportunities and was part of the team that wrote The Reckoning.
Duhigg's book about the science of habit formation, titled The Power of Habit: Why We Do What We Do in Life, and Business, was published by Random House on February 28, 2012. An extract was published in The New York Times entitled "How Companies Learn Your Secrets." The Power of Habit has spent over three years on The New York Times's bestseller lists. He is also the author of Smarter Faster Better: The Secrets of Being Productive in Life and Business, which was released on March 8, 2016. It became a New York Times Best Seller on March 27, 2016.

Charles

Dale Breckenridge Carnegie (originally Carnagey until 1922 and possibly somewhat later) (November 24, 1888 – November 1, 1955) was an American writer and lecturer and the developer of famous courses in self-improvement, salesmanship, corporate training, public speaking, and interpersonal skills. Born in poverty on a farm in Missouri, he was the author of How to Win Friends and Influence People, first published in 1936, a massive bestseller that remains popular today. He also wrote a biography of Abraham Lincoln, titled Lincoln the Unknown, as well as several other books.
Carnegie was an early proponent of what is now called the responsibility assumption, although this only appears minutely in his written work. One of the core ideas in his books iDale Breckenridge Carnegie (originally Carnagey until 1922 and possibly somewhat later) (November 24, 1888 – November 1, 1955) was an American writer and lecturer and the developer of famous courses in self-improvement, salesmanship, corporate training, public speaking, and interpersonal skills.
Born in 1888 in Maryville, Missouri, Carnegie was a poor farmer's boy, the second son of James William Carnagey, and his wife Amanda Elizabeth Harbison (b. Missouri, February 1858 – living 1910). In his teens, though still having to get up at 4 a.m. every day to milk his parents' cows, he managed to get educated at the State Teacher's College in Warrensburg. His first job after college was selling correspondence courses to ranchers; then, he moved on to selling bacon, soap, and lard for Armour &amp; Company. He was successful to the point of making his sales territory of South Omaha, Nebraska, the national leader for the firm.&nbsp;
After saving $500, Carnegie quit sales in 1911 in order to pursue a lifelong dream of becoming a Chautauqua lecturer. He ended up instead attending the American Academy of Dramatic Arts in New York but found little success as an actor, though it is written that he played the role of Dr. Hartley in a road show of Polly of the Circus. When the production ended, he returned to New York, unemployed, nearly broke, and living at the YMCA on 125th Street.&nbsp;
It was there that he got the idea to teach public speaking, and he persuaded the "Y" manager to allow him to instruct a class in return for 80% of the net proceeds. In his first session, he had run out of material; improvising, he suggested that students speak about "something that made them angry", and discovered that the technique made speakers unafraid to address a public audience.
From this 1912 debut, the Dale Carnegie Course evolved. Carnegie had tapped into the average American's desire to have more self-confidence, and by 1914, he was earning $500 - the equivalent of nearly $10,000 now - every week. Perhaps one of Carnegie’s most successful marketing moves was to change the spelling of his last name from “Carnegey” to Carnegie, at a time when Andrew Carnegie (unrelated) was a widely revered and recognized name.&nbsp;
By 1916, Dale was able to rent Carnegie Hall itself for a lecture to a packed house. Carnegie's first collection of his writings was Public Speaking: a Practical Course for Business Men (1926), later entitled Public Speaking and Influencing Men in Business (1932). His crowning achievement, however, was when Simon &amp; Schuster published How to Win Friends and Influence People. The book was a bestseller from its debut in 1937, in its 17th printing within a few months.&nbsp;
By the time of Carnegie's death, the book had sold five million copies in 31 languages, and there had been 450,000 graduates of his Dale Carnegie Institute. It has been stated in the book that he had critiqued over 150,000 speeches in his participation in the adult education movement of the time.

Dale

Nir Eyal is a bestselling author, entrepreneur, and lecturer on the topics of consumer psychology and behavior design. He is well-known for his book Hooked: How to Build Habit-Forming Products, which focuses on understanding how technology companies create products that users become addicted to.
Eyal has a background in business and psychology, having received his MBA from Stanford University and a BSc in Psychology from the University of Pennsylvania. He has worked in the tech industry for over a decade and has held executive positions at several companies, including Yahoo and Time Warner.
Eyal has also founded two tech companies, AdNectar and Insightera, and is an investor in several startups. He has been an advisor or board member for numerous companies, including Eventbrite, Product Hunt, and BloomThat.
In addition to his business career, Eyal has written several books, including Hooked, Indistractable: How to Control Your Attention and Choose Your Life, and The Business of Habit: Designing Products and Services That Create Loyalty. He also writes a popular blog and hosts a podcast called The Nir and Far Show.
Eyal is a sought-after speaker, presenting to audiences all over the world. He has been featured in publications such as The New York Times, The Wall Street Journal, and Forbes and has been a guest on many podcasts, including The Tim Ferriss Show and The Joe Rogan Experience.
If you are interested in gaining a better understanding of how to design products and services that capture and keep users’ attention, Nir Eyal is an excellent resource. His books, blog, podcast, and talks offer valuable insights into the world of consumer psychology and behavior design.

