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Googled
432 pages, 2010
business & management
1082 books
technology
392 books
economics & politics
987 booksJust eleven years old, Google has profoundly transformed the way we live, and work-we've all been Googled. Esteemed media writer Ken Auletta uses the story of Google's rise to explore the future of media at large.
This book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with industry legends, including Google founders Larry Page and Sergey Brin, Marc Andreessen, and media guru "Coach" Bill Campbell.
Auletta's unmatched analysis, vivid details, and rich anecdotes illuminate how the Google wave grew, how it threatens to drown media institutions, and where it's taking us next.
In 'Googled', Ken Auletta takes us back to the beginning, exploring how Google started as a simple search engine project by two Stanford students. It's fascinating to see how a small idea can grow into a global phenomenon. You'll find it inspiring, especially if you're into tech and innovation.
Auletta digs into Google's unique business model. He shows how Google revolutionized the advertising industry by using targeted ads based on user data. This takeaway will give you a new perspective on how businesses can leverage technology to create innovative revenue streams.
One of the most interesting parts of 'Googled' is when Auletta discusses the impact of Google on traditional media. He explores how Google's rise has disrupted industries like newspapers and television. If you're interested in media and technology, you'll want to check this out.
Auletta also takes a look at Google's corporate culture. He shows how Google's focus on innovation and employee freedom has contributed to its success. This takeaway will make you rethink how a positive work environment can drive a company's growth.
In the final part of 'Googled', Auletta speculates on the future of Google. He discusses the challenges and opportunities that Google might face in the coming years. If you're curious about the future of tech, you'll find this part of the book particularly intriguing.
