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272 pages, 2014



909 books
business & management

business & management

1082 books


705 books

Entrepreneurs succeed when they say “no” to the wrong projects, leaving them time, energy, and focus to devote to doing what really matters. Greg McKeown’s Essentialism emphasizes that if you want to do the right things, you have to stop doing the wrong things.  

To help you achieve your goals and live a more focused life, McKeown gives readers permission to stop trying to do everything and encourages them to only pursue their most critical objectives while letting go of lesser tasks, which he calls “the disciplined pursuit of less. ”

The Power of Less

In Essentialism, Greg McKeown explores the concept of doing less but better. He encourages us to focus on what's truly important and eliminate everything else. This way, we can make the highest possible contribution towards the things that really matter.

The Discipline of Saying No

McKeown emphasizes the importance of saying 'no' to things that are not essential. It's not about being busy, it's about being productive. So, next time you're overwhelmed with tasks, take a look at what's really important and say 'no' to the rest.

The Essentialist Mindset

Essentialism is not just a strategy, but a mindset. It's about constantly asking yourself what is truly necessary and having the courage to remove the rest. Check out Essentialism to find out how you can adopt this mindset.

The Joy of Missing Out

In the book, McKeown introduces us to the concept of 'The Joy of Missing Out'. Instead of trying to fit everything in, he encourages us to find joy in missing out on the non-essentials. This way, we can focus on what truly brings us joy and fulfillment.

The Importance of Rest

McKeown also highlights the importance of rest. He argues that we are more productive when we are well-rested. So, don't forget to take time for yourself and recharge. Essentialism will show you how to do this effectively.

Quotes 5

Essentialism is a powerful antidote to the current craziness that plagues our organizations, and our lives. Read Greg McKeown’s words slowly, stop and think about how to apply them to your life – you will do less, but better.

Jack DorseyJack Dorsey - Twitter, Square CEO

Essentialism holds the keys to solving one of the great puzzles of life: how can we do less but accomplish more? A timely, essential read for anyone who feels overcommitted, overloaded, or overworked—in other words, everyone.

Reid HoffmanReid Hoffman - LinkedIn Co-Founder

In Essentialism, Greg McKeown makes a compelling case for achieving more by doing less. He reminds us that clarity of focus and the ability to say ‘no’ are both critical and undervalued in business today.

Arianna HuffingtonArianna Huffington - HuffPost Co-Founder

Essentialism is not about how to get more things done; it’s about how to get the right things done. It doesn’t mean just doing less for the sake of less either. It is about making the wisest possible investment of your time and energy in order to operate at our highest point of contribution by doing only what is essential.

Tim FerrissTim Ferriss - Author, Entrepreneur

Greg McKeown’s excellent new book is a much-needed antidote to the stress, burn-out and compulsion to “do everything,” that infects us all. It is an Essential read for anyone who wants to regain control of their health, well-being, and happiness.

Susan CainSusan Cain - Author, Speaker
Jack DorseyReid HoffmanArianna HuffingtonTim FerrissSusan Cain


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