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The Elephant in the Brain

psychology

psychology

705 books
science & nature

science & nature

1064 books
philosophy

philosophy

711 books
Takeaways
Description

Neumeier's book ZAG follows a clear whiteboard overview style and drills down into the question of how brands can be successful in an extremely cluttered marketplace. 

In an entertaining 3-hour read, you will learn: how to read customer feedback on new products and messages how to turn your brand into a line that drives synergy secrets of naming products, services, and companies the four deadly dangers faced by brand portfolio how to succeed at all three stages of the competition cycle an age of me-too products and communications.

Recommendations

6
Naval Ravikant

Naval Ravikant

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Emmett Shear

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Scott Young

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Nat Eliason

Nat Eliason

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Ali Abdaal

Ali Abdaal

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David Perell

David Perell

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The Elephant in the Brain found in libraries

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231 books

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