Blink: The Power of Thinking Without Thinking
296 pages, 2007
business & management1082 books
science & nature1064 books
In his bestselling bestseller The Tipping Point, Malcolm Gladwell revolutionized the way we understand the world around us. Now, in Blink, he turns his attention to understanding the world within.
Blink is a book about how our brains think without thinking—about the choices that seem to be made in an instant—that actually aren't as simple as they seem. Why are some people brilliant decision-makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error?
How do our brains really work in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?
In Blink, we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple.