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Behind the Cloud
304 pages, 2009
Behind the Cloud is a book by Marc Benioff, CEO of salesforce.com, that tells the story of how he and his team grew the company from a start-up in an apartment into the world's fastest-growing software company in less than a decade.
His story is essential to business leaders and entrepreneurs who want to stand out, innovate better, and grow faster in any economic climate.
In 'Behind the Cloud', Marc Benioff shares how he revolutionized the tech industry with his 'No Software' vision. He believed that traditional software was too complex and costly. Instead, he introduced cloud computing, which allows users to access software over the internet. This concept changed the way businesses operate, making it easier and more cost-effective.
Benioff emphasizes the importance of innovation in business. He didn't just follow the crowd, he dared to think differently and it paid off. If you're looking to make a real impact in your industry, take a leaf out of his book and don't be afraid to challenge the status quo.
One of the key takeaways from 'Behind the Cloud' is the importance of giving back. Benioff introduced the 1-1-1 model at Salesforce, where the company donates 1% of its equity, 1% of its employee's time, and 1% of its products to charitable causes. This shows that businesses can be successful and socially responsible at the same time.
Benioff stresses the importance of customer success. He believes that if your customers are successful, your business will be too. This is why he made customer satisfaction a key metric at Salesforce. So, if you want your business to thrive, make sure your customers are happy.
In 'Behind the Cloud', you'll see how Benioff built a strong company culture at Salesforce. He believes that a positive and inclusive culture is crucial for a company's success. So, if you're looking to build a successful business, don't overlook the importance of a strong company culture.
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Behind the Cloud is a compelling insider's look at how Salesforce.com went from a start-up in a rented apartment to the world's fastest growing software company. This is an inspirational playbook for leaders who want to win.
Eric Schmidt - Google CEOBehind the Cloud is a must-read for anyone interested in innovation, entrepreneurship, or the cutting-edge of business strategy.
Michael Dell - Dell FounderBehind the Cloud is a fascinating exploration of the development of a brilliant business model by one of the technology industry's most innovative entrepreneurs.
Tom Peters - Management GuruBehind the Cloud is a powerful and inspiring story of technological innovation through tenacious and visionary leadership.
Jim Collins - Leadership AuthorBehind the Cloud provides an insightful look into the design and execution of Salesforce.com's innovative business model. It's a playbook for any business striving to be revolutionary.
Tony Robbins - Motivational Speaker
