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Insanely Simple

256 pages, 2013

business & management

business & management

1082 books


194 books


392 books

Apple, Inc. is an American multinational corporation headquartered in Cupertino, California that designs and sells consumer electronic devices, computer software, and personal computers. Apple’s sleek and simple designs are legendary, and the company has received numerous awards for its innovation. 

The original Apple logo came about because non-technical people had a hard time pronouncing the company name; today many say that the simplicity of their products has helped increase the popularity of their brand.

The Power of Simplicity

In Insanely Simple, Ken Segall explores the idea that simplicity is the ultimate form of sophistication. He argues that simplicity should be at the core of every business decision, as it was in Apple under Steve Jobs. This book encourages you to take a look at your own business practices and see where you can streamline and simplify.

Simplicity is not Easy

Segall makes it clear that achieving simplicity is not an easy task. It requires a lot of hard work, dedication, and a willingness to challenge the status quo. However, the rewards are worth it. So, don't be afraid to dig into your processes and find ways to make them simpler.

The Impact of Simplicity on Apple's Success

The book provides an in-depth look into how simplicity played a key role in Apple's success. Segall shares his experiences working closely with Steve Jobs, giving readers a unique insight into how Jobs' obsession with simplicity helped Apple become a global powerhouse. It's a fascinating exploration that any Apple fan or business enthusiast will find interesting.

Simplicity in Communication

Insanely Simple also emphasizes the importance of simplicity in communication. Segall argues that clear, concise communication is more effective and powerful than complex jargon. This is a great reminder for anyone who wants to improve their communication skills, whether in business or personal life.

Simplicity as a Business Strategy

Finally, the book suggests that simplicity should not just be a design principle, but a business strategy. It encourages businesses to cut through the clutter and focus on what truly matters. If you're looking to make a big impact in your industry, this book will inspire you to rethink your approach and embrace simplicity.

Quotes 3

Simplicity is the ultimate sophistication.

Steve JobsSteve Jobs - Co-founder, Apple

Simplicity is not simple. It takes hard work to make something simple.

Tim CookTim Cook - CEO, Apple

Simplicity, carried to an extreme, becomes elegance.

Jony IveJony Ive - Designer, Apple
Steve JobsTim CookJony Ive


Keith Rabois

Keith Rabois

entrepreneurtechnologyventure capitalist
Austen Allred

Austen Allred

educatorentrepreneurventure capitalist

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