Josh Waitzkin is an American chess prodigy, international martial arts champion, and author. He was the basis for the book and film “Searching for Bobby Fischer”, which portrayed his childhood rise to the top of the competitive chess world. Waitzkin has since become a successful author, public speaker, and entrepreneur.
Waitzkin was born in New York City and began playing chess at the age of six. He quickly rose to prominence, becoming the youngest U.S. Chess Federation master in history at the age of nine. He went on to become the National Chess Champion three years in a row, and at the age of twelve he achieved the rank of International Master.
In addition to his success in the competitive chess world, Waitzkin also trained and competed in martial arts. After becoming the National Tai Chi Push Hands Champion and the National Tai Chi Chuan Champion, he went on to win the World Championship of Tai Chi Push Hands in 1997.
Waitzkin retired from competitive chess at the age of sixteen to pursue other interests. He attended Columbia University, where he majored in English and studied philosophy and psychology. After college, Waitzkin immersed himself in the world of poker. He became a professional poker player and won the 2006 World Series of Poker.&nbsp;
In addition to his professional successes, Waitzkin is an accomplished author. He wrote the book “The Art of Learning”, which explores his journey to mastery in both chess and martial arts. He also wrote “The Art of Learning: A Journey in the Pursuit of Excellence” and “The Art of Learning Journal”. Waitzkin has been featured in numerous publications, including The New Yorker, The Wall Street Journal, and The New York Times.&nbsp;
Today, Waitzkin is a sought-after public speaker and consultant, as well as a business coach. He has spoken at a variety of conferences and events, including TEDx and the World Economic Forum. In addition to his public speaking engagements, Waitzkin is the co-founder of the Waitzkin Institute, which provides consulting and coaching services to individuals and organizations. He also serves as the chairman of the board of directors for the International Chess Federation.&nbsp;
Josh Waitzkin is an inspirational figure who has achieved success in multiple fields. His dedication to excellence, combined with his ability to adapt to new challenges, has enabled him to achieve a level of success rarely seen in any single field.

Josh

John D. Saunders is an experienced Digital Marketing Strategist, entrepreneur, and web designer. He has worked with some of the world’s biggest brands, including Land Rover, Audi, the NAACP, and Google, to help them create profitable websites and digital products. He is the founder of 5Four Digital, a digital marketing agency that helps startups achieve success in their online marketing efforts.
John has a passion for helping individuals and businesses achieve their goals through digital marketing. He believes in utilizing the power of the web to reach a wider audience and increase brand awareness. He has extensive knowledge of SEO, PPC, content marketing, design, and analytics. His clients have seen tremendous success in their campaigns thanks to his expert guidance.
John’s entrepreneurial spirit has led him to create several successful projects, including blackwallet.org, blackillustrations.com, and illustratorhub.com. These platforms are dedicated to helping entrepreneurs and creatives of color find success online. John has also been a mentor to several startups, helping them create and implement digital marketing strategies that have resulted in increased revenue and visibility.
John’s commitment to excellence is evident in his work. He is constantly striving to stay ahead of the curve, learning new techniques and technologies to ensure his clients get the best results. He is an avid learner and remains dedicated to helping others succeed. He is passionate about helping businesses reach their goals and create lasting success.

John

Adam Grant is an American psychologist and author widely known for his work on the science of giving, creativity, and organizational psychology. He is the top-rated professor at the Wharton School of the University of Pennsylvania and a former professor at the University of Michigan. His first book, Give and Take: A Revolutionary Approach to Success, was a New York Times bestseller.
Grant is a leading authority on the science of giving, creativity, and organizational psychology. He has written or co-written six books, including Originals: How Non-Conformists Move the World and Option B: Facing Adversity, Building Resilience, and Finding Joy. He has also written for The New York Times, The Atlantic Monthly, Harvard Business Review, and other publications.
Grant's research focuses on how giving, taking, and exchanging advice affects an individual’s success. He has studied how to maximize the benefits of giving, how to encourage more successful collaborations, and how to foster an environment of innovation and creativity. He has also explored how to assess and develop leadership potential within organizations and how to build workplace cultures where employees are empowered to do their best work.
Grant has received numerous awards and honors, including being named one of the world's 40 most influential management thinkers by Thinkers50 in 2015, one of the world's 50 most influential management thinkers by Thinkers50 in 2018, and one of the world's most influential management gurus by The Observer in 2018. He is a recipient of the Carnegie Medal for Excellence in Mentoring and was named the Most Influential Thinker of the Decade by Poets &amp; Quants in 2020.
In addition to his academic and writing career, Grant is a frequent speaker for organizations, universities, and conferences around the world. He has presented to audiences of thousands at TEDx events, and he has been featured on television and radio programs such as The Oprah Winfrey Show, 60 Minutes, and NPR’s Fresh Air. He has also served as a visiting professor at Stanford, Cornell, and INSEAD, and he is currently a visiting professor at the London School of Economics.

