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Words That Work
368 pages, 2008
business & management
1082 books
self-improvement
909 booksIn the distant future, a giant silo―a community of people living in a kind of underground bunker―has survived a cataclysmic disaster. The silo’s few hundred inhabitants abide by strict rules and think they are safe from whatever lies outside the massive concrete walls.
To an extent, they’re right: Few people want to risk going through the rigorous process necessary to leave the silo and brave whatever dangers might exist aboveground. But Sheriff Holston decides to do just that after he finds out something startlingly dangerous has happened within the silo itself: A young woman has been murdered by one of his deputies.
He asks Holston if he can go up to investigate what happened, but the sheriff denies him access. So Holston breaks one of the biggest rules in place and goes outside―without permission.
Once there, he discovers that things are much worse than anyone suspects belowground. Everyone must now face truths about their society―and themselves ―that cannot be ignored any longer.
In Words That Work, Frank Luntz emphasizes the importance of choosing the right words. He believes that the words we use can make or break a conversation, a deal, or even a political campaign. So, it's worth taking the time to find the right ones.
Luntz shares his ten rules of effective language. These rules are not just about grammar or vocabulary, but about understanding your audience and how they will interpret your words. It's a must-read for anyone who wants to communicate more effectively.
One of the key takeaways from Words That Work is the importance of simplicity. Luntz argues that the most effective language is simple, clear, and concise. So, if you want to get your point across, keep it simple.
Luntz also explores the role of emotion in communication. He suggests that people are more likely to remember and respond to messages that evoke strong emotions. So, if you want to make an impact, don't be afraid to tap into people's feelings.
Finally, Words That Work is a guide to the art of persuasion. Luntz offers insights into how to persuade others, from crafting compelling messages to understanding the power of repetition. If you want to become more persuasive, this book is a great place to start.
Quotes 3
Words That Work is a game-changer, a powerful tool for communication.
Larry King - Television HostFrank Luntz's Words That Work is a fascinating, insightful exploration of how words can change the course of history.
Bill O'Reilly - Political CommentatorWords That Work is a must-read for anyone who wants to communicate more effectively.
Chris Matthews - News AnchorRecommendations
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