Reid Hoffman is a venture capitalist and entrepreneur. He co-founded LinkedIn, a business-oriented social networking service, and was an executive at PayPal, an online payment company. Hoffman is also a partner at Greylock Partners, a venture capital firm. In addition, he is a board member or advisor to several technology companies and is the host of the podcast "Masters of Scale."
Reid Hoffman is also an author; he has written two books, The Startup of You: Adapt to the Future, Invest in Yourself, and Transform Your Career and Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies. In "The Startup of You," Hoffman writes about how to create a career and life adaptable to change and position oneself to take advantage of new opportunities.
In "Blitzscaling," Hoffman shares his experiences as an entrepreneur and venture capitalist and provides insights on how to scale a business quickly while maintaining a solid company culture and sustainable growth. Both books have been well-received by critics and praised for giving practical advice for entrepreneurs and career-minded individuals.
Reid Hoffman co-founded LinkedIn in 2002 and served as its Executive Chairman until Microsoft acquired the company in 2016. Under Hoffman's leadership, LinkedIn became one of the most popular social media platforms for professionals, with over 700 million members as of 2021.
He was also instrumental in the company's initial public offering (IPO) in 2011 and its growth and expansion in the following years. He has also been recognized for his role in developing LinkedIn as a pioneer in social networking for professionals and for his contributions to the technology industry as an entrepreneur and venture capitalist.

Reid

Tim Ferriss is an American author, entrepreneur, and public speaker. He is best known for his bestselling book, The 4-Hour Workweek, and for his podcast, The Tim Ferriss Show. Ferriss has been featured in the Time 100 Most Influential People list and has been recognized as one of Fast Company's "Most Innovative Business People."
Ferriss was born in East Hampton, New York, in 1977. He attended St. Paul's School in Concord, New Hampshire, and graduated from Princeton University with a degree in East Asian Studies in 2000. After college, he worked in sales and marketing for a data storage company before starting his own business, BrainQUICKEN, which he eventually sold.
In 2007, Ferriss wrote The 4-Hour Workweek, which became an international bestseller. The book proposed a new way of working that focused on efficiency and productivity and encouraged readers to pursue their dreams and passions. The book was credited with launching the "lifestyle design" movement and has been translated into 35 languages.
In 2010, Ferriss launched his podcast, The Tim Ferriss Show, which is now one of the most popular podcasts in the world. He interviews high-profile guests from various fields, including business, sports, and entertainment. Ferriss has also written several other books, including The 4-Hour Body, The 4-Hour Chef, Tools of Titans, and Tribe of Mentors.
Ferriss has been an active investor, advisor, and board member for a number of companies, including Uber, Evernote, Shopify, and Duolingo. He is a founding member of the Silicon Valley investment firm K9 Ventures and is also a venture partner at the venture capital firm Collaborative Fund.
Ferriss is active in the philanthropic community and has been involved with a number of charities, including DonorsChoose.org, The International Rescue Committee, and the Michael J. Fox Foundation. He is also a member of the Clinton Global Initiative.

Adam Grant is an American psychologist and author widely known for his work on the science of giving, creativity, and organizational psychology. He is the top-rated professor at the Wharton School of the University of Pennsylvania and a former professor at the University of Michigan. His first book, Give and Take: A Revolutionary Approach to Success, was a New York Times bestseller.
Grant is a leading authority on the science of giving, creativity, and organizational psychology. He has written or co-written six books, including Originals: How Non-Conformists Move the World and Option B: Facing Adversity, Building Resilience, and Finding Joy. He has also written for The New York Times, The Atlantic Monthly, Harvard Business Review, and other publications.
Grant's research focuses on how giving, taking, and exchanging advice affects an individual’s success. He has studied how to maximize the benefits of giving, how to encourage more successful collaborations, and how to foster an environment of innovation and creativity. He has also explored how to assess and develop leadership potential within organizations and how to build workplace cultures where employees are empowered to do their best work.
Grant has received numerous awards and honors, including being named one of the world's 40 most influential management thinkers by Thinkers50 in 2015, one of the world's 50 most influential management thinkers by Thinkers50 in 2018, and one of the world's most influential management gurus by The Observer in 2018. He is a recipient of the Carnegie Medal for Excellence in Mentoring and was named the Most Influential Thinker of the Decade by Poets &amp; Quants in 2020.
In addition to his academic and writing career, Grant is a frequent speaker for organizations, universities, and conferences around the world. He has presented to audiences of thousands at TEDx events, and he has been featured on television and radio programs such as The Oprah Winfrey Show, 60 Minutes, and NPR’s Fresh Air. He has also served as a visiting professor at Stanford, Cornell, and INSEAD, and he is currently a visiting professor at the London School of Economics.