Adam

Antonio García Martínez is an entrepreneur, investor, writer, and tech industry veteran. He has had a long and varied career, beginning in the early days of the dot-com boom and continuing today. Early in his career, Antonio worked in a variety of roles at companies such as Apple, Microsoft, and Goldman Sachs.
At Apple, Antonio held a variety of positions, including working on the retail side of the business, developing software, and helping to launch the Apple Store. At Microsoft, Antonio was involved in the development of a number of products, including Windows 95 and Windows 98. After leaving Microsoft, Antonio founded Adify, a venture-backed ad network that WPP eventually acquired.
More recently, Antonio has become an investor, author, and thought leader in the technology and venture capital industries. He has invested in a variety of startups, including Twitter, Uber, and Stripe. He is also the author of the book Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley, which chronicles his experiences in the tech industry.
In addition to his work as an investor and author, Antonio is a sought-after speaker and thought leader. He has appeared on the TED stage, as well as at conferences including SXSW, DLD, and TechCrunch Disrupt. Antonio is often called upon to provide his expertise and insight into the tech industry, as well as his views on the current state of venture capital and startups.
Overall, Antonio García Martínez is an accomplished entrepreneur, investor, author, and thought leader. His wealth of experience and knowledge from working in and around the tech industry, combined with his excellent communication skills, make him a highly sought-after individual in the industry.

Antonio García

Jocko Willink is an American retired Navy Seal officer, author, podcaster, and public speaker. He is best known for his involvement in the Battle of Ramadi, his success in the Navy SEALs, and his leadership philosophy, which is based on discipline, hard work, and respect for others.
Willink was born in Easton, Pennsylvania, on September 8, 1971. He joined the Navy in 1990 and, after graduating from Basic Underwater Demolition/SEAL (BUD/S) training, was assigned to SEAL Team 3. During his service in the Navy, Willink completed multiple deployments to Iraq and Afghanistan and was eventually assigned to Task Unit Bruiser, the most decorated special operations unit of the Iraq War. During the Battle of Ramadi, Willink and his team helped to clear the city of insurgent forces, and their exemplary performance earned them the Navy Cross.
Willink retired from the Navy in 2010 and soon after began to share his leadership philosophy. He has authored several books, including Extreme Ownership, Leadership Strategy and Tactics, and Way of the Warrior Kid, as well as co-hosting the popular podcast Jocko Podcast.
Willink is also a respected public speaker, giving talks all over the world on topics such as leadership, discipline, and team building. He is a sought-after keynote speaker for both corporate and military events.
Willink is an advocate for physical and mental fitness, often speaking about the importance of proper nutrition and exercise. He also encourages people to push themselves and strive to become the best versions of themselves.
Willink is a highly respected figure in the military and business worlds, and his words have been an inspiration to many. His leadership philosophy is one that emphasizes discipline, hard work, and respect for others, and these values are ones that have served him well throughout his career.

Jocko

Tim Ferriss is an American author, entrepreneur, and public speaker. He is best known for his bestselling book, The 4-Hour Workweek, and for his podcast, The Tim Ferriss Show. Ferriss has been featured in the Time 100 Most Influential People list and has been recognized as one of Fast Company's "Most Innovative Business People."
Ferriss was born in East Hampton, New York, in 1977. He attended St. Paul's School in Concord, New Hampshire, and graduated from Princeton University with a degree in East Asian Studies in 2000. After college, he worked in sales and marketing for a data storage company before starting his own business, BrainQUICKEN, which he eventually sold.
In 2007, Ferriss wrote The 4-Hour Workweek, which became an international bestseller. The book proposed a new way of working that focused on efficiency and productivity and encouraged readers to pursue their dreams and passions. The book was credited with launching the "lifestyle design" movement and has been translated into 35 languages.
In 2010, Ferriss launched his podcast, The Tim Ferriss Show, which is now one of the most popular podcasts in the world. He interviews high-profile guests from various fields, including business, sports, and entertainment. Ferriss has also written several other books, including The 4-Hour Body, The 4-Hour Chef, Tools of Titans, and Tribe of Mentors.
Ferriss has been an active investor, advisor, and board member for a number of companies, including Uber, Evernote, Shopify, and Duolingo. He is a founding member of the Silicon Valley investment firm K9 Ventures and is also a venture partner at the venture capital firm Collaborative Fund.
Ferriss is active in the philanthropic community and has been involved with a number of charities, including DonorsChoose.org, The International Rescue Committee, and the Michael J. Fox Foundation. He is also a member of the Clinton Global Initiative.

