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Gamification by Design

182 pages, 2011



194 books
business & management

business & management

1082 books

This book teaches you the design methods and code examples you need to create a captivating customer experience on your website or mobile app. Gamification by Design takes you through the process of implementing game mechanics into a consumer-facing website or mobile app. 

Learn how to integrate core game concepts and patterns into any site, including social networking, media sharing, e-commerce, event marketing, and online education. Whether you're an executive, designer, developer, product specialist, or entrepreneur, this book will teach you to build customer loyalty using exciting game elements that make your site more sticky and viral.

Understanding Gamification

In Gamification by Design, Gabe Zichermann explains that gamification is not just about adding points or badges to an existing process. It's about integrating game mechanics into non-game contexts to motivate participation, engagement, and loyalty.

The Power of Fun

Zichermann emphasizes that fun is a powerful motivator. When people are having fun, they're more likely to engage, participate, and stick around. So, if you want to boost engagement, whether it's in your business, your app, or your website, you need to find ways to make it fun.

The Importance of Feedback

One of the key takeaways from Gamification by Design is the importance of feedback. In games, players get immediate feedback on their actions, which motivates them to keep playing. Zichermann suggests that we can apply the same principle in other areas to motivate people to take action.

The Role of Rewards

Rewards play a crucial role in gamification. But as Zichermann points out, it's not just about giving out rewards. It's about giving out the right rewards. The best rewards are those that are meaningful to the user, and that encourage them to keep engaging with your product or service.

The Potential of Gamification

Finally, Gamification by Design encourages us to explore the potential of gamification. It's not just a trend or a buzzword. It's a powerful tool that can be used to motivate people, drive engagement, and create more enjoyable experiences. So why not take a look at how you can use gamification in your own work?

Quotes 5

Gamification by Design is a must-read for anyone looking to gamify their life or business. It's a game-changer.

Jane McGonigalJane McGonigal - Game Designer

Zichermann's book is a powerful tool for anyone seeking to drive engagement.

Seth GodinSeth Godin - Marketing Guru

Gamification by Design is a comprehensive guide to understanding the principles of gamification.

Yu-kai ChouYu-kai Chou - Gamification Pioneer

Zichermann's book is a masterclass in understanding and applying gamification principles.

Amy Jo KimAmy Jo Kim - Game Designer

Gamification by Design is a must-have resource for anyone interested in the intersection of game design and business.

Jesse SchellJesse Schell - Game Developer
Jane McGonigalSeth GodinYu-kai ChouAmy Jo KimJesse Schell


authorNir Eyal

Nir Eyal


Gamification by Design found in libraries

53 books

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