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Georg Tacke

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Georg Tacke is co-CEO of Simon-Kucher & Partners. Over the last 25 years, he has helped develop the firm from a small boutique to a global consultancy with over 900 employees. Georg is regarded as one of the leading international pricing and monetization experts. In this area, he also acts as a personal consultant to C-level executives in various industries.

He leads the global strategy and marketing consultancy together with Dr. Klaus Hilleke. Georg has more than 25 years of consulting experience in the service sector (telecommunications, transportation/logistics, travel and hospitality, B2B services, etc.) and the automotive industry. His areas of expertise include strategy, marketing, sales, and pricing. 

He is well-known as one of the top pricing experts in these fields and supports numerous CEOs and management boards as a personal consultant and coach. Georg joined Simon-Kucher just three years after its foundation and became a partner in 1989. With the founders and the other partners, he has helped Simon-Kucher to grow from a small German consultancy into an international consulting firm with approx. 720 associates and offices in 22 countries.

Georg holds a Master’s degree in business administration (Diplom-Kaufmann) and a Ph.D. from the University of Bielefeld. He also studied and conducted research as a visiting scholar at the Stanford Business School. Georg is the (co-) author of books and numerous articles on strategic business issues, sales, and pricing.

Best author’s book

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Monetizing Innovation

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