Arianna Huffington is a Greek-American author, syndicated columnist, and businesswoman. She was born Arianna Stassinopoulos on July 15, 1950, in Athens, Greece. She moved to the United Kingdom with her family when she was 16 and later studied economics at Girton College, Cambridge.
After graduating, Huffington began her career as a writer and commentator and was a prominent conservative commentator in the UK during the 1970s and 1980s. She later moved to the United States, where she continued her career as a political commentator and became a naturalized citizen in 1990.
In 2005, Huffington co-founded The Huffington Post, a news and opinion website, with Kenneth Lerer and Jonah Peretti. AOL acquired the site in 2011 for $315 million. She served as the site's editor-in-chief from 2005 to 2016.
Huffington is also a prolific author and has written several books, including "The Sleep Revolution," "Thrive," and "The Fourth Instinct: The Call of the Soul." She is also a public speaker and has delivered speeches on various topics, including well-being, media, and politics.
In 2016, Huffington resigned as editor-in-chief of The Huffington Post to focus on her health and wellness startup, Thrive Global, which focuses on reducing workplace stress and burnout. She is still the CEO of Thrive Global.
AOL acquired the Huffington Post in 2011 for $315 million. In 2016, she stepped down as editor-in-chief of The Huffington Post to focus on her new startup, Thrive Global, which aims to end the "epidemic of stress and burnout" by offering corporate wellness programs and products. Huffington is also an author, having written 14 books, including the best-seller "Thrive: The Third Metric to Redefining Success and Creating a Life of Well-Being, Wisdom, and Wonder."

Arianna

Nassim Nicholas Taleb is a Lebanese-American essayist, scholar, statistician, and former trader and risk analyst whose work focuses on problems of randomness, probability, and uncertainty. He is the author of several books, including "The Black Swan: The Impact of the Highly Improbable," which was published in 2007 and became a bestseller.
Taleb is a former trader and risk analyst and has worked as a professor of risk engineering at New York University's Tandon School of Engineering. He has a background in mathematics, statistics, and computer science and has published numerous papers in academic journals on topics related to randomness and uncertainty.
Taleb's main area of research is the study of "black swans," which he defines as rare events that have a large impact and are typically not predictable. He argues that traditional risk assessment methods, such as using historical data to predict future events, are inadequate because they fail to consider the possibility of black swan events.
Taleb is also known for his criticism of the concept of "normalcy" in statistics and his skepticism of the use of mathematical models in finance and economics. He has argued that the assumptions made in these models are often unrealistic and can lead to dangerous oversimplifications.
In addition to his work in academia, Taleb is also a public intellectual and has written several books for a general audience. His books have been widely discussed and debated in the media and have been translated into multiple languages.
Taleb is a strong advocate for antifragility, a concept he has developed and popularized in his books. Antifragility is the property of a system or entity that improves when subjected to volatility, shocks, stressors, or disorder and doesn't just remain indifferent to them.
Taleb's writing style is often characterized as provocative and contrarian, and he is known for his strong opinions on a wide range of topics. His work has been influential in the fields of economics, finance, and risk management and has also been discussed in the broader cultural and intellectual conversation.

Nassim Nicholas

David Sinclair is a world-renowned scientist and professor of genetics at Harvard Medical School. He is an authority in the field of aging, and his research focuses on understanding why we age and how to slow it down. He is the co-founder and co-chief editor of the journal Aging Cell, as well as a co-founder and co-director of the Sinclair Lab at Harvard Medical School.&nbsp;
Dr. Sinclair has made groundbreaking discoveries in the field of aging and longevity. He discovered a gene that controls the aging process and is currently researching ways to use this gene to extend the life and slow down the effects of aging. He has also identified a compound that could potentially reverse aging in mice and has been researching ways to develop a drug that could do the same for humans. His research has been featured in numerous publications, including the New York Times and The Atlantic.&nbsp;
In addition to his research, Dr. Sinclair is an advocate of healthy aging. He is the author of two books, Lifespan: Why We Age—and Why We Don't Have To and The Genetics of Health: Understand Your DNA to Transform Your Life, which provides insights into the science of aging and how to live a longer, healthier life. He is also the co-founder of the Institute for Aging Research and Education, which is dedicated to advancing the science of aging and promoting healthy aging.
Dr. Sinclair is a highly respected scientist and professor, and his work has been recognized with numerous awards and honors. He was named one of the world’s most influential people by Time Magazine in 2019 and is a recipient of the prestigious Albert Einstein Award for Outstanding Achievement in the Life Sciences. He has also been honored with the Breakthrough Prize in Aging Research and the American Society for Cell Biology’s worldwide recognition award for his research on aging.