Adam

Stephen Dubner is a New York Times bestselling author, journalist, and radio and TV personality. He is best known for co-authoring the Freakonomics book franchise, which has sold over 5 million copies worldwide. Dubner has also written for the New York Times Magazine, The New Yorker, and National Geographic and created the popular Freakonomics Radio podcast.
Born in a small town in upstate New York, Dubner graduated from Appalachian State University in Boone, North Carolina. After college, he moved to New York City and worked as a writer and editor at various magazines, including Esquire, Money, and The New York Times Magazine. During his time at the Times Magazine, Dubner met University of Chicago economist Steven Levitt, and the two began their partnership.
In 2005, Dubner and Levitt wrote the popular book Freakonomics: A Rogue Economist Explores the Hidden Side of Everything, which became a runaway success. The book has been translated into 35 languages and spent over two years on the New York Times bestseller list.
In 2008, Dubner and Levitt followed up Freakonomics with SuperFreakonomics. This book, like its predecessor, was a commercial success and was translated into 22 languages. The duo has since released four more books in the Freakonomics franchise, including Think Like a Freak and When to Rob a Bank.
In 2010, Dubner and Levitt launched Freakonomics Radio, a weekly podcast. The podcast has been downloaded over 55 million times, won numerous awards, and is broadcast in over 100 countries. Dubner also hosts the podcast, interviewing guests from various fields and exploring the world through an economic lens.
Dubner has also received numerous awards and honors, including being named one of the 100 Most Creative People in Business by Fast Company. He has also been a featured speaker at conferences, summits, and universities around the world.
Dubner continues to write and speak about economics, data, and human behavior. He lives in New York with his wife and two children.

Stephen

Antonio García Martínez is an entrepreneur, investor, writer, and tech industry veteran. He has had a long and varied career, beginning in the early days of the dot-com boom and continuing today. Early in his career, Antonio worked in a variety of roles at companies such as Apple, Microsoft, and Goldman Sachs.
At Apple, Antonio held a variety of positions, including working on the retail side of the business, developing software, and helping to launch the Apple Store. At Microsoft, Antonio was involved in the development of a number of products, including Windows 95 and Windows 98. After leaving Microsoft, Antonio founded Adify, a venture-backed ad network that WPP eventually acquired.
More recently, Antonio has become an investor, author, and thought leader in the technology and venture capital industries. He has invested in a variety of startups, including Twitter, Uber, and Stripe. He is also the author of the book Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley, which chronicles his experiences in the tech industry.
In addition to his work as an investor and author, Antonio is a sought-after speaker and thought leader. He has appeared on the TED stage, as well as at conferences including SXSW, DLD, and TechCrunch Disrupt. Antonio is often called upon to provide his expertise and insight into the tech industry, as well as his views on the current state of venture capital and startups.
Overall, Antonio García Martínez is an accomplished entrepreneur, investor, author, and thought leader. His wealth of experience and knowledge from working in and around the tech industry, combined with his excellent communication skills, make him a highly sought-after individual in the industry.

Antonio García

Jake Knapp is an inventor, designer, and author. He is most well-known for inventing the Design Sprint, a five-day process for solving problems and creating new products, services, and strategies. He is also a New York Times bestselling author, having written two books, Sprint and Make Time.&nbsp;
As a design thinker, Jake has worked with some of the world’s leading companies, such as Slack, LEGO, IDEO, and NASA. He has coached on design strategy and time management, helping these companies take their products and services from ideas to reality.
An advocate of the design-thinking approach, Jake has been a keynote speaker at conferences and workshops around the world. He has been featured in The New York Times, The Wall Street Journal, The Guardian, Wired, and Forbes and has been invited to TEDx and Google's Zeitgeist conferences to discuss his methodologies.
Jake is currently a Design Partner at Google Ventures, where he helps companies use design sprints to create innovative products and services. He also serves as a lecturer at Stanford University's Hasso Plattner Institute of Design, where he teaches Design Thinking and Design Sprints.
Jake has a passion for creating and innovating, and his approach to design has helped countless companies realize their potential. He is a firm believer that with the right combination of processes, people, and tools, any problem can be solved.

