Googled

432 pages, 2010

Ken Auletta

Takeaways

Description

Just eleven years old, Google has profoundly transformed the way we live, and work-we've all been Googled. Esteemed media writer Ken Auletta uses the story of Google's rise to explore the future of media at large.

This book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with industry legends, including Google founders Larry Page and Sergey Brin, Marc Andreessen, and media guru "Coach" Bill Campbell.

Auletta's unmatched analysis, vivid details, and rich anecdotes illuminate how the Google wave grew, how it threatens to drown media institutions, and where it's taking us next.

The Birth of Google

In 'Googled', Ken Auletta takes us back to the beginning, exploring how Google started as a simple search engine project by two Stanford students. It's fascinating to see how a small idea can grow into a global phenomenon. You'll find it inspiring, especially if you're into tech and innovation.

Google's Business Model

Auletta digs into Google's unique business model. He shows how Google revolutionized the advertising industry by using targeted ads based on user data. This takeaway will give you a new perspective on how businesses can leverage technology to create innovative revenue streams.

Google's Impact on Traditional Media

One of the most interesting parts of 'Googled' is when Auletta discusses the impact of Google on traditional media. He explores how Google's rise has disrupted industries like newspapers and television. If you're interested in media and technology, you'll want to check this out.

Google's Corporate Culture

Auletta also takes a look at Google's corporate culture. He shows how Google's focus on innovation and employee freedom has contributed to its success. This takeaway will make you rethink how a positive work environment can drive a company's growth.

The Future of Google

In the final part of 'Googled', Auletta speculates on the future of Google. He discusses the challenges and opportunities that Google might face in the coming years. If you're curious about the future of tech, you'll find this part of the book particularly intriguing.

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Quotes 5

Auletta's book is an indispensable guide to the digital age; it's an essential read for anyone who wants to understand the future of the Internet.

Walter Isaacson - Biographer, Journalist

Googled is not just a story about a company; it's the embodiment of the digital revolution. Auletta has written an amazing piece that is both enlightening and inspiring.

Arianna Huffington - Author, Businesswoman

Auletta's Googled is a compelling exploration of the company that has changed the world. It's a must-read for anyone interested in technology and business.

Malcolm Gladwell - Journalist, Speaker

Googled is a fascinating read about the company that has become a verb. It's a deep dive into the birth and evolution of Google, and it's brilliantly written.