David

Peter Thiel is an entrepreneur, venture capitalist, and philanthropist from the United States. He is best known as the co-founder and former CEO of PayPal, an online payment system that eBay acquired in 2002 for $1.5 billion. Thiel is also known for his early investments in companies such as Facebook and SpaceX and for his controversial political views.
Thiel was born in Frankfurt, Germany, in 1967 and moved to the United States with his family at the age of one. He grew up in Foster City, California, and attended Stanford University, where he earned a Bachelor's degree in Philosophy and a law degree.
After completing his education, Thiel worked as a securities lawyer and later as a derivatives trader. In 1998, he co-founded PayPal with a group of fellow entrepreneurs, including Elon Musk and Max Levchin. The company quickly gained popularity and was acquired by eBay just four years later. Thiel's share of the sale earned him over $60 million.
Following the sale of PayPal, Thiel became a venture capitalist and angel investor. He founded Thiel Capital, which invested in a wide range of startups, including LinkedIn, Yelp, and SpaceX. He was also an early investor in Facebook, purchasing a 10% stake in the company for $500,000 in 2004. This investment would eventually be worth billions of dollars.
In addition to his business activities, Thiel is also known for his political views. He is a libertarian and has been a vocal supporter of the Republican Party. Thiel has also been a vocal critic of higher education, arguing that college degrees are overvalued and that the student loan system is in need of reform.
In recent years, Thiel has focused on philanthropy and has donated millions of dollars to various causes, including education, healthcare, and technology. He is also a member of the Board of Directors of the Methuselah Foundation, which is working to extend the human lifespan and combat age-related diseases.
In conclusion, Peter Thiel is a successful entrepreneur and venture capitalist known for his early investments in companies such as PayPal, Facebook, and SpaceX and for his controversial political views. He is also a philanthropist and has donated millions of dollars to various causes.

Peter

Steve Harvey is an American actor, comedian, television host, author, and radio personality who has had an incredibly successful career in entertainment. He is best known for his work on The Steve Harvey Show, Family Feud, and Little Big Shots.
Harvey was born in Welch, West Virginia, in 1957 and raised in Cleveland, Ohio. In 1984, he got his start as a stand-up comedian. That same year, he was a finalist in the Johnnie Walker National Comedy Search. In 1990, Harvey was cast in The Steve Harvey Show, a hit situation comedy that aired on the WB Network.
Harvey became a household name in 2000 when he began hosting the long-running game show Family Feud. For his work, he won seven Daytime Emmy Awards for Outstanding Game Show Host. In 2015, he began hosting Little Big Shots, a show that showcases the talents of children, which also earned him an Emmy nomination.
Harvey has also had a number of acting roles in television and film, including a recurring role on the sitcom The Parkers and a starring role in the movie Johnson Family Vacation. In addition, he has written multiple books, including the New York Times Best Seller Act Like a Lady and Think Like a Man.
Throughout his career, Harvey has been active in charitable works. He created the Steve and Marjorie Harvey Foundation, which focuses on empowering youth and families, and he is an ambassador for the United Nations Foundation’s Nothing But Nets campaign, which provides life-saving bed nets to families in Africa.
Harvey is an incredibly successful entertainer, and his influence can be seen in many different areas of entertainment. His work has been recognized by multiple Emmy Awards and other accolades, and he continues to be an important figure in the industry.
Harvey is also well-known for his ability to make people laugh. He has performed comedy shows across the country and is often featured on late-night talk shows. He is a frequent guest on the Ellen DeGeneres Show and has also hosted the BET Awards and the Miss Universe Pageant.
In addition, Harvey is a regular contributor to the radio show The Steve Harvey Morning Show, which is broadcast in over 70 markets in the United States and around the world. He is also the host of Steve Harvey’s Funderdome, a competition show on ABC that gives inventors the opportunity to pitch their products to a live audience.

Steve

Simon Sinek is a British-American author, motivational speaker, and marketing consultant. He is best known for his TED Talk on the "Golden Circle," which explains why some individuals and organizations can inspire while others are not.&nbsp;
Sinek's TED Talk is one of the most-viewed TED Talks of all time, and he has since written several books, including "Start With Why: How Great Leaders Inspire Everyone to Take Action."&nbsp;
In "Start With Why: How Great Leaders Inspire Action," Sinek explains that successful companies and leaders start by clearly communicating their "why" - their purpose or belief - and then work backward to define their "how" and "what." He argues that this approach inspires others to believe in and support their vision. The talk has been viewed over 60 million times and is among the most popular TED Talks.
Sinek has also worked with various organizations and companies to help them better understand and communicate their purpose. He is a frequent speaker at conferences and other events, and business leaders and entrepreneurs have widely adopted his ideas.

Simon

Seth Godin is an American entrepreneur, author, speaker, and thought leader. He is best known for his work in marketing, and he has written 18 international bestsellers, including Tribes, Permission Marketing, Purple Cow, and The Dip. He is the founder of several companies, and he currently serves as the founder and CEO of The Domino Project and Squidoo.
Godin has been a leader in the marketing industry for more than 20 years, and he has become one of the most influential and respected voices in the industry. His books have been translated into 35 languages, and his blog is one of the most popular in the world. He has also been featured in many prestigious publications, including The New York Times, The Wall Street Journal, The Economist, and Fast Company.
Godin is a strong advocate for the use of digital marketing, and he has been instrumental in the development of many innovative marketing strategies. He is a proponent of permission marketing, which involves building relationships with customers instead of using intrusive advertising. He also believes in the importance of giving away content for free as part of a customer acquisition strategy. Additionally, Godin is a strong believer in the power of storytelling to engage and inspire customers.
Godin is also a sought-after speaker, and he has given keynote addresses and lectures around the world. He is a frequent guest on radio and television programs, and he has been a keynote speaker at conferences such as TED, South by Southwest, and PopTech. He also regularly speaks at universities and colleges, and he has been a visiting professor at several universities.
In addition to his work in marketing, Godin is an active philanthropist and a proponent of social change. He is a vocal advocate for education reform, and he has worked with several organizations to improve access to education in underserved communities. He is also a strong supporter of animal rights and environmental protection.
Godin's work has been recognized with several awards, including the Tribeca Disruptive Innovation Award and the Marketing Hall of Fame Award from the American Marketing Association. His books have also been selected as “Best Books of the Year” by the New York Times and BusinessWeek.

