Reid Hoffman is a venture capitalist and entrepreneur. He co-founded LinkedIn, a business-oriented social networking service, and was an executive at PayPal, an online payment company. Hoffman is also a partner at Greylock Partners, a venture capital firm. In addition, he is a board member or advisor to several technology companies and is the host of the podcast "Masters of Scale."
Reid Hoffman is also an author; he has written two books, The Startup of You: Adapt to the Future, Invest in Yourself, and Transform Your Career and Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies. In "The Startup of You," Hoffman writes about how to create a career and life adaptable to change and position oneself to take advantage of new opportunities.
In "Blitzscaling," Hoffman shares his experiences as an entrepreneur and venture capitalist and provides insights on how to scale a business quickly while maintaining a solid company culture and sustainable growth. Both books have been well-received by critics and praised for giving practical advice for entrepreneurs and career-minded individuals.
Reid Hoffman co-founded LinkedIn in 2002 and served as its Executive Chairman until Microsoft acquired the company in 2016. Under Hoffman's leadership, LinkedIn became one of the most popular social media platforms for professionals, with over 700 million members as of 2021.
He was also instrumental in the company's initial public offering (IPO) in 2011 and its growth and expansion in the following years. He has also been recognized for his role in developing LinkedIn as a pioneer in social networking for professionals and for his contributions to the technology industry as an entrepreneur and venture capitalist.

Reid

Tim Ferriss is an American author, entrepreneur, and public speaker. He is best known for his bestselling book, The 4-Hour Workweek, and for his podcast, The Tim Ferriss Show. Ferriss has been featured in the Time 100 Most Influential People list and has been recognized as one of Fast Company's "Most Innovative Business People."
Ferriss was born in East Hampton, New York, in 1977. He attended St. Paul's School in Concord, New Hampshire, and graduated from Princeton University with a degree in East Asian Studies in 2000. After college, he worked in sales and marketing for a data storage company before starting his own business, BrainQUICKEN, which he eventually sold.
In 2007, Ferriss wrote The 4-Hour Workweek, which became an international bestseller. The book proposed a new way of working that focused on efficiency and productivity and encouraged readers to pursue their dreams and passions. The book was credited with launching the "lifestyle design" movement and has been translated into 35 languages.
In 2010, Ferriss launched his podcast, The Tim Ferriss Show, which is now one of the most popular podcasts in the world. He interviews high-profile guests from various fields, including business, sports, and entertainment. Ferriss has also written several other books, including The 4-Hour Body, The 4-Hour Chef, Tools of Titans, and Tribe of Mentors.
Ferriss has been an active investor, advisor, and board member for a number of companies, including Uber, Evernote, Shopify, and Duolingo. He is a founding member of the Silicon Valley investment firm K9 Ventures and is also a venture partner at the venture capital firm Collaborative Fund.
Ferriss is active in the philanthropic community and has been involved with a number of charities, including DonorsChoose.org, The International Rescue Committee, and the Michael J. Fox Foundation. He is also a member of the Clinton Global Initiative.

Adam Grant is an American psychologist and author widely known for his work on the science of giving, creativity, and organizational psychology. He is the top-rated professor at the Wharton School of the University of Pennsylvania and a former professor at the University of Michigan. His first book, Give and Take: A Revolutionary Approach to Success, was a New York Times bestseller.
Grant is a leading authority on the science of giving, creativity, and organizational psychology. He has written or co-written six books, including Originals: How Non-Conformists Move the World and Option B: Facing Adversity, Building Resilience, and Finding Joy. He has also written for The New York Times, The Atlantic Monthly, Harvard Business Review, and other publications.
Grant's research focuses on how giving, taking, and exchanging advice affects an individual’s success. He has studied how to maximize the benefits of giving, how to encourage more successful collaborations, and how to foster an environment of innovation and creativity. He has also explored how to assess and develop leadership potential within organizations and how to build workplace cultures where employees are empowered to do their best work.
Grant has received numerous awards and honors, including being named one of the world's 40 most influential management thinkers by Thinkers50 in 2015, one of the world's 50 most influential management thinkers by Thinkers50 in 2018, and one of the world's most influential management gurus by The Observer in 2018. He is a recipient of the Carnegie Medal for Excellence in Mentoring and was named the Most Influential Thinker of the Decade by Poets &amp; Quants in 2020.
In addition to his academic and writing career, Grant is a frequent speaker for organizations, universities, and conferences around the world. He has presented to audiences of thousands at TEDx events, and he has been featured on television and radio programs such as The Oprah Winfrey Show, 60 Minutes, and NPR’s Fresh Air. He has also served as a visiting professor at Stanford, Cornell, and INSEAD, and he is currently a visiting professor at the London School of Economics.

