Impossible to Ignore

288 pages, 2016

Carmen Simon

Takeaways

Description

Carmen Simon, Ph. D., reveals how to avoid the hazards of random recall and deliver just the right amount of content. No more redundant meetings, rambling e-mails, or anemic presentations. With a groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore―using the latest in brain science.

Audiences forget up to 90% of what you communicate. How can your employees and customers decide to act on your message if they only remember a tenth of it? How do you know which tenth they’ll remember? How will you stay on their minds long enough to spark the action you need? Many experts have offered techniques on how to improve your own memory, but not how to influence other people’s memory―and impact their decisions.

Drawing on the latest research in neuroscience and cognitive psychology, Carmen Simon, Ph. D., reveals how to avoid the hazards of random recall and deliver just the right amount of content. No more redundant meetings, rambling e-mails, or anemic presentations. In Impossible to Ignore, she shows you how to execute a proven three-step plan for persuasion.

The Power of Memory

In Impossible to Ignore, Carmen Simon explores the power of memory in shaping our decisions. She suggests that by understanding how people remember, we can influence their choices. So, if you're looking to make an impact, it's time to dig into the science of memory.

Creating Memorable Content

Simon emphasizes the importance of creating memorable content. She believes that to be remembered, you need to stand out. So, if you're tired of your messages being forgotten, take a look at Simon's tips on how to make your content impossible to ignore.

The Role of Emotion

Emotion plays a crucial role in memory, according to Simon. She explains that emotional experiences are more likely to be remembered than neutral ones. So, if you want to be remembered, it's time to explore how to evoke emotions in your audience.

The Importance of Repetition

Repetition is key to memory, Simon finds in her research. She suggests that repeating important information can help it stick in people's minds. So, if you're struggling to get your message across, it might be time to try repeating it.

The Science of Forgetting

Simon also looks into the science of forgetting. She explains that forgetting is a natural part of memory and can actually be beneficial. So, if you're worried about people forgetting your message, don't be. Instead, see how you can use the science of forgetting to your advantage.

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