Seth

James Clear is a writer, entrepreneur, and thought leader in the field of habit formation. He is the author of the international bestseller Atomic Habits, which has sold over 2 million copies and has been translated into over 30 languages.
Clear is a frequent contributor to high-profile publications such as The New York Times, Time Magazine, and Entrepreneur Magazine. He is also a popular speaker and has given talks at TEDx, Google, and the United Nations.
Clear's work focuses on the science and psychology of habit formation and how it can be used to build positive behaviors. He has a special emphasis on "small wins" and how they can add up to major changes in our lives. He emphasizes that small changes can lead to big results and that we should focus on creating the right habits.
Clear's research is based on a combination of scientific studies, interviews with leading experts, and personal experience. He has a degree in finance and entrepreneurship from the University of Michigan and a master's degree in psychology from the University of California, Santa Barbara. He has been featured in The New York Times, The Wall Street Journal, and The Guardian. He was also named one of the world’s top 100 most influential people in health and fitness by Greatist.
In addition to writing, Clear is an advocate for the power of habits and is the founder of the Habits Academy. This website provides free resources for people interested in forming better habits. He also runs an online course and a membership program for those looking to take their habit-building to the next level.
Clear's work has been praised by people from a wide range of backgrounds and industries, from CEOs to athletes to celebrities. He is also a two-time recipient of the James Beard Foundation Award.

James

Jake Knapp is an inventor, designer, and author. He is most well-known for inventing the Design Sprint, a five-day process for solving problems and creating new products, services, and strategies. He is also a New York Times bestselling author, having written two books, Sprint and Make Time.&nbsp;
As a design thinker, Jake has worked with some of the world’s leading companies, such as Slack, LEGO, IDEO, and NASA. He has coached on design strategy and time management, helping these companies take their products and services from ideas to reality.
An advocate of the design-thinking approach, Jake has been a keynote speaker at conferences and workshops around the world. He has been featured in The New York Times, The Wall Street Journal, The Guardian, Wired, and Forbes and has been invited to TEDx and Google's Zeitgeist conferences to discuss his methodologies.
Jake is currently a Design Partner at Google Ventures, where he helps companies use design sprints to create innovative products and services. He also serves as a lecturer at Stanford University's Hasso Plattner Institute of Design, where he teaches Design Thinking and Design Sprints.
Jake has a passion for creating and innovating, and his approach to design has helped countless companies realize their potential. He is a firm believer that with the right combination of processes, people, and tools, any problem can be solved.

Jake

Jason Zweig is an American financial journalist, author, and columnist who has been writing on personal finance and investing topics for over 30 years. He is best known for his work as an editor and columnist for The Wall Street Journal, where he wrote the “Intelligent Investor” column from 1997 to 2011. He is also the author of seven books, including Your Money and Your Brain, The Devil’s Financial Dictionary, and The Little Book of Safe Money.
Zweig was born in 1962 in Detroit, Michigan. His father, a rabbi, was an early influence in his life, urging him to save money and invest it wisely. Zweig attended the University of Michigan and then Harvard Law School, where he graduated with an MBA in 1986. After law school, he worked as a financial analyst and trader at a merchant bank in New York City before transitioning to journalism and writing.
In 1993, Zweig joined Money magazine as a senior editor and columnist. His “Moneywise” column ran in Money for the next nine years. In 1997, he joined The Wall Street Journal as a senior editor and columnist, where he wrote the “Intelligent Investor” column until 2011. He is currently the Director of Investor Education at The Wall Street Journal.
In addition to his work at The Wall Street Journal, Zweig has written seven books on personal finance and investing. His books include Your Money and Your Brain, The Devil’s Financial Dictionary, and The Little Book of Safe Money. His books have been translated into 15 languages and have sold over 1 million copies worldwide.
Zweig’s writing has been praised for its clear, accessible style and for its ability to explain complex financial topics in simple terms. He has been featured in The New York Times, The Wall Street Journal, The Washington Post, and other publications. In addition, he has appeared on numerous television and radio programs, including CNBC, Fox Business, and NPR.
Throughout his career, Zweig has been a tireless advocate for individual investors. He has helped to educate millions of people on the importance of investing wisely and taking a long-term approach to invest. He is passionate about the power of individual investors and has devoted his career to helping others make smart investment decisions.
Zweig is also a noted philanthropist, having donated his time and money to numerous causes. He is a trustee of the University of Michigan, a trustee of the Brooklyn Academy of Music, and a board member of the Economic Club of New York. He is also the founder of the Zweig Family Foundation, which provides grants to organizations that improve education and combat poverty.
Zweig has received numerous honors and awards for his writing and philanthropy. He has been inducted into the Mutual Fund Industry Hall of Fame, received the Gerald Loeb Award for Distinguished Business and Financial Journalism, and was named one of the 100 Most Influential People in Finance by Worth magazine. In addition, he has been honored with the National Humanities Medal by President Obama.