Jake

Jocko Willink is an American retired Navy Seal officer, author, podcaster, and public speaker. He is best known for his involvement in the Battle of Ramadi, his success in the Navy SEALs, and his leadership philosophy, which is based on discipline, hard work, and respect for others.
Willink was born in Easton, Pennsylvania, on September 8, 1971. He joined the Navy in 1990 and, after graduating from Basic Underwater Demolition/SEAL (BUD/S) training, was assigned to SEAL Team 3. During his service in the Navy, Willink completed multiple deployments to Iraq and Afghanistan and was eventually assigned to Task Unit Bruiser, the most decorated special operations unit of the Iraq War. During the Battle of Ramadi, Willink and his team helped to clear the city of insurgent forces, and their exemplary performance earned them the Navy Cross.
Willink retired from the Navy in 2010 and soon after began to share his leadership philosophy. He has authored several books, including Extreme Ownership, Leadership Strategy and Tactics, and Way of the Warrior Kid, as well as co-hosting the popular podcast Jocko Podcast.
Willink is also a respected public speaker, giving talks all over the world on topics such as leadership, discipline, and team building. He is a sought-after keynote speaker for both corporate and military events.
Willink is an advocate for physical and mental fitness, often speaking about the importance of proper nutrition and exercise. He also encourages people to push themselves and strive to become the best versions of themselves.
Willink is a highly respected figure in the military and business worlds, and his words have been an inspiration to many. His leadership philosophy is one that emphasizes discipline, hard work, and respect for others, and these values are ones that have served him well throughout his career.

Jocko

James Clear is a writer, entrepreneur, and thought leader in the field of habit formation. He is the author of the international bestseller Atomic Habits, which has sold over 2 million copies and has been translated into over 30 languages.
Clear is a frequent contributor to high-profile publications such as The New York Times, Time Magazine, and Entrepreneur Magazine. He is also a popular speaker and has given talks at TEDx, Google, and the United Nations.
Clear's work focuses on the science and psychology of habit formation and how it can be used to build positive behaviors. He has a special emphasis on "small wins" and how they can add up to major changes in our lives. He emphasizes that small changes can lead to big results and that we should focus on creating the right habits.
Clear's research is based on a combination of scientific studies, interviews with leading experts, and personal experience. He has a degree in finance and entrepreneurship from the University of Michigan and a master's degree in psychology from the University of California, Santa Barbara. He has been featured in The New York Times, The Wall Street Journal, and The Guardian. He was also named one of the world’s top 100 most influential people in health and fitness by Greatist.
In addition to writing, Clear is an advocate for the power of habits and is the founder of the Habits Academy. This website provides free resources for people interested in forming better habits. He also runs an online course and a membership program for those looking to take their habit-building to the next level.
Clear's work has been praised by people from a wide range of backgrounds and industries, from CEOs to athletes to celebrities. He is also a two-time recipient of the James Beard Foundation Award.