Adam

Ryan Holiday is an American author, marketer, media strategist, and entrepreneur. He is the author of several bestselling books, including his most recent, Perennial Seller, as well as popular titles such as The Obstacle Is the Way, Ego Is the Enemy, Conspiracy, and Growth Hacker Marketing. Holiday has written for the New York Times, Forbes, the Wall Street Journal, and other publications. He has also been featured in Time, The New Yorker, and The Washington Post.
Holiday is the founder of Brass Check, a creative consulting agency that specializes in marketing, media strategy, and creative consulting. He has worked with some of the world’s most successful authors, entrepreneurs, and public figures, including Tony Robbins, Tim Ferriss, Robert Greene, and Tucker Max. His clients also include media companies such as VICE, MTV, and Complex. He has also served as a consultant to brands such as American Apparel, Google, and Gillette.
As an author, Holiday has written nine books, three of which have become New York Times bestsellers. His books focus on topics such as personal and professional development, marketing, and media strategy. His most recent book, Perennial Seller, is a guide to creating and sustaining success in business, publishing, and life.
As a media strategist and consultant, Holiday has helped launch and reinvigorate several brands and campaigns. His work spans from creating marketing campaigns for startups and Fortune 500 companies to working as a creative consultant for media companies and major brands.
Holiday's work has been featured in major publications, including the New York Times, The Wall Street Journal, Fast Company, and The Washington Post. He has also appeared on television shows such as the Colbert Report, Late Night with Jimmy Fallon, The Today Show, and podcasts such as the Tim Ferriss Show and the Joe Rogan Experience.&nbsp;
In addition to his work as an author, media strategist, and consultant, Holiday is a frequent public speaker. He has been a keynote speaker at events such as SXSW, the World Business Forum, and the Inc. 5000 Conference. He also teaches marketing and media strategy classes at the University of California, Berkeley.
Holiday is passionate about helping others achieve their goals and dreams. He has created several online courses and resources to help entrepreneurs, creatives, and marketers better understand the media landscape, marketing, and creative strategies. He also serves as the Managing Director of the media startup, Contently and is an adviser to several startups and companies. He is also a mentor to many aspiring entrepreneurs and creators.