Jason

Ryan

Nir Eyal is a behavioral design and consumer psychology expert.  According to Nir, the most successful digital products are habit-forming.  What made the iPhone the most profitable product in the world? Why does the average person check their smartphone is 110 times a day? As of the fourth quarter of 2019, Facebook has almost 2. 5 billion monthly active users.  What is it about these products? They make use form habits, wedge themselves into our lives, and offer variable rewards. 

Nir Eyal is a bestselling author, entrepreneur, and lecturer on the topics of consumer psychology and behavior design. He is well-known for his book Hooked: How to Build Habit-Forming Products, which focuses on understanding how technology companies create products that users become addicted to.
Eyal has a background in business and psychology, having received his MBA from Stanford University and a BSc in Psychology from the University of Pennsylvania. He has worked in the tech industry for over a decade and has held executive positions at several companies, including Yahoo and Time Warner.
Eyal has also founded two tech companies, AdNectar and Insightera, and is an investor in several startups. He has been an advisor or board member for numerous companies, including Eventbrite, Product Hunt, and BloomThat.
In addition to his business career, Eyal has written several books, including Hooked, Indistractable: How to Control Your Attention and Choose Your Life, and The Business of Habit: Designing Products and Services That Create Loyalty. He also writes a popular blog and hosts a podcast called The Nir and Far Show.
Eyal is a sought-after speaker, presenting to audiences all over the world. He has been featured in publications such as The New York Times, The Wall Street Journal, and Forbes and has been a guest on many podcasts, including The Tim Ferriss Show and The Joe Rogan Experience.
If you are interested in gaining a better understanding of how to design products and services that capture and keep users’ attention, Nir Eyal is an excellent resource. His books, blog, podcast, and talks offer valuable insights into the world of consumer psychology and behavior design.

Sophie Bakalar is a venture capitalist. She is currently a Partner at Lux Capital, a venture capital firm that invests in scientific and technological companies. Before joining Lux Capital, Bakalar worked as an analyst at Bessemer Venture Partners and a consultant at McKinsey &amp; Company.
She has workedBeforeBeforewithin the venture capital industry for several years and has experience in various sectors, including healthcare, energy, and technology. She is also a member of the board of several companies, including Guardant Health, Osmo, and Celularity.
As a venture capitalist, her role is to help identify, evaluate, and invest in early-stage companies with the potential for significant growth. She also works closely with the companies she has invested in to help them develop and grow their businesses.

Sophie

David Cancel is a serial entrepreneur and technology executive. He has co-founded several companies, including Performable (acquired by HubSpot in 2011), Ghostery (acquired by Evidon in 2017), and Drift (a conversational marketing and sales platform).
He is currently the CEO of Drift, a conversational marketing and sales platform. Drift's platform allows businesses to communicate with their customers through live chat, bots and messaging. The company's mission is to help enterprises to create human connections with their customers. Drift was founded in 2015 and has grown to become one of the leading conversational marketing platforms in the industry. The company has raised over $90 million in funding, and it has been recognized for its innovative approach to customer engagement.
David Cancel also has been a critical figure in the development of the conversational marketing industry and is considered a thought leader in the field. He has also been a product leader at several other companies, including HubSpot, Looker, and Compete.com. He is a recognized speaker and thought leader in product development, customer acquisition, and scaling startups.

Mark Manson is the #1 New York Times Bestselling author of Everything is F*cked: A Book About Hope and The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life, the mega-bestseller that reached #1 in fourteen different countries. Mark’s books have been translated into more than 50 languages and have sold over 12 million copies worldwide.
Mark runs one of the largest personal growth websites in the world, MarkManson.net, a blog with more than two million monthly readers and half a million subscribers. His writing is often described as ‘self-help for people who hate self-help’ — a no-BS brand of life advice and cultural commentary that has struck a chord with people around the globe. His writing has appeared in The New York Times, Wall Street Journal, TIME Magazine, Forbes, Vice, CNN, and Vox, among many others. He currently lives in New York City.

