Ken Segall

Ken Segall is the author of the new book, Think Simple—the follow-up to his New York Times bestseller, Insanely Simple. A self-proclaimed technology enthusiast, Segall worked closely with Steve Jobs as his ad agency creative director for 12 years spanning NeXT and Apple. He has also served as worldwide agency creative director for IBM, Intel, Dell, and BMW.

Segall is an international speaker on the power of simplicity. His message has struck a chord across many industries in the Americas, Europe, and Asia Pacific, opening eyes to the benefits of simplicity available to all.

In Insanely Simple, Segall showed how Steve Jobs’s love of simplicity helped propel Apple from near bankruptcy to become the world’s most valuable company. You could see it in the way Apple innovates, advertises, sells at retail, and even organizes itself internally. Apple’s success, there are valuable lessons for every company’s success.

In Think Simple, Ken Segall goes beyond Apple to show how simplicity is powering many companies worldwide—big and small, famous and under-the-radar, established and start-ups. The book is based on interviews with more than 40 CEOs and business leaders, including those at Whole Foods, The Container Store, Ben & Jerry’s, Charles Schwab, Telstra, Bank of Melbourne, and many more.