Ryan

Brian Wansink is a former American professor and researcher who worked in consumer behavior and marketing research. He is the former executive director of the USDA's Center for Nutrition Policy and Promotion (CNPP) (2007–2009) and held the John S. Dyson Endowed Chair in the Applied Economics and Management Department at Cornell University, where he directed the Cornell Food and Brand Lab.
Wansink's lab researched people's food choices and ways to improve those choices. Starting in 2017, problems with Wansink's papers and presentations were brought to wider public scrutiny. These problems included conclusions not supported by the data presented, data and figures duplicated across papers, questionable data (including impossible values), incorrect and inappropriate statistical analyses, and "p-hacking."
&nbsp;As of 2020, Wansink has had 18 of his research papers retracted (one twice). Seven other papers have received an expression of concern, and 15 others have been corrected. On September 20, 2018, Cornell determined that Wansink had committed scientific misconduct and removed him from research and teaching activities; he resigned effective June 30, 2019.
Wansink's first academic appointment was to the faculty of the Tuck School of Business at Dartmouth College (1990–1994). He then taught at the Wharton Graduate School of Business at the University of Pennsylvania (1995–1997) and went on to a position as a marketing, nutritional science, advertising, and agricultural economics professor at the University of Illinois at Urbana-Champaign (1997–2005) before moving to the Department of Applied Economics and Management in the College of Agriculture and Life Sciences at Cornell University in 2005. He set up a nonprofit foundation to support his work in 1999.
Wansink's research focused on ways people make choices—for example, how portion sizes affect food intake. Some of his work led to the introduction of mini-size packaging. Another of his papers found that people who eat with someone who is overweight will make worse food choices, which the UK National Health Service described as "not wholly convincing and does not prove this phenomenon exists in the general population."
In 2005, Wansink's lab published experimental findings in a paper called "Bottomless bowls: why visual cues of portion size may influence intake." In this study, the lab built an apparatus containing a tube that pumped soup into the bottom of a bowl at a steady rate as the participant ate. Those who ate from the bottomless bowl ate more soup than those whose bowls were filled manually, thus making them more aware of the amount they ate.
In 2007, Wansink received the Ig Nobel Prize in nutrition for the "bottomless bowls" study. The experiment's data and analysis were challenged as part of the review of Wansink's body of work that started in 2017.
In 2006, Wansink published Mindless Eating: Why We Eat More Than We Think. It was described as a popular science book combined with a self-help diet book, as each chapter ends with brief advice on eating. The book details Wansink's research into what, how much, and when people eat. National Action Against Obesity cited the book as being helpful in efforts to curb obesity in the United States.
In a 2009 paper retracted in 2018, a team led by Wansink described their finding that calorie counts in The Joy of Cooking had gone up around 44% since the cookbook's first edition in 1936 and related this to the obesity epidemic. Over time this finding became a shorthand way to refer to the supposedly unhealthy Western pattern diet.
The publisher of Joy of Cooking, John Becker, noticed that Wansink's sample size was small, consisting of only 18 recipes out of about 4500 that were published during the study time interval, and he did his own analysis of changes in calories in the recipes.
In 2017, after news of Wansink's research practices became widely discussed in the media, Becker sent his results to several statisticians, including James Heathers, a behavioral scientist at Northeastern University. Heathers found Wansink's conclusions to be invalid and found a number of other problems with Wansink's paper, including counting a whole cake as a "serving" and comparing a recipe for a clear chicken broth with one for gumbo.
Wansink's second book, Slim by Design, was released in 2014. In the same year, he ran a Kickstarter campaign and raised around $10,000 to fund a coaching program based on the book; as of February 2018, the program had not been produced.

Brian

Allen Carr was a chain smoker for over 30 years. In 1983, after countless failed attempts to quit, he went from 60–100 cigarettes a day to zero without suffering withdrawal pangs, without using willpower, and without putting on weight. He realized that he had discovered what the world had been waiting for, the easy way to stop smoking, and embarked on a mission to help cure the world’s smokers.
As a result of the phenomenal success of his method, he gained an international reputation as the world’s leading expert on stopping smoking, and his network of clinics now spans the globe. His first book, Allen Carr’s Easy Way to Stop Smoking, has sold over 12 million copies, remains a global bestseller, and has been published in more than 40 different languages.&nbsp;
Allen Carr’s Easyway method has been successfully applied to various issues, including sugar addiction, alcohol, debt, and other addictions.
Carr teaches that smokers do not receive a boost from smoking a cigarette. Smoking only relieves the withdrawal symptoms from the previous cigarette, which in turn creates more withdrawal symptoms once it is finished. In this way, drug addiction perpetuates itself. He asserted that the "relief" smokers feel on lighting a cigarette, the feeling of being "back to normal," is the feeling experienced by non-smokers all the time.&nbsp;
So smokers, when they light a cigarette, are trying to achieve a state that non-smokers enjoy their whole lives. He further asserted that withdrawal symptoms are created by doubt and fear in the mind of the ex-smoker. Therefore, stopping smoking is not as traumatic as is commonly assumed if that doubt and fear can be removed.
At Allen Carr Clinics, smokers are allowed to continue smoking during stop-smoking sessions. At the same time, their doubts and fears are removed, with the aim of encouraging and developing the mindset of a non-smoker before the final cigarette is extinguished.&nbsp;
A further reason for allowing smokers to smoke while undergoing counseling is Carr's belief that it is more difficult to convince a smoker to stop until they understand the mechanism of "the nicotine trap." This is because their attention is diminished while they continue to believe it is traumatic and extremely difficult to quit and continue to maintain the belief that they are dependent on nicotine. Another assertion unique to Carr's method is that willpower is not required to stop smoking.
His contention was that fear of "giving up" is what causes the majority of smokers to continue smoking, thereby necessitating the smoker's perpetuation of the illusion of genuine enjoyment as a moral justification of the inherent absurdity of smoking in the face of overwhelming medical and scientific evidence of its dangers. Instead, he encourages smokers to think of the act of quitting not as giving up but as "escaping."

