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Blink: The Power of Thinking Without Thinking

296 pages, 2007

business & management

business & management

1082 books
science & nature

science & nature

1064 books


705 books

In his bestselling bestseller The Tipping Point, Malcolm Gladwell revolutionized the way we understand the world around us. Now, in Blink, he turns his attention to understanding the world within.

Blink is a book about how our brains think without thinking—about the choices that seem to be made in an instant—that actually aren't as simple as they seem. Why are some people brilliant decision-makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error?

How do our brains really work in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?

In Blink, we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple.

Trust Your Gut

In Blink, Malcolm Gladwell encourages us to trust our gut instincts. He argues that our first impressions and snap judgments can often be more accurate than careful, conscious thought. So, next time you're making a decision, don't be afraid to listen to your gut.

The Power of Thin-Slicing

Gladwell introduces the concept of 'thin-slicing', which is the ability to find patterns and make decisions based on very narrow 'slices' of experience. It's about making quick judgments that can be surprisingly accurate. So, take a look at how you can apply thin-slicing in your daily life.

Beware of Overthinking

Sometimes, thinking too much can lead to worse decisions. Gladwell shows that over-analysis can cloud our judgment and lead to poor choices. So, next time you find yourself overthinking, remember to step back and trust your instincts.

The Impact of Bias

Blink also explores how unconscious biases can influence our snap judgments. These biases can be harmful and lead to unfair decisions. It's a reminder to check our biases and strive for fairness in our quick decisions.

The Importance of Training and Experience

While Blink celebrates the power of instinct, it also emphasizes the importance of training and experience. Gladwell shows that experts often make better snap judgments because of their extensive experience. So, keep learning and gaining experience in your field.

Quotes 5

Blink is a fascinating exploration of rapid cognition, the kind of thinking that happens in a blink of an eye. It's a book that really makes you think about thinking.

Bill GatesBill Gates - Microsoft Co-founder

Blink is a book that enlightens us about the power of 'thin-slicing', the ability to gauge what is important from a very narrow period of experience. It's a must-read.

Tim FerrissTim Ferriss - Entrepreneur, Author

Blink is a book that challenges our default thinking about decisions. It shows us that our first impressions can be surprisingly good and accurate.

Daniel PinkDaniel Pink - Bestselling Author

Blink is a compelling dive into the unconscious mind. It's a book that will change the way you think about thinking.

Adam GrantAdam Grant - Organizational Psychologist

Blink is a book that will make you understand the power of intuition and gut feeling. It's a book that will change your perspective on decision making.

Seth GodinSeth Godin - Marketing Guru
Bill GatesTim FerrissDaniel PinkAdam GrantSeth Godin


Ev Williams

Ev Williams

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Mike Shinoda

Mike Shinoda

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Packy McCormick

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