Steve

Noah

The most effective persuaders are those who understand the psychology of persuasion and how to apply it to their lives. In Yes! , you’ll discover fifty proven strategies for increasing your ability to persuade others in both business and life.&nbsp;
Whether you’re looking for a new job or trying to convince your boss to let you work from home, these scientifically proven methods will help you get what you want.

Charles Thomas Munger is an American businessman, lawyer, and philanthropist. He is the vice chairman of Berkshire Hathaway, a conglomerate controlled by Warren Buffett, and has been a partner of Buffett since 1978. Munger is also the chairman of Daily Journal Corporation, a newspaper publishing company, and a director of Costco Wholesale Corporation.
Munger was born in Omaha, Nebraska, in 1924 and grew up in a middle-class family. He attended the University of Michigan, where he earned a bachelor's degree in mathematics and a law degree. After completing his education, Munger worked as a trial lawyer in Los Angeles before joining the U.S. Army in World War II.
In 1962, Munger met Warren Buffett through a mutual friend, and the two formed a partnership that would last for decades. Munger joined Berkshire Hathaway in 1978 and has been the company's vice chairman ever since. Under Buffett and Munger's leadership, Berkshire Hathaway has grown to become one of the largest and most successful companies in the world.
Munger is also known for his philanthropy and has donated millions of dollars to various charitable causes, including education, health care, and the arts. He is a strong advocate for the power of compound interest and has said that it is one of the most important concepts for people to understand when it comes to building wealth.
Munger is also an accomplished speaker and writer. He is known for his wit and wisdom and has delivered many speeches and interviews on topics such as investing, business, and life lessons. Munger's advice is widely sought after by business leaders, investors, and students of investing.
In addition to his role at Berkshire Hathaway, Munger has also served on the board of several other companies, including Blue Chip Stamps and Wesco Financial Corporation. He is a member of the American Academy of Arts and Sciences. He has received several awards and honors for his business and philanthropic contributions, including the prestigious Woodrow Wilson Award for Corporate Citizenship.
Munger is known for his unconventional and contrarian investing philosophy, which often goes against popular industry trends. He has a strong focus on value investing and encourages investors to look for undervalued companies with strong fundamentals. He also stresses the importance of having a long-term investment horizon and avoiding the pressure of short-term market fluctuations.
Munger is also a strong believer in the power of knowledge and education. He has said that one of the keys to success in business and investing is constantly learning and expanding one's knowledge. He is known for reading extensively and has a wide range of interests, including psychology, history, and philosophy.
Another characteristic of Munger is wit and wisdom in his speeches, interviews, and writings. He is known for his candid, straightforward, and often humorous commentary on various topics. His speeches and interviews are widely followed and celebrated by business leaders, investors, and students of investing.
Overall, Charles Munger is not only a highly successful businessman and philanthropist but also a remarkable thinker and mentor who has made an enduring impact on the world of business, investing, and philanthropy through his investment philosophy, his business acumen, and his wisdom.

Charlie

null

In 'Yes!', Steve J. Martin explores the science of persuasion. He shows us that understanding and using persuasion effectively can help us get what we want in life. It's not about manipulation, but about understanding human behavior and using it to create win-win situations.

The Power of Persuasion

Martin emphasizes that even small changes in the way we communicate can have a big impact. By tweaking our language, tone, or even the sequence of our words, we can significantly increase our chances of getting a 'yes'. So, take a look at your communication style and see where you can make some changes.

Small Changes, Big Impact

One of the key principles Steve J. Martin discusses is reciprocity. He suggests that when we do something for others, they are more likely to want to return the favor. This principle can be applied in both personal and professional relationships. So, next time you need a favor, try doing something nice for that person first.

The Importance of Reciprocity

In his book, Martin digs into the concept of social proof. He explains that people are more likely to say 'yes' to things that they see others doing or approving of. So, if you want to persuade someone, showing them that others agree with you or have done what you're suggesting can be a powerful tool.

Social Proof as a Persuasion Tool

Steve J. Martin also explores the role of consistency in persuasion. He finds that people like to be consistent in their actions and decisions. So, if you can get someone to agree to a small request first, they are more likely to agree to a larger request later. This is a great strategy to keep in mind when you're trying to persuade someone.

The Role of Consistency

Yes!

Noah Goldstein is a protege of Cialdini's. He is an assistant professor at the University of Chicago Graduate School of Business. He earned a Ph.D. in psychology under Robert Cialdini at Arizona State University in 2007, and he has published research with Cialdini in the Journal of Personality and Social Psychology.

Discover the Best Books Written by Noah J. Goldstein

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