Discover the Best Books Written by George Lakoff
George Philip Lakoff is an American cognitive linguist and philosopher. He is best known for his thesis that people's lives are significantly influenced by the conceptual metaphors they use to explain complex phenomena.
The conceptual metaphor thesis, introduced in his and Mark Johnson's 1980 book Metaphors We Live By, has found applications in several academic disciplines. Applying it to politics, literature, philosophy, and mathematics has led Lakoff into territory typically considered essential to political science.
In his 1996 book Moral Politics, Lakoff described conservative voters as being influenced by the "strict father model" as a central metaphor for such a complex phenomenon as the state, and liberal/progressive voters as being influenced by the "nurturant parent model" as the folk psychological metaphor for this complex phenomenon. According to him, an individual's experience and attitude towards sociopolitical issues are influenced by being framed in linguistic constructions.
In Metaphor and War: The Metaphor System Used to Justify War in the Gulf (1991), he argues that the American involvement in the Gulf War was obscured or "spun" by the first Bush administration's metaphors used to justify it. Between 2003 and 2008, Lakoff was involved with a progressive think tank, the now-defunct Rockridge Institute. In addition, he is a member of the scientific committee of the Fundación IDEAS (IDEAS Foundation), Spain's Socialist Party's think tank.
The more general theory that elaborated his thesis is known as embodied mind. Lakoff served as a linguistics professor at the University of California, Berkeley, from 1972 until his retirement in 2016.