Allen

Michelle Segar, Ph.D., MPH, MS bestselling author of No Sweat and sustainable behavior change scientist, directs the University of Michigan’s Sport, Health, and Activity Research and Policy Center. She has spent the last 25 years conducting health coaching and research and translating it into sustainable behavior change messages and programming for professionals and organizations seeking to accelerate and sustain positive change.&nbsp;
Her comprehensive, research-based approach to creating sustainable behavior change has made her a sought-after speaker, sustainable-behavior-change trainer, and consultant. Michelle is passionate about helping professionals and organizations learn how to integrate the latest scientific findings into clinic-based counseling and tele-coaching protocols and digital health products and practices.

Michelle

Matt Haig (born on 3 July 1975) is an English author and journalist. He has written both fiction and non-fiction books for children and adults, often in the speculative fiction genre. Haig was born on 3 July 1975 in Sheffield. He went on to study English and History at the University of Hull. Haig is the author of both fiction and non-fiction for children and adults.&nbsp;
His work of non-fiction, Reasons to Stay Alive, was a number one Sunday Times bestseller and was in the UK top 10 for 46 weeks. His bestselling children's novel, Father Christmas and Me, is currently being adapted for film, produced by StudioCanal and Blueprint Pictures. His novels are often dark and quirky takes on family life. The Last Family in England retells Shakespeare's Henry IV, Part 1, with the protagonists as dogs.&nbsp;
His second novel Dead Fathers Club, is based on Hamlet, telling the story of an introspective 11-year-old dealing with the recent death of his father and the subsequent appearance of his father's ghost. His third adult novel, The Possession of Mr. Cave, deals with an obsessive father desperately trying to keep his teenage daughter safe. His children's novel, Shadow Forest, is a fantasy that begins with the horrific death of the protagonists' parents.&nbsp;
It won the Nestlé Children's Book Prize in 2007. He followed it with the sequel, Runaway Troll, in 2008. Haig's vampire novel The Radleys was published in 2011. In 2013, he published The Humans. It is the story of an alien who takes the identity of a university lecturer whose work in mathematics threatens the stability of the planet and who must also cope with the home life which accompanies his task.
In 2017, Haig published How to Stop Time, a novel about a man who appears to be 40 but has, in fact, lived for more than 400 years and has met Shakespeare, Captain Cook, and F. Scott Fitzgerald. In an interview with The Guardian, Haig revealed the book has been optioned by StudioCanal films, and Benedict Cumberbatch had been "lined up to star" in the film adaptation. Reasons to Stay Alive won the Books Are My Bag Readers' Awards in 2016, and How to Stop Time was nominated in 2017. In August 2018, he wrote lyrics for English singer and songwriter Andy Burrows's music album, the title of which was derived from Haig's book Reasons to Stay Alive.
In 2020, Matt Haig released his novel The Midnight Library, about a young woman named Nora Seed who is unhappy with her choices in life. During the night, she tries to kill herself but ends up in a library managed by her school librarian, Mrs. Elm. The library is between life and death, with millions of books filled with stories of her life had she made some decisions differently. In this library, she then tries to find the life in which she's the most content. It was shortlisted for the 2021 British Book Awards "Fiction book of the year." The Midnight Library was adapted for radio and broadcast in ten episodes on BBC Radio 4 in December 2020.
In 2021, Haig appeared on Storybound, accompanied by an original score from Robert Wynia. The Comfort Book was released on 1 July 2021. As of 2015, Haig was married to Andrea Semple, and they lived in Brighton, Sussex, with their two children and a dog. The children were homeschooled.
Haig identifies as an atheist. He has said that books are his one true faith, and the library is his church. Some of Haig's work—especially part of the non-fiction books—is inspired by the mental breakdown he suffered from when he was 24 years old. He still occasionally suffers from anxiety.

