Purple Cow

In Purple Cow, Seth Godin emphasizes the importance of being remarkable. In today's crowded market, being good just isn't good enough. You need to be a 'purple cow' - something so extraordinary that people can't help but notice. So, take a look at your business or product. Is it a purple cow?

Godin introduces the concept of 'Otaku', a Japanese term for people with obsessive interests. He suggests that these are the people you should be targeting. They're the ones who will be passionate about your product and spread the word. So, find your Otaku and cater to their needs.

He argues that traditional advertising methods are no longer effective. People are bombarded with so many ads that they've learned to tune them out. Instead, Godin suggests focusing on creating a product so good that it markets itself. So, stop wasting money on ads and start investing in making your product better.

In Purple Cow, playing it safe is the riskiest move you can make. If you're not standing out, you're blending in. And in today's market, that's a recipe for failure. So, don't be afraid to take risks and be different. It might just be the best decision you ever make.

Godin stresses the importance of your first followers. These are the people who will take a chance on your product when no one else will. They're the ones who will spread the word and help your product take off. So, cherish your first followers and treat them well. They're more important than you might think.