Elle Luna

Elle Luna is a designer, painter, and writer and the author of “The Crossroads of Should and Must.” She facilitates a global art movement, #The100DayProject, where participants create and post something every day for 100 days.

She has played a key role in shaping some of the defining products and applications of our time. She also runs a textile venture, the Bulan Project, a collaboration between designers and master batik artists in Bali. She has previously worked as a designer at IDEO, Mailbox, Medium, and Uber.

After years as a designer, Elle faced her own crossroads. In a powerful Medium post that went viral, Elle described the realization that despite her professional success, all she really loved to do was paint. Step by step, while continuing to work full-time as a designer, she walked her path toward becoming an artist until she could leave the corporate world behind in pursuit of her MUST.

In her first book, “The Crossroads of Should and Must” (Workman Publishing, 2015), Elle explains, “There are two paths in life: should and must. We arrive at this crossroads over and over again. And every day, we get to choose.”

Recently, in early 2018, Elle released her second book, co-authored with Susie Herrick, “Your Story Is Your Power: Free Your Feminine Voice. “ A potently instructive toolkit on self-examination, it lays out how properly defining and understanding our own lives can help form better futures. Elle currently resides in San Francisco and is online at elleluna.com.