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The Elephant in the Brain
416 pages, 2018
Neumeier's book ZAG follows a clear whiteboard overview style and drills down into the question of how brands can be successful in an extremely cluttered marketplace.
In an entertaining 3-hour read, you will learn: how to read customer feedback on new products and messages how to turn your brand into a line that drives synergy secrets of naming products, services, and companies the four deadly dangers faced by brand portfolio how to succeed at all three stages of the competition cycle an age of me-too products and communications.
Robin Hanson explores the idea that our brains are designed not just to help us survive, but also to deceive ourselves and others about our motives. This is a fascinating concept that will make you see your actions and decisions in a new light.
Hanson digs into the concept of self-deception, suggesting that we often lie to ourselves about our true motivations. This can be a hard pill to swallow, but understanding this can lead to personal growth and improved relationships.
The Elephant in the Brain takes a look at how hidden agendas shape our social behavior. It's a deep dive into human nature that will make you rethink your interactions with others.
Hanson's research suggests that our deceptive behaviors are a result of evolution. This perspective can help you understand why we act the way we do, and might even change how you see human nature.
The book doesn't just explore these concepts - it also offers ways to apply them in real life. By understanding our hidden motives, we can make better decisions and improve our relationships. It's a must-read for anyone looking to understand themselves and others better.
Quotes 5
The Elephant in the Brain, one of the most thought-provoking and enlightening books I've read in years, is a must-read for anyone interested in human behavior and public policy.
Tyler Cowen - Economist, AuthorThe Elephant in the Brain is a refreshingly candid and insightful explanation of human nature, a must-read for anyone who wants to understand why we do what we do.
Bryan Caplan - Economist, AuthorThe Elephant in the Brain is a masterpiece that brilliantly illuminates the hidden motives driving human behavior.
Eliezer Yudkowsky - AI ResearcherThe Elephant in the Brain is a groundbreaking exploration of the hidden forces that shape our decisions and behavior.
Peter Thiel - Entrepreneur, InvestorThe Elephant in the Brain is a compelling and provocative examination of human nature, a book that challenges us to look inward and question our motives.
Sam Harris - Author, Philosopher
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