James

Tim Sullivan made his first short film before graduating from Cambridge University. His ambition to become a screenwriter was formed not so much by this experience but as an attempt to foil his father’s determination to turn him into a lawyer. Within weeks of leaving university armed with a law degree, Tim had met the filmmaker Derek Jarman.&nbsp;
He persuaded him to commission an original screenplay from him entitled “BOB UPADOWN,” and so a career was born. A few months later, he joined Granada Television as a researcher. Here he was commissioned to write the first of many television scripts for the company. Two sitcoms are entitled THE TRAIN NOW LEAVING and THE GREASY SPOON, followed by the crime dramas MYSTERIOUS WAYS and MAIGRET.
While at Granada, he was selected for the prestigious Directors’ Training scheme when he was only 26. Previous incumbents had included Mike Newell, Roland Joffe, Michael Apted, and, more recently, Julian Farino. Among other credits, he directed CORONATION STREET, MADE IN HEAVEN, THATCHER THE FINAL DAYS, and THE CASEBOOK OF SHERLOCK HOLMES with Jeremy Brett.
During this time, he also co-wrote the screenplays for the movies A HANDFUL OF DUST, starring Kristen Scott Thomas, Judi Dench, and Alec Guinness, and WHERE ANGELS FEAR TO TREAD, starring Helen Mirren and Helena Bonham Carter, both with producer the legendary TV producer Derek Granger (BRIDESHEAD REVISITED). Upon leaving the bosom of Granada and venturing into the wild wide world of freelance filmmakers, he wrote and directed the movie JACK AND SARAH starring Richard E Grant, Samantha Mathis, Ian McKellen, Judi Dench, and Eileen Atkins.
This led to a commission from New Line Pictures to write the screenplay WALKING PAPERS based on the Jay Cronley novel of the same name. This screenplay came to the attention of execs at Universal and Imagine, who then asked Tim to do a page-one rewrite of a western for Ron Howard entitled THE PRETENDERS. Tim enjoyed working with Ron for over a year on this. He then wrote an original screenplay, PERSONAL SHOPPING, which Paramount promptly snapped up for producer Scott Rudin.
He spent four months working for and with Jeffrey Katzenberg at Dreamworks animation as a production writer on the movie FLUSHED AWAY. Impressed by his work, Katzenberg commissioned him to write a script for SHREK 4, which wasn’t used as a different storyline was decided upon as a director came on board. During this time, he was actively involved in British television, directing the last ever ninety-minute episode of the BAFTA award-winning series COLD FEET. As well as a TV movie for ITV called CATWALK DOGS, written by Simon Nye.
He was commissioned by the BBC to write a pilot for a TV series he invented called BACKSTORY, as well as another pilot for the ITV network entitled OFFSPRING. He also wrote HIS MASTER’S VOICE for the BBC as a radio play starring Rob Brydon broadcast in 2015.

James Michael Surowiecki is an American journalist. He was a staff writer at The New Yorker, where he wrote a regular column on business and finance called "The Financial Page." Surowiecki was born in Meriden, Connecticut, and spent several childhood years in Mayagüez, Puerto Rico, where he received a junior high-school education from the Southwestern Educational Society (SESO).&nbsp;
He is a 1984 graduate of Choate Rosemary Hall and a 1988 alumnus of the University of North Carolina at Chapel Hill, where he was a Morehead Scholar. Surowiecki pursued Ph.D. studies in American history on a Mellon Fellowship[citation needed] at Yale University from 1988 to 1995 but did not complete his studies and did not receive a doctoral degree. In 1995, he founded the now-defunct e-magazine Rogue and began a career in journalism.&nbsp;
He lives in New Haven, Connecticut, and is married to Slate culture editor Meghan O'Rourke. Surowiecki's writing has appeared in a wide range of publications, including The New York Times, the Wall Street Journal, The Motley Fool, Foreign Affairs, Artforum, Wired, MIT Technology Review, and Slate. Before joining The New Yorker, he wrote “The Bottom Line” column for New York magazine and was a contributing editor at Fortune.
He got his start on the Internet when he was hired from graduate school by Motley Fool co-founder David Gardner to be Fool's editor-in-chief of its culture site on America Online, entitled "Rogue" (1995–1996). As The Motley Fool closed that site down and focused on finance, Surowiecki made the switch over to become a finance writer, which he did over the succeeding three years, including being assigned to write Fool's column on Slate from 1997 to 2000.
In 2002, Surowiecki edited an anthology, Best Business Crime Writing of the Year, a collection of articles from different business news sources that chronicle the fall from grace of various CEOs. In 2004, he published The Wisdom of Crowds, in which he argued that in some circumstances, large groups exhibit more intelligence than smaller, more elite groups and that collective intelligence shapes business, economies, societies, and nations.&nbsp;
In an article in the Huffington Post in November 2013, Internet entrepreneur and researcher Neil Seeman drew on social media trends over the time since the publication of The Wisdom of Crowds to observe that Mr. Surowiecki wrote his observations about collective intelligence "prior to the proliferation of Facebook and Twitter and 'social filtering'; today, online, we increasingly do not reach any wisdom of any independently-minded crowds. We speak to our friends."