Matt

Marnia Robinson is the author of "Cupid's Poisoned Arrow: From Habit to Harmony in Sexual Relationships" (in German, "Das Gift an Amors Pfeil"). As a former corporate lawyer (with degrees from Brown and Yale), she never expected to find herself writing books about sex. She delved into the subject in part because she was a bride or bridesmaid in four weddings, and just about everyone who reached the altar (including Marnia) has since divorced and remarried. What was going on?
The more she learned about both ancient sacred sex traditions and the science of mating and bonding, the more she recognized the need for a cross-disciplinary perspective that also incorporates the experiences of actual lovers struggling with the tension between fiery biological urges and the desire for long-term harmonious relationships.&nbsp;
Psychologists, neuroscientists, evolutionary biologists, anthropologists, and ancient sages all have essential clues for coping with this challenge--and yet each profession alone is somewhat hampered by its official constraints. Marnia's goal is to highlight key insights (both recent and long-forgotten) and then weave them together with practical suggestions in hopes of encouraging a wider dialogue.&nbsp;
Her husband, Gary Wilson, a neuroscience enthusiast, generously takes time from his teaching career to help her collect and analyze the material in her posts and books.

Marnia

Jocko Willink is an American retired Navy Seal officer, author, podcaster, and public speaker. He is best known for his involvement in the Battle of Ramadi, his success in the Navy SEALs, and his leadership philosophy, which is based on discipline, hard work, and respect for others.
Willink was born in Easton, Pennsylvania, on September 8, 1971. He joined the Navy in 1990 and, after graduating from Basic Underwater Demolition/SEAL (BUD/S) training, was assigned to SEAL Team 3. During his service in the Navy, Willink completed multiple deployments to Iraq and Afghanistan and was eventually assigned to Task Unit Bruiser, the most decorated special operations unit of the Iraq War. During the Battle of Ramadi, Willink and his team helped to clear the city of insurgent forces, and their exemplary performance earned them the Navy Cross.
Willink retired from the Navy in 2010 and soon after began to share his leadership philosophy. He has authored several books, including Extreme Ownership, Leadership Strategy and Tactics, and Way of the Warrior Kid, as well as co-hosting the popular podcast Jocko Podcast.
Willink is also a respected public speaker, giving talks all over the world on topics such as leadership, discipline, and team building. He is a sought-after keynote speaker for both corporate and military events.
Willink is an advocate for physical and mental fitness, often speaking about the importance of proper nutrition and exercise. He also encourages people to push themselves and strive to become the best versions of themselves.
Willink is a highly respected figure in the military and business worlds, and his words have been an inspiration to many. His leadership philosophy is one that emphasizes discipline, hard work, and respect for others, and these values are ones that have served him well throughout his career.

Jocko

James Clear is a writer, entrepreneur, and thought leader in the field of habit formation. He is the author of the international bestseller Atomic Habits, which has sold over 2 million copies and has been translated into over 30 languages.
Clear is a frequent contributor to high-profile publications such as The New York Times, Time Magazine, and Entrepreneur Magazine. He is also a popular speaker and has given talks at TEDx, Google, and the United Nations.
Clear's work focuses on the science and psychology of habit formation and how it can be used to build positive behaviors. He has a special emphasis on "small wins" and how they can add up to major changes in our lives. He emphasizes that small changes can lead to big results and that we should focus on creating the right habits.
Clear's research is based on a combination of scientific studies, interviews with leading experts, and personal experience. He has a degree in finance and entrepreneurship from the University of Michigan and a master's degree in psychology from the University of California, Santa Barbara. He has been featured in The New York Times, The Wall Street Journal, and The Guardian. He was also named one of the world’s top 100 most influential people in health and fitness by Greatist.
In addition to writing, Clear is an advocate for the power of habits and is the founder of the Habits Academy. This website provides free resources for people interested in forming better habits. He also runs an online course and a membership program for those looking to take their habit-building to the next level.
Clear's work has been praised by people from a wide range of backgrounds and industries, from CEOs to athletes to celebrities. He is also a two-time recipient of the James Beard Foundation Award.

James

Robert Eugene Richards (born February 20, 1926) is an American retired athlete, minister, and politician. He made three U.S. Olympic Teams in two events: 1948, 1952, and 1956 Summer Olympics as a pole vaulter and as a decathlete in 1956. He won gold medals in the pole vault in 1952 and 1956, becoming the only male two-time champion in the event in Olympic history.
While still an active athlete, Richards became an ordained minister. He ran for President of the United States in 1984 on the Populist Party ticket. Richards was the second man to pole vault 15 ft (4.57 m). While a student at the University of Illinois, Richards tied for the national collegiate pole vault title and followed that with 20 national Amateur Athletic Union (AAU) titles, including 17 in the pole vault and three in the decathlon.
The first man to clear 15 feet was Dutch Warmerdam, who set the world record of 4.77 m (15 ft 7+3⁄4 in) in 1942, long before Richards came into his prime. While Richards was the dominant vaulter of his time, he never set a world record.

