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Hit Makers

368 pages, 2018

Takeaways
Description
No object or idea automatically becomes widely known. There are invisible dynamics at work behind certain products, ideas, and movements that make them successful. Books, movies, news stories, and other cultural phenomena don't make it without outside influences, both pure and impure. Even the greatest creations fail to catch on if they don't appeal to others in the right way. In his groundbreaking book "Hit Makers," Atlantic senior editor Derek Thompson explores the makeup of modern media and culture and why some ideas succeed while others fail.
The Power of Familiarity

In Hit Makers, Derek Thompson explores the idea that people are drawn to what feels familiar. He suggests that the key to creating a hit is to strike a balance between novelty and familiarity. So, if you're trying to create something popular, it might be worth taking a look at what's already successful and finding a way to make it your own.

The Importance of Distribution

Thompson emphasizes that having a great product isn't enough. You also need to get it in front of the right people at the right time. He digs into the role of distribution in making something a hit. So, if you've got a great idea, don't forget to plan how you're going to get it out there.

The Role of Virality

In the book, Derek Thompson researches the concept of virality. He finds that it's not just about creating something that people want to share, but also about creating something that people want to be seen sharing. So, if you're aiming for virality, think about how you can make your product or idea something that people will want to show off.

The Science of Popularity

Hit Makers isn't just about the art of creating hits, it's also about the science behind it. Thompson explores the psychology and sociology of why people like what they like. So, if you're curious about why certain things become popular, this book will give you some fascinating insights.

The Impact of Storytelling

One of the key takeaways from Hit Makers is the power of storytelling. Thompson suggests that the stories we tell about our products or ideas can be just as important as the products or ideas themselves. So, if you want to make a hit, don't just focus on what you're selling - think about the story you're telling too.

Quotes 5

Hit Makers is a fascinating deep-dive into the science of popularity. Derek Thompson brilliantly illuminates the reasons we consume, share, and obsess over certain things, while ignoring others.

Daniel H. PinkDaniel H. Pink - Bestselling Author

Hit Makers is a must-read, brilliant insight into how and why certain products or ideas become popular.

Charles DuhiggCharles Duhigg - Pulitzer Prize Winner

Derek Thompson has a gifted eye for finding and telling captivating stories about the science of popularity. Hit Makers is a delightful journey through the lands of music, movies, and even presidential politics.

Adam GrantAdam Grant - Organizational Psychologist

Hit Makers is an illuminating and beautifully written tour through fifty years of pop culture. Derek Thompson’s book is a fascinating examination of what makes a hit, from the Mona Lisa to Donald Trump.

Susan CainSusan Cain - Non-fiction Writer

Hit Makers blends storytelling and data to explain what makes a hit a hit. Derek Thompson is a gifted storyteller, able to deftly weave together cultural and economic history.

Jonah BergerJonah Berger - Marketing Professor
Daniel H. PinkCharles DuhiggAdam GrantSusan CainJonah Berger

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