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The Lean Product Playbook
336 pages, 2015
The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail.
This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking.
Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you.
This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit.
In The Lean Product Playbook, Dan Olsen emphasizes the importance of achieving a product-market fit. He suggests that the key to a successful product is understanding what your customers need and tailoring your product to meet those needs. So, take a look at your product and ask yourself, does it solve a problem for your customers?
Olsen introduces a systematic process for achieving product-market fit, known as the Lean Product Process. This process involves identifying target customers, defining their needs, creating a value proposition, and iterating the product based on customer feedback. It's a great way to ensure your product is always evolving and improving.
The book also highlights the importance of user experience in product development. Olsen believes that a great user experience can set your product apart from the competition. So, take some time to research and understand your users' needs and preferences to create a product they'll love to use.
Olsen encourages the use of a Minimum Viable Product (MVP) in the product development process. An MVP allows you to test your product idea with real users, gather feedback, and make necessary changes before launching the final product. It's a smart way to avoid costly mistakes and ensure your product is on the right track.
In The Lean Product Playbook, you'll find that data plays a crucial role in decision making. Olsen suggests using data to validate your assumptions, measure your progress, and make informed decisions. So, don't just rely on your gut feeling, dig into the data and let it guide your product development journey.
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The Lean Product Playbook is a practical guide to building products that customers love. It combines the best of Product Management, Lean Startup, and Design Thinking.
Eric Ries - Lean Startup methodologyDan Olsen's The Lean Product Playbook is a comprehensive, must-read for any product manager, or startup founder.
Ash Maurya - Running Lean authorThe Lean Product Playbook is the missing manual for Lean Startup. It provides valuable, step-by-step guidance for those looking to build a successful product.
Laura Klein - UX ExpertThe Lean Product Playbook is a must-read for any innovator, product manager, or startup founder. It provides a clear, step-by-step guide to applying lean methodologies to product development.
Brant Cooper - Lean Entrepreneur authorThe Lean Product Playbook is a thorough, well-organized guide to applying lean principles to product development. It's a must-read for any product manager or startup founder.
Aaron Walter - Designing for Emotion author