Over the years, Melody Beattie has become well-known in the world of self-help literature. After turning away from a life of addiction and suffering, Melody shared her own story in order to help others change theirs. Her overnight sensation, Codependent No More, has been influencing millions for over twenty years. Her passion for writing has resulted in fifteen books, including: Co-Dependents Anonymous and The Grief Club. She has also been featured as a journalist in magazines such as Time and People.&nbsp;
Beattie was met with many struggles as a child. After months in court-ordered rehabilitation she was struck by a spiritual awakening and entered the world with a strong conviction to help others. Her honest and compassionate words have helped Over the years, Melody Beattie has become well-known in the world of self-help literature. After turning away from a life of addiction and suffering, Melody shared her own story in order to help others change theirs. Her overnight sensation, Codependent No More, has been influencing millions for over twenty years.
Her passion for writing has resulted in fifteen books, including: Co-Dependents Anonymous and The Grief Club. She has also been featured as a journalist in magazines such as Time and People. Beattie was met with many struggles as a child. After months in court-ordered rehabilitation she was struck by a spiritual awakening and entered the world with a strong conviction to help others. Her honest and compassionate words have helped shaped the self-help industry.

Melody

David Sinclair is a world-renowned scientist and professor of genetics at Harvard Medical School. He is an authority in the field of aging, and his research focuses on understanding why we age and how to slow it down. He is the co-founder and co-chief editor of the journal Aging Cell, as well as a co-founder and co-director of the Sinclair Lab at Harvard Medical School.&nbsp;
Dr. Sinclair has made groundbreaking discoveries in the field of aging and longevity. He discovered a gene that controls the aging process and is currently researching ways to use this gene to extend the life and slow down the effects of aging. He has also identified a compound that could potentially reverse aging in mice and has been researching ways to develop a drug that could do the same for humans. His research has been featured in numerous publications, including the New York Times and The Atlantic.&nbsp;
In addition to his research, Dr. Sinclair is an advocate of healthy aging. He is the author of two books, Lifespan: Why We Age—and Why We Don't Have To and The Genetics of Health: Understand Your DNA to Transform Your Life, which provides insights into the science of aging and how to live a longer, healthier life. He is also the co-founder of the Institute for Aging Research and Education, which is dedicated to advancing the science of aging and promoting healthy aging.
Dr. Sinclair is a highly respected scientist and professor, and his work has been recognized with numerous awards and honors. He was named one of the world’s most influential people by Time Magazine in 2019 and is a recipient of the prestigious Albert Einstein Award for Outstanding Achievement in the Life Sciences. He has also been honored with the Breakthrough Prize in Aging Research and the American Society for Cell Biology’s worldwide recognition award for his research on aging.