Seth Godin is an American entrepreneur, author, speaker, and thought leader. He is best known for his work in marketing, and he has written 18 international bestsellers, including Tribes, Permission Marketing, Purple Cow, and The Dip. He is the founder of several companies, and he currently serves as the founder and CEO of The Domino Project and Squidoo.
Godin has been a leader in the marketing industry for more than 20 years, and he has become one of the most influential and respected voices in the industry. His books have been translated into 35 languages, and his blog is one of the most popular in the world. He has also been featured in many prestigious publications, including The New York Times, The Wall Street Journal, The Economist, and Fast Company.
Godin is a strong advocate for the use of digital marketing, and he has been instrumental in the development of many innovative marketing strategies. He is a proponent of permission marketing, which involves building relationships with customers instead of using intrusive advertising. He also believes in the importance of giving away content for free as part of a customer acquisition strategy. Additionally, Godin is a strong believer in the power of storytelling to engage and inspire customers.
Godin is also a sought-after speaker, and he has given keynote addresses and lectures around the world. He is a frequent guest on radio and television programs, and he has been a keynote speaker at conferences such as TED, South by Southwest, and PopTech. He also regularly speaks at universities and colleges, and he has been a visiting professor at several universities.
In addition to his work in marketing, Godin is an active philanthropist and a proponent of social change. He is a vocal advocate for education reform, and he has worked with several organizations to improve access to education in underserved communities. He is also a strong supporter of animal rights and environmental protection.
Godin's work has been recognized with several awards, including the Tribeca Disruptive Innovation Award and the Marketing Hall of Fame Award from the American Marketing Association. His books have also been selected as “Best Books of the Year” by the New York Times and BusinessWeek.

Seth

Raymond John Fisman (born January 29, 1971) is an American economist who is the Slater Family Professor in Behavioral Economics at Boston University. Raymond Fisman is the Lambert Family Professor of Social Enterprise and co-director of the Social Enterprise Program at the Columbia Business School.&nbsp;
His research – on topics ranging from corruption to racial preferences in dating to the impact of corporate philanthropy – has been published in leading economics journals, including the American Economic Review, Journal of Political Economy, and Quarterly Journal of Economics. He also writes a monthly column for Slate magazine.

Robert James "Bob" Shiller (born in Detroit, Michigan, March 29, 1946) is an American economist, academic, and best-selling author. He currently serves as the Arthur M. Okun Professor of Economics at Yale University and is a Fellow at the Yale International Center for Finance, Yale School of Management.&nbsp;
Shiller has been a research associate of the National Bureau of Economic Research (NBER) since 1980, was Vice President of the American Economic Association in 2005, and President of the Eastern Economic Association from 2006-2007. He is also the co-founder and chief economist of the investment management firm MacroMarkets LLC. Robert James "Bob" Shiller (born in Detroit, Michigan, March 29, 1946) is an American economist, academic, and best-selling author.&nbsp;
He currently serves as the Arthur M. Okun Professor of Economics at Yale University and is a Fellow at the Yale International Center for Finance, Yale School of Management. Shiller has been a research associate of the National Bureau of Economic Research (NBER) since 1980, was Vice President of the American Economic Association in 2005, and President of the Eastern Economic Association from 2006-2007. He is also the co-founder and chief economist of the investment management firm MacroMarkets LLC.

Robert

Josh Waitzkin is an American chess prodigy, international martial arts champion, and author. He was the basis for the book and film “Searching for Bobby Fischer”, which portrayed his childhood rise to the top of the competitive chess world. Waitzkin has since become a successful author, public speaker, and entrepreneur.
Waitzkin was born in New York City and began playing chess at the age of six. He quickly rose to prominence, becoming the youngest U.S. Chess Federation master in history at the age of nine. He went on to become the National Chess Champion three years in a row, and at the age of twelve he achieved the rank of International Master.
In addition to his success in the competitive chess world, Waitzkin also trained and competed in martial arts. After becoming the National Tai Chi Push Hands Champion and the National Tai Chi Chuan Champion, he went on to win the World Championship of Tai Chi Push Hands in 1997.
Waitzkin retired from competitive chess at the age of sixteen to pursue other interests. He attended Columbia University, where he majored in English and studied philosophy and psychology. After college, Waitzkin immersed himself in the world of poker. He became a professional poker player and won the 2006 World Series of Poker.&nbsp;
In addition to his professional successes, Waitzkin is an accomplished author. He wrote the book “The Art of Learning”, which explores his journey to mastery in both chess and martial arts. He also wrote “The Art of Learning: A Journey in the Pursuit of Excellence” and “The Art of Learning Journal”. Waitzkin has been featured in numerous publications, including The New Yorker, The Wall Street Journal, and The New York Times.&nbsp;
Today, Waitzkin is a sought-after public speaker and consultant, as well as a business coach. He has spoken at a variety of conferences and events, including TEDx and the World Economic Forum. In addition to his public speaking engagements, Waitzkin is the co-founder of the Waitzkin Institute, which provides consulting and coaching services to individuals and organizations. He also serves as the chairman of the board of directors for the International Chess Federation.&nbsp;
Josh Waitzkin is an inspirational figure who has achieved success in multiple fields. His dedication to excellence, combined with his ability to adapt to new challenges, has enabled him to achieve a level of success rarely seen in any single field.

