Good Strategy Bad Strategy
336 pages, 2011
business & management1082 books
The book clears out the mumbo jumbo and muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world.
Richard Rumelt proves that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy. ”
He debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy. ” A good strategy is a specific and coherent response to—and approach for overcoming—the obstacles to progress.