David

George Mumford is an inspirational and globally recognized public speaker, teacher, and coach. He’s taught the art of performance and mindfulness to people from every walk of life — from the locker room to the board room, Yale to jail— using concepts that are powerful, yet easy to understand and apply.
Michael Jordan credits him with transforming his on-court leadership of the Bulls, helping Jordan lead the team to six NBA championships, while Ariana Huffington said, “George Mumford is literally a professional game-changer.”
Mumford also helped Kobe Bryant, Shaquille O'Neal, and countless other NBA players turn around their games as well as teams like the Miami Dolphins, New York Knicks, and Boston College Eagles.
Since 1989, he’s been honing his gentle, but groundbreaking techniques which can transform the performance of anyone with a goal, whether they’re an Olympian, weekend warrior, executive, hacker, artist or parent.
Mumford’s first book The Mindful Athlete: Secrets to Pure Performance (published by Zen master Thich Nhat Hanh’s Parallax Press) is part memoir and part instruction guide. It’s an engrossing story and an invaluable resource for anyone looking to elevate their game, no matter the pursuit. He believes that everyone has a masterpiece within and can show you how to access that and stay in The Eye of the Hurricane.
His second book, “Unlocked: Embrace Your Greatness, Find the Flow, Discover Success” will be published May 3, 2023 by HarperOne. Chock full of tangible insights, unexpected ancient wisdom, and inspiring stories from his clients and his own life—from his darkest moments of addiction and inner turmoil to training some of the best athletes in the world— Unlocked is the culmination of Mumford’s life’s work; it helps us discover our gifts. To sustain success no matter the game or the stakes. To step into the power within us and embrace the freedom of being unlocked.
Equally comfortable in a locker room or in the boardroom, Mumford has presented to some of the world’s top brands including Nike, Google, YouTube, American Express, Lululemon, AT&amp;T, PayPal, The Ford Foundation, AARP, and many more.
He also has a passion for helping others learn about resilience, social responsibility, and navigating uncertainty — all of which he teaches via weekly At Home with George posts on YouTube (150+ episodes); his masterclass on Anxiety; The Mindful Athlete Course, home base for his online community; and Playing The Inner Game, a new course for youth that debuted in early 2023.
Mumford has been interviewed for 60 Minutes and ABC News; spoken at Wisdom 2.0 and Mindfulness in America; featured in The Huffington Post and The Boston Globe; and appeared on dozens of podcasts from 10 Percent Happier, The Tim Ferriss Show, Lewis Howes’ School of Greatness, and Tom Bilyeu’s Impact Theory to NPR’s On Point and Aaron Gordon's Quest For Enlightenment.
George was included on Good Morning America's "Inspiration List" for Black History Month in 2021, plus “Paradise Within”, his 7-part walking workout series for the iFit platform debuted that same year, and he presented at the globally-focused Summit Palm Desert event in November 2022.
He is currently working with groups and individual private clients around the world including professional and collegiate athletes, corporate executives, and teachers in training.
Mumford began teaching mindfulness and meditation after leaving a career as a financial analyst and earned a Master’s in counseling psychology. His philosophy and techniques have been informed by his own inspirational journey.
While a student-athlete at the University of Massachusetts — where he roomed with future NBA Hall-of-Famer Julius Erving — injuries forced Mumford out of basketball and eventually into an addiction to pain medication and drugs. With the help of meditation and mindfulness, he got clean and made it his mission to teach and work with others.
Mumford currently resides in his hometown of Boston, MA but enjoys traveling the globe to teach and inspire others to unlock their own masterpiece within.

George

Seth Godin is an American entrepreneur, author, speaker, and thought leader. He is best known for his work in marketing, and he has written 18 international bestsellers, including Tribes, Permission Marketing, Purple Cow, and The Dip. He is the founder of several companies, and he currently serves as the founder and CEO of The Domino Project and Squidoo.
Godin has been a leader in the marketing industry for more than 20 years, and he has become one of the most influential and respected voices in the industry. His books have been translated into 35 languages, and his blog is one of the most popular in the world. He has also been featured in many prestigious publications, including The New York Times, The Wall Street Journal, The Economist, and Fast Company.
Godin is a strong advocate for the use of digital marketing, and he has been instrumental in the development of many innovative marketing strategies. He is a proponent of permission marketing, which involves building relationships with customers instead of using intrusive advertising. He also believes in the importance of giving away content for free as part of a customer acquisition strategy. Additionally, Godin is a strong believer in the power of storytelling to engage and inspire customers.
Godin is also a sought-after speaker, and he has given keynote addresses and lectures around the world. He is a frequent guest on radio and television programs, and he has been a keynote speaker at conferences such as TED, South by Southwest, and PopTech. He also regularly speaks at universities and colleges, and he has been a visiting professor at several universities.
In addition to his work in marketing, Godin is an active philanthropist and a proponent of social change. He is a vocal advocate for education reform, and he has worked with several organizations to improve access to education in underserved communities. He is also a strong supporter of animal rights and environmental protection.
Godin's work has been recognized with several awards, including the Tribeca Disruptive Innovation Award and the Marketing Hall of Fame Award from the American Marketing Association. His books have also been selected as “Best Books of the Year” by the New York Times and BusinessWeek.

Seth

Gretchen

For decades, exercise experts have been telling us that we need to be spending more time on the treadmill and less time on the couch. But what if it's the other way around? What if exercise could actually save you time—and boost your productivity instead? In her new book, Gretchen Reynolds dispenses with traditional wisdom about how to get fit and tells readers exactly how it can benefit them at work and at home. How fitting that her first book was titled The First 20 Minutes: Surprising Science Reveals How Short, Simple Changes Can Make All the Difference for You (and Why You Should Always Exercise More Than Once A Day). Through a series of interviews with dozens of science journalists and health experts, Reynolds explains how exercising longer than 20 minutes can actually harm your health. She also reveals why you shouldn't sweat chocolate milk before working out and why stretching before a workout is counterproductive to recovery. Finally, she shares simple tips to improve the quality of your workouts, so they don't feel like torture.