Mark

Ryan Hoover is a tech industry entrepreneur, investor, and expert. He is the founder and CEO of Product Hunt, a platform for discovering new products.
Ryan was born in Seattle, Washington, in 1984. He attended Western Washington University, where he studied Business, Computer Science, and Entrepreneurship. After graduating in 2006, Ryan moved to Silicon Valley and began working for various startups, such as PlayHaven and Svpply.
In 2013, Ryan founded Product Hunt, a platform for discovering new products and services. The platform quickly became popular, and Ryan was invited to speak at various tech events and conferences, such as SXSW and Web Summit.
In 2016, Ryan received the Thiel Fellowship, an award given to outstanding entrepreneurs under 25. That same year, Product Hunt was acquired by AngelList.
In addition to his work with Product Hunt, Ryan is also an active investor and advisor to various startups, such as Breeze, StatusPage, and Wethos. He is also a mentor at the startup accelerator 500 Startups.
Ryan is a prolific writer, and his articles have been featured in publications such as Fast Company, Wired, The Next Web, Wall Street Journal, and TechCrunch. He also hosts a popular podcast, Product Hunt Radio, which features interviews with tech industry thought leaders.&nbsp;
Ryan is an active tech community member and provides valuable advice and insights on product development, startups, and venture capital. He is considered one of the leading experts in the tech industry and his advice and insights are highly sought after.
Ryan is also a sought-after speaker and has spoken at events such as the World Economic Forum and TEDx. In addition, he is a proponent of the Lean Startup methodology and has written extensively about it on his blog. Ryan has also been featured on the cover of Forbes Magazine and was named one of the “30 Under 30” by Inc. Magazine in 2016.&nbsp;
In addition to his work in the tech industry, Ryan is also active in the philanthropic world. He is a board member of the Startup Leadership Program, a nonprofit organization that provides mentorship, training, and resources to aspiring entrepreneurs. Ryan is also a supporter of the ACLU and has spoken out in favor of immigration reform and LGBT rights.

Andrew Chen is a Taiwanese-American venture capitalist, entrepreneur, and writer. He is the founder of the venture capital firm Andreessen Horowitz and is a former partner at the venture capital firm Greylock Partners. He has been active in the startup and venture capital industry for over 15 years and is a well-known figure in the venture capital world.
Andrew is a prolific writer and speaker who has written extensively about startup and venture capital topics. He is the author of The Startup Playbook, which is a compilation of his thoughts, experiences, and insights on the venture capital industry and startups. He is also the author of the blog Startup Product Ideas, which features his insights and advice on startup and venture capital topics.
Andrew is an experienced investor in early-stage startups. He has invested in numerous startups, including Uber, Airbnb, Dropbox, Stripe, Slack, Instacart, and Eventbrite. He has also held advisory and board positions in various startups, such as Medium and Dropbox.
Andrew is a strong believer in the power of technology and innovation to drive economic growth and prosperity. He is an advocate for the importance of education and has spoken at various conferences and universities about the importance of innovation and entrepreneurship. He is also a supporter of various philanthropic causes and has donated his time and money to organizations such as the Asian Art Museum and the KIPP Foundation.
Andrew is a well-known figure in the venture capital world and is highly respected for his expertise and insights into the startup and venture capital industry. He is an important figure in the startup community and is respected for his commitment to helping startups achieve success.

Andrew

Michael Wong is a Chinese-Canadian industrial designer, entrepreneur, and inventor. He has over 20 years of experience in the field. He has worked on a wide range of products, from consumer electronics to medical devices, and his work has been recognized with numerous awards and patents. He began his career working for large companies such as LG and Philips, where he designed products like televisions, DVD players, and home theater systems. He then moved on to work for Microsoft, where he led the design of the company's first tablet PC.
Michael Wong has won numerous awards throughout his career for his work in industrial design. Some of the notable awards he has received include:
<ul>
<li>Red Dot Design Awards</li>
<li>IDEA Awards</li>
<li>IF Design Awards</li>
<li>Good Design Awards</li>
<li>Spark Awards</li>
<li>G-Mark awards</li>
</ul>
Throughout his career, he has been known for his focus on user-centered design and his ability to turn complex technology into intuitive, easy-to-use products.
In addition, he founded his design studio called Mizko design, where he continues to design and consult for various clients. The studio specializes in product design, user experience design, and brand strategy. Mizko Design has worked with clients from multiple industries, including consumer electronics, medical devices, home appliances, and sports equipment.
The studio is known for its user-centered design approach and ability to turn complex technology into intuitive, easy-to-use products. Some notable projects of Mizko Design include designing for LG, Philips, Microsoft, and many more. Mizko Design has won many awards for its designs and is considered one of the top design studios in the industry.

Michael

David Hellmann is an award-winning Digital Designer &amp; Developer based in Linz, Austria. He is the founder of Best Website Gallery and has worked for Red Bull and renowned digital agencies nexum AG, Fork Unstable Media &amp; fredmansky.
David also manages the website Best Website Gallery, which is a gallery that shows the best websites the internet has to offer.

