Small Giants

In Small Giants, Bo Burlingham explores the idea that not all companies need to be big to be successful. Some businesses choose to stay small, focusing on quality and community rather than growth and profits. This is a refreshing perspective in a world where bigger is often seen as better.

Burlingham emphasizes the importance of company culture. He suggests that a strong, positive culture can be a key factor in a business's success. So, take a look at your own company culture. Is it helping or hindering your success?

One of the key takeaways from Small Giants is the power of passion. The businesses Burlingham researched were all driven by passionate leaders who loved what they did. This passion trickled down to their employees and customers, creating a positive cycle of success.

Small Giants also highlights the importance of businesses being connected to their local communities. This connection can create a loyal customer base and contribute to the overall success of the business. So, check how well your business is connected to its local community.

Finally, Burlingham finds that many successful small businesses value their freedom. They choose to remain independent, even if it means turning down lucrative offers. This allows them to stay true to their values and maintain control over their business. So, consider the value of freedom in your own business decisions.