Martin Gibala, Ph.D., is a Professor of Kinesiology at McMaster University in Canada. He received his undergraduate degree in Physical Education from the University of Alberta, Canada, and his Ph.D. in Physiology from the University of Guelph, Canada. He started his career as a postdoctoral fellow at Laval University in Quebec, Canada, and then as an assistant professor at the University of Ottawa. In 2005, he joined the faculty of McMaster University, where he has been a professor in the Department of Kinesiology since.
Dr. Gibala's main area of research is high-intensity interval training (HIIT) and its effects on health and fitness. He has published over 200 papers on the topic in peer-reviewed journals and is considered a leading expert in the field. He has also written a book on HIIT, "The One-Minute Workout," which is popular among fitness enthusiasts.&nbsp;
In the book, Dr. Gibala presents the scientific evidence for the effectiveness of high-intensity interval training (HIIT) and argues that it is a more efficient and effective way to improve fitness than traditional, longer endurance workouts. He explains the molecular mechanisms behind the benefits of HIIT and provides examples of how it can be incorporated into a busy lifestyle. The book also includes sample workouts and tips for making HIIT a sustainable part of one's exercise routine.
The book is directed towards the general public, fitness enthusiasts, and anyone who wants to learn more about the science behind HIIT and how to make it a part of their life. The book has received positive reviews and has been praised for its accessibility and clear explanation of the science behind HIIT.
He has also been recognized for his research by receiving multiple awards, such as the Canadian Society for Exercise Physiology Research Award, the Canadian Society for Applied Physiology Research Award, and the American College of Sports Medicine's Citation Award.
Dr. Gibala also advocates using HIIT in public health and fitness programs. He often speaks at conferences and in media outlets to discuss the benefits of HIIT and how it can be incorporated into people's daily lives. He also works with organizations and fitness companies to promote the use of HIIT in their programs.

Dr. Martin

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Gretchen Reynolds emphasizes that the first 20 minutes of any exercise are the most crucial. It's during this time that your body experiences the most significant health benefits. So, even if you're short on time, squeezing in a quick 20-minute workout can still be beneficial.

The Importance of the First 20 Minutes

Reynolds debunks the popular belief that lower intensity workouts burn more fat. He explains that while it's true that your body burns a higher percentage of fat at lower intensities, the total amount of calories burned is much less than during high-intensity workouts. So, if you're looking to lose weight, don't be afraid to push yourself.

The Myth of the 'Fat Burning Zone'

In 'The First 20 Minutes', Gretchen Reynolds explores the importance of staying hydrated during exercise. She suggests that drinking when you're thirsty is the best way to stay hydrated, rather than sticking to a strict schedule. This approach can help prevent overhydration, which can be just as dangerous as dehydration.

The Role of Hydration

Reynolds highlights the importance of rest and recovery in achieving your fitness goals. She explains that your body needs time to repair and strengthen itself after a workout. So, don't feel guilty about taking a day off, it's an essential part of your fitness journey.

The Power of Rest

The book also digs into the negative effects of prolonged sitting. Reynolds suggests that even if you exercise regularly, sitting for extended periods can still harm your health. She recommends breaking up your sitting time with short bouts of activity to keep your body healthy.

The Impact of Sitting

The First 20 Minutes

Gretchen Reynolds is the author of the "Your Move" column for The Washington Post. Reynolds is an award-winning journalist who has been writing about the science of exercise and health for more than 15 years, first at the New York Times and now at The Post. Reynolds joined The Post after 16 years writing for the New York Times, where she created the popular "Phys Ed" column, which focused on exercise advice and the science of movement.&nbsp;
One of her best-known stories was about a hotel-room workout developed by two exercise scientists. She dubbed it "the scientific 7-minute workout," and it became a global sensation, spurring new apps and public interest in the the potency of brief, intense workouts. Her 2012 book "The First 20 Minutes," was a New York Times nonfiction bestseller. In her free time, she runs, mountain bikes and tries to keep up with three active dogs.

Gretchen Reynolds

Best author’s book

The First 20 Minutes

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The First 20 Minutes

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