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Gamification by Design
182 pages, 2011
design
194 books
business & management
1082 booksThis book teaches you the design methods and code examples you need to create a captivating customer experience on your website or mobile app. Gamification by Design takes you through the process of implementing game mechanics into a consumer-facing website or mobile app.
Learn how to integrate core game concepts and patterns into any site, including social networking, media sharing, e-commerce, event marketing, and online education. Whether you're an executive, designer, developer, product specialist, or entrepreneur, this book will teach you to build customer loyalty using exciting game elements that make your site more sticky and viral.
In Gamification by Design, Gabe Zichermann explains that gamification is not just about adding points or badges to an existing process. It's about integrating game mechanics into non-game contexts to motivate participation, engagement, and loyalty.
Zichermann emphasizes that fun is a powerful motivator. When people are having fun, they're more likely to engage, participate, and stick around. So, if you want to boost engagement, whether it's in your business, your app, or your website, you need to find ways to make it fun.
One of the key takeaways from Gamification by Design is the importance of feedback. In games, players get immediate feedback on their actions, which motivates them to keep playing. Zichermann suggests that we can apply the same principle in other areas to motivate people to take action.
Rewards play a crucial role in gamification. But as Zichermann points out, it's not just about giving out rewards. It's about giving out the right rewards. The best rewards are those that are meaningful to the user, and that encourage them to keep engaging with your product or service.
Finally, Gamification by Design encourages us to explore the potential of gamification. It's not just a trend or a buzzword. It's a powerful tool that can be used to motivate people, drive engagement, and create more enjoyable experiences. So why not take a look at how you can use gamification in your own work?
Quotes 5
Gamification by Design is a must-read for anyone looking to gamify their life or business. It's a game-changer.
Jane McGonigal - Game DesignerZichermann's book is a powerful tool for anyone seeking to drive engagement.
Seth Godin - Marketing GuruGamification by Design is a comprehensive guide to understanding the principles of gamification.
Yu-kai Chou - Gamification PioneerZichermann's book is a masterclass in understanding and applying gamification principles.
Amy Jo Kim - Game DesignerGamification by Design is a must-have resource for anyone interested in the intersection of game design and business.
Jesse Schell - Game Developer