Jakob Schneider


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Jakob is partner and creative director at KD1 design agency, working in all fields of visual corporate communication. Being co-founder and CCO at More than Metrics, he also co-creates software for service designers, like Smaply and ExperienceFellow.

Working as an interdisciplinary designer since 2006, Jakob had the honor to collaborate with clients such as Volkswagen, Daimler, Beiersdorf, Edeka, Siemens, Deutsche Telekom. His scope of work ranges from rather designy stuff for cultural institutions to full-blown corporate projects – sometimes with, sometimes without human-centered thinking.

In 2010, he published (and designed) the business bestseller “This is Service Design Thinking” together with Marc Stickdorn. The book’s successor, “This is Service Design Doing” came out in 2017, and the book team grew with Adam Lawrence and Markus Hormess from WorkPlayExperience. Jakob speaks at conferences, universities and fellow agencies on service design, start-ups, and daily agency struggle.

Jakob lives in Cologne/Germany, enjoys urban life as much as the outdoors, and is seen on his old dutch bike mostly.

Best author’s book


This is Service Design Thinking

Andy Budd