Josh

Arianna Huffington is a Greek-American author, syndicated columnist, and businesswoman. She was born Arianna Stassinopoulos on July 15, 1950, in Athens, Greece. She moved to the United Kingdom with her family when she was 16 and later studied economics at Girton College, Cambridge.
After graduating, Huffington began her career as a writer and commentator and was a prominent conservative commentator in the UK during the 1970s and 1980s. She later moved to the United States, where she continued her career as a political commentator and became a naturalized citizen in 1990.
In 2005, Huffington co-founded The Huffington Post, a news and opinion website, with Kenneth Lerer and Jonah Peretti. AOL acquired the site in 2011 for $315 million. She served as the site's editor-in-chief from 2005 to 2016.
Huffington is also a prolific author and has written several books, including "The Sleep Revolution," "Thrive," and "The Fourth Instinct: The Call of the Soul." She is also a public speaker and has delivered speeches on various topics, including well-being, media, and politics.
In 2016, Huffington resigned as editor-in-chief of The Huffington Post to focus on her health and wellness startup, Thrive Global, which focuses on reducing workplace stress and burnout. She is still the CEO of Thrive Global.
AOL acquired the Huffington Post in 2011 for $315 million. In 2016, she stepped down as editor-in-chief of The Huffington Post to focus on her new startup, Thrive Global, which aims to end the "epidemic of stress and burnout" by offering corporate wellness programs and products. Huffington is also an author, having written 14 books, including the best-seller "Thrive: The Third Metric to Redefining Success and Creating a Life of Well-Being, Wisdom, and Wonder."

Arianna

Peter Thiel is an entrepreneur, venture capitalist, and philanthropist from the United States. He is best known as the co-founder and former CEO of PayPal, an online payment system that eBay acquired in 2002 for $1.5 billion. Thiel is also known for his early investments in companies such as Facebook and SpaceX and for his controversial political views.
Thiel was born in Frankfurt, Germany, in 1967 and moved to the United States with his family at the age of one. He grew up in Foster City, California, and attended Stanford University, where he earned a Bachelor's degree in Philosophy and a law degree.
After completing his education, Thiel worked as a securities lawyer and later as a derivatives trader. In 1998, he co-founded PayPal with a group of fellow entrepreneurs, including Elon Musk and Max Levchin. The company quickly gained popularity and was acquired by eBay just four years later. Thiel's share of the sale earned him over $60 million.
Following the sale of PayPal, Thiel became a venture capitalist and angel investor. He founded Thiel Capital, which invested in a wide range of startups, including LinkedIn, Yelp, and SpaceX. He was also an early investor in Facebook, purchasing a 10% stake in the company for $500,000 in 2004. This investment would eventually be worth billions of dollars.
In addition to his business activities, Thiel is also known for his political views. He is a libertarian and has been a vocal supporter of the Republican Party. Thiel has also been a vocal critic of higher education, arguing that college degrees are overvalued and that the student loan system is in need of reform.
In recent years, Thiel has focused on philanthropy and has donated millions of dollars to various causes, including education, healthcare, and technology. He is also a member of the Board of Directors of the Methuselah Foundation, which is working to extend the human lifespan and combat age-related diseases.
In conclusion, Peter Thiel is a successful entrepreneur and venture capitalist known for his early investments in companies such as PayPal, Facebook, and SpaceX and for his controversial political views. He is also a philanthropist and has donated millions of dollars to various causes.

Peter

Rory

We think we’re rational beings while we’re in fact ruled by unconscious desires. In many crucial areas of our lives, reason plays a vanishingly small part. Instead, we are driven by unconscious desires, which is why placebos are so powerful.&nbsp;
The beautiful, the extravagant, and the absurd – from lavish wedding invitations to tiny bottles of the latest fragrance – attract us, but for different reasons. So if you want to influence people’s choices you have to bypass reason.

