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Designing with the Mind in Mind

250 pages, 2014

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Description

Those who practice client-side user interface design are often trained in cognitive psychology. In Designing with the Mind in Mind , Jeff Johnson, author of the best-selling GUI Bloopers , provides designers with just enough background in perceptual and cognitive psychology that UI design guidelines make intuitive sense rather than being just a list of rules to follow. 

The first practical, all-in-one source for practitioners on user interface design rules and why, when, and how to apply them. It provides just enough background into the reasoning behind interface design rules so that practitioners can make informed decisions in every project.

Understanding Human Perception

Jeff Johnson explains that to design effectively, you need to understand how humans perceive and interpret visuals. He suggests that designers should research and explore the basics of human perception to create more intuitive and user-friendly designs.

Importance of Cognitive Load

The book emphasizes the importance of considering cognitive load in design. Johnson explains that if a design is too complex, it can overwhelm the user's cognitive capacity, leading to frustration and abandonment. So, always check your designs for unnecessary complexity.

Designing for Everyone

Johnson encourages designers to consider the wide range of human abilities and limitations. He suggests that designs should be accessible and usable by as many people as possible. So, take a look at your designs from different perspectives to ensure they are inclusive.

The Power of Familiarity

Designing with the Mind in Mind highlights the power of familiarity in design. Johnson explains that people are more comfortable with designs that resemble things they already know. So, try to incorporate familiar elements into your designs to make them more user-friendly.

The Role of Attention in Design

The book explores the role of attention in design. Johnson explains that designers should consider how users' attention will be drawn to different parts of the design. He suggests that effective designs guide the user's attention to the most important elements.

Quotes 5

Jeff Johnson's book is a comprehensive guide to understanding the psychology of interface design. It's a must-read for anyone in the field.

Don NormanDon Norman - Cognitive Science

Johnson's book is a masterclass in understanding the human mind and how it interacts with design. It's a crucial resource for designers.

Jakob NielsenJakob Nielsen - Usability Engineering

Designing with the Mind in Mind is a game-changer. Johnson's insights into the human mind and its relationship with design are unparalleled.

Alan CooperAlan Cooper - Father of Visual Basic

Jeff Johnson's book is a revelation. It's a deep dive into the psychology of design that every designer should read.

Steve KrugSteve Krug - Usability Consultant

Johnson's book is a treasure trove of insights into the human mind and its relationship with design. It's a must-have for any designer.

Jesse James GarrettJesse James Garrett - UX Designer
Don NormanJakob NielsenAlan CooperSteve KrugJesse James Garrett

Recommendations

1
authorNir Eyal, educator and technology and author, Recommending BestBooks

Nir Eyal

educatortechnologyauthor

Designing with the Mind in Mind found in libraries

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157 books

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