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100 Things Every Designer Needs to Know About People

242 pages, 2011



194 books


705 books
business & management

business & management

1082 books

‍100 Things Every Designer Needs to Know About People is a valuable design-psychology hybrid book for UX designers (and those aspiring to become one) that teaches you how to be more effective at guiding user responses.  

Tackling some central UX design thinking questions such as what grabs and holds attention on a page or screen? and how do you motivate people to continue on to the next step? Susan Weinschenk guides you through practical steps to increase the effectiveness, conversion rates, and usability of your UX design.  

Like many good UX books, 100 Things Every Designer Needs to Know About People is not written to be read continuously. Instead, it will prove far more valuable over time as you reference it and build on your foundational knowledge of design thinking and UX design knowledge.

Understanding Human Psychology

Susan Weinschenk explores the importance of understanding human psychology for effective design. She emphasizes that knowing how people perceive, think, and behave can significantly improve your design's impact and effectiveness.

The Power of Stories

Weinschenk suggests that stories are a powerful tool in design. People are naturally drawn to narratives, so incorporating storytelling into your design can engage users on a deeper level. It's worth taking the time to look into this aspect.

Importance of Visual Hierarchy

The book highlights the importance of visual hierarchy in design. Weinschenk explains that people naturally scan information in a certain order, so arranging elements in a way that guides the user's eye can make your design more intuitive and user-friendly.

Emotion in Design

Weinschenk digs into the role of emotion in design. She explains that designs that evoke positive emotions can enhance user experience and engagement. So, it's crucial to consider the emotional impact of your design.

The Role of Memory

The book also explores the role of memory in design. Weinschenk points out that people are more likely to remember information that is relevant and meaningful to them. Therefore, creating designs that resonate with users can help ensure they remember your message.

Quotes 5

Weinschenk's book is a goldmine of knowledge for designers. It's a must-read.

Don NormanDon Norman - Cognitive Science

100 Things... is a practical guide that every designer should have on their desk.

Jakob NielsenJakob Nielsen - Usability Engineering

Weinschenk's book is a treasure trove of design wisdom. It's a must-have resource.

Jared SpoolJared Spool - User Experience

100 Things... is a book that every designer should read. It's packed with invaluable insights.

Alan CooperAlan Cooper - Software Design

Weinschenk's book is a must-read for any designer who wants to create user-friendly designs.

Steve KrugSteve Krug - Usability Consultant
Don NormanJakob NielsenJared SpoolAlan CooperSteve Krug


authorNir Eyal

Nir Eyal

Jan Losert

Jan Losert

Johnnie Gomez

Johnnie Gomez


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