Nassim Nicholas Taleb is a Lebanese-American essayist, scholar, statistician, and former trader and risk analyst whose work focuses on problems of randomness, probability, and uncertainty. He is the author of several books, including "The Black Swan: The Impact of the Highly Improbable," which was published in 2007 and became a bestseller.
Taleb is a former trader and risk analyst and has worked as a professor of risk engineering at New York University's Tandon School of Engineering. He has a background in mathematics, statistics, and computer science and has published numerous papers in academic journals on topics related to randomness and uncertainty.
Taleb's main area of research is the study of "black swans," which he defines as rare events that have a large impact and are typically not predictable. He argues that traditional risk assessment methods, such as using historical data to predict future events, are inadequate because they fail to consider the possibility of black swan events.
Taleb is also known for his criticism of the concept of "normalcy" in statistics and his skepticism of the use of mathematical models in finance and economics. He has argued that the assumptions made in these models are often unrealistic and can lead to dangerous oversimplifications.
In addition to his work in academia, Taleb is also a public intellectual and has written several books for a general audience. His books have been widely discussed and debated in the media and have been translated into multiple languages.
Taleb is a strong advocate for antifragility, a concept he has developed and popularized in his books. Antifragility is the property of a system or entity that improves when subjected to volatility, shocks, stressors, or disorder and doesn't just remain indifferent to them.
Taleb's writing style is often characterized as provocative and contrarian, and he is known for his strong opinions on a wide range of topics. His work has been influential in the fields of economics, finance, and risk management and has also been discussed in the broader cultural and intellectual conversation.

Nassim Nicholas

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Rory Sutherland suggests that irrational ideas often have the most impact. He argues that logic and reason aren't always the best guides for decision-making. Instead, embracing the unexpected and seemingly nonsensical can lead to surprising success.

The Power of Irrationality

Sutherland explores the idea that our perception of reality is more important than reality itself. He suggests that by changing how we perceive things, we can change our reality. This is a powerful concept that can be applied in various aspects of life.

Perception is Reality

The book delves into the concept of 'framing' - how we present or perceive information. Sutherland argues that the way we frame an idea can drastically change how it's received. So, it's not just about what you say, but how you say it.

The Importance of Framing

Rory Sutherland emphasizes the importance of understanding human psychology in business. He believes that by understanding how people think and behave, businesses can create more effective strategies and achieve greater success.

Value of Psychology in Business

Sutherland encourages readers to embrace unconventional ideas. He argues that these ideas, though they may seem nonsensical at first, can lead to innovative solutions and breakthroughs. So, don't be afraid to think outside the box.

Embrace the Unconventional

The Surprising Power of Ideas That Don't Make Sense

Rory Sutherland (born 1965, Usk, Monmouthshire, Wales) is a British advertising executive. He is the vice chairman of the Ogilvy &amp; Mather group of companies. He writes a fortnightly column in The Spectator and has written several books, including Alchemy: The Power of Ideas That Don't Make Sense. Sutherland completed school at a private institution and studied Classics at Christ's College, Cambridge, starting in 1984.
Sutherland joined Ogilvy &amp; Mather as a graduate trainee planner in 1988, having been inspired to join the advertising industry by British TV advertising of the 1980s. He worked briefly in account management before switching to copywriting and becoming the creative director in 2001. From 2008 to 2012, he served as President of the Institute of Practitioners in Advertising (IPA).
In 2012 Sutherland founded the behavioral science practice within the Ogilvy Group, whose goal is to develop marketing techniques inspired by the fields of psychology and economics, rather than shape customer desires through conventional advertising.
In Sutherland's book Alchemy: The Power of Ideas That Don't Make Sense, Sutherland argues that great marketing ideas are often built around a core that is profoundly irrational. In 2011 Sutherland published his first book, The Wiki Man, and since publication, he has regularly written a column that has the same title in The Spectator magazine.&nbsp;
In May 2019, Sutherland published his second book called, Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity, followed by Transport For Humans: Are we nearly there yet? Published in November 2021 and co-authored with Department for Transport behavioral scientist Pete Dyson.

Rory Sutherland

Best author’s book

The Surprising Power of Ideas That Don't Make Sense

Written books

The Surprising Power of Ideas That Don't Make Sense

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