Dave Asprey

Dave Asprey (born October 30, 1972) is an American entrepreneur, author, and advocate of a pseudoscientific low-carbohydrate, high-fat diet known as the Bulletproof diet. He founded Bulletproof 360, Inc. in 2013, and in 2017, founded Bulletproof Nutrition Inc. Men's Health described Asprey as a "lifestyle guru."

Asprey is also known for his early adoption of the Internet for commerce, for selling caffeine-molecule t-shirts via the alt. drugs—caffeine newsgroup in 1994, and his promotion of the "biohacker" movement. Previously, Asprey held executive and director positions for technology companies, including Trend Micro, Blue Coat Systems, and Citrix Systems.

Asprey attended UCSB, majored in computer science, and later earned his undergraduate degree in computer information systems from California State University, Stanislaus. He went on to earn an MBA from the Wharton School of the University of Pennsylvania.

After graduation from college, Asprey worked in the IT industry for companies that included Bradshaw and 3Com. He also taught and ran the Internet and web engineering program at the University of California, Santa Cruz, in which Asprey created one of the first working instances of cloud computing. Later, he joined Exodus Communications as director of strategic planning, where he co-founded the company's professional services group.

His first startup was an early-stage e-commerce company founded around 1993, which was featured in Entrepreneur magazine. Eventually, the company delivered products to customers in 10 countries, including Australia, the United Kingdom, South Africa, and several parts of Asia, making it one of the first worldwide e-commerce businesses.

Asprey was the director of product management for a Silicon Valley startup called NetScaler, which Citrix Systems later acquired. After working at Citrix, Asprey served as the vice president of marketing for Zeus Technology and, later, vice president of technology and corporate development at Blue Coat Systems. He then became an entrepreneur in residence at Trinity Ventures before co-founding a company called Basis. Asprey was the vice president of cloud security for Trend Micro before he left to run his own business full-time.