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Nolan Bushnell

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Nolan Bushnell created an industry when he founded Atari in 1972, giving the world Pong the first blockbuster videogame. Today his design credo—that games should be “easy to learn and difficult to master”—inspires a new generation of developers. A prolific entrepreneur, he has started more than 20 companies, including Catalyst Technologies, the first Silicon Valley incubator, and Etak, the first in-car navigation system—not to mention Chuck E. Cheese Pizza Time Theater. 

In the process, he pioneered many of the workplace innovations that have long made Silicon Valley a magnet for creative talent. He also founded the first auto-mapping system ETAK. Bushnell was the first and only person ever to hire Steve Jobs, which he details in his 2013 book, Finding the Next Steve Jobs.

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4.4

Finding the Next Steve Jobs

Ashton Kutcher
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