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This is Service Design Thinking
384 pages, 2012
Service Design Thinking is a multidisciplinary approach to service design. Service Design has become somewhat of a buzzword recently, attracting a lot of attention from a variety of industries.
This book was put together using the same co-creative and user-centered methodologies that you can read and learn about within to define and demonstrate the developing topic of service design—the blurring of lines between goods and services.
It presents service design thinking in a way that is understandable to novices and students, broadens knowledge, and can be used as a resource by experienced designers.
Jakob Schneider's book, 'This is Service Design Thinking', helps you explore the concept of service design. It's a holistic, multidisciplinary approach that focuses on creating better service experiences. Schneider emphasizes that service design isn't just about aesthetics, but about creating meaningful, user-centered services.
The book emphasizes the importance of user experience in service design. Schneider believes that a good service should be efficient, effective, and satisfying for the user. He encourages readers to research and understand their users' needs and expectations to create services that truly resonate with them.
Schneider provides a variety of tools and methods for service design. From journey maps to personas, he guides you on how to use these tools effectively. You'll find practical examples and case studies that will help you understand how to apply these tools in real-life situations.
In 'This is Service Design Thinking', Schneider highlights the role of co-creation in service design. He believes that involving users in the design process can lead to more innovative and user-friendly services. So, take a look at this book if you want to learn how to engage your users in your design process.
Schneider also looks into the future of service design. He sees it as a growing field with a lot of potential. The book encourages you to see service design as a way to improve not just businesses, but also public services and non-profit organizations. So, if you're interested in making a difference through design, this book is a must-read.
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This is Service Design Thinking is a groundbreaking guide that will inspire you to rethink your approach to customer experience.
Tim Brown - Design ThinkingThis book provides a comprehensive and insightful exploration into the field of service design.
Don Norman - Cognitive ScienceThis is Service Design Thinking is a must-read for anyone involved in designing or managing services.
Bill Moggridge - Interaction DesignThis book is a powerful tool for anyone seeking to understand and apply service design thinking.
Bruce Nussbaum - Design Journalism