Andrew Chen

Josh Elman

Ryan Hoover

Nirav Tolia

Mariam Naficy

Nir Eyal introduces the Hook Model in his book, a four-step process that companies use to build customer habits. It's a cycle that includes a trigger, action, variable reward, and investment. This model is a great tool to understand how to create products that people will use regularly.

The Hook Model

Triggers are the first step in the Hook Model. They can be external or internal. External triggers are things like notifications or emails, while internal triggers are emotions or thoughts. Eyal emphasizes that understanding your users' internal triggers is key to creating a product they'll love.

Importance of Triggers

After the trigger comes the action. This is the behavior done in anticipation of a reward. The reward, however, should not be predictable. According to Eyal, variable rewards are more addictive. So, if you're looking to create a habit-forming product, consider how you can incorporate variable rewards.

Action and Reward

The last step in the Hook Model is investment. This is where the user puts something into the product, like time or data, which makes them more likely to return. Eyal suggests that the more users invest in your product, the more they value it, leading to higher engagement.

Investment for Future Engagement

While the Hook Model can be powerful, Eyal also discusses the ethical implications of creating habit-forming products. He encourages creators to ask themselves if they're making the world a better place with their product. So, as you explore the strategies in this book, remember to consider the impact on your users.

Ethics of Habit-Forming Products

Hooked

International best-selling author Nir Eyal explains how to use design psychology to make anything you want people to do, into a habit.  On his website, Nir writes about how technology is supposed to make our lives better, but in reality makes it more difficult to focus.  He writes that this happens because the designers of tech products don't understand how the human brain works, and they don't design with us in mind.   Take back control by developing new habits that protect your time from distraction and bring peace back into your life!

Ana Fabrega is a multi-faceted artist and comedian from Panama who has made a name for herself in the United States through her work in stand-up comedy, improv, writing and acting. She is part of the Upright Citizens Brigade Theatre's house team, "The Stepfathers," and has performed at the Del Close Marathon, Sketchfest, and the New York Comedy Festival.&nbsp;
Fabrega has appeared on Comedy Central's "Broad City" and HBO's "High Maintenance." She has also been featured on VH1, truTV, and MTV. She writes and hosts the popular show "The Venture Bros." on the Adult Swim network. Her writing has been featured in GQ, The New Yorker, McSweeney's, The New York Times, and The Paris Review.
Fabrega has performed in a number of live shows such as "The Moth", "RISK!", and "Totally Biased with W. Kamau Bell.” She has been featured in festivals like the Boston Comedy Festival, the New York Comedy Festival, and the Melbourne Comedy Festival. She has also performed alongside notable comedians such as Maria Bamford, Tig Notaro, and Amy Schumer.
Fabrega has also acted in a number of films and television shows, including "Funny People" with Adam Sandler, "Cheap Thrills" with Ethan Hawke, and "The Birthday Boys" on IFC. She has also acted in a number of web series, including "The Totally Rad Show" and "The Real Housewives of Horror."
Fabrega continues to create and perform her unique comedy brand, engaging audiences on and off the stage. Her work has earned her accolades from critics, fans, and peers alike. With her passionate and creative style, Fabrega will continue to impact the comedy world for many years to come.
Ana Fabrega is a multi-faceted artist and comedian from Panama who has made a name for herself in the United States through her work in stand-up comedy, improv, writing and acting. She is part of the Upright Citizens Brigade Theatre's house team, "The Stepfathers," and has performed at the Del Close Marathon, Sketchfest, and the New York Comedy Festival.&nbsp;
Fabrega has appeared on Comedy Central's "Broad City" and HBO's "High Maintenance." She has also been featured on VH1, truTV, and MTV. She writes and hosts the popular show "The Venture Bros." on the Adult Swim network. Her writing has been featured in GQ, The New Yorker, McSweeney's, The New York Times, and The Paris Review.
Fabrega has performed in a number of live shows such as "The Moth," "RISK!" and "Totally Biased with W. Kamau Bell.” She has been featured in festivals like the Boston Comedy Festival, the New York Comedy Festival, and the Melbourne Comedy Festival. She has also performed alongside notable comedians such as Maria Bamford, Tig Notaro, and Amy Schumer.
Fabrega has also acted in a number of films and television shows, including "Funny People" with Adam Sandler, "Cheap Thrills" with Ethan Hawke, and "The Birthday Boys" on IFC. She has also acted in a number of web series, including "The Totally Rad Show" and "The Real Housewives of Horror."
Fabrega continues to create and perform her unique comedy brand, engaging audiences on and off the stage. Her work has earned her accolades from critics, fans, and peers alike. With her passionate and creative style, Fabrega is sure to continue to make an impact in the comedy world for many years to come.

James Clear

Adam Grant

Marie Forleo

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In Indistractable, Nir Eyal explores the root cause of our distractions. He suggests that we often blame technology for our inability to focus, but the real issue lies within us. Our internal triggers such as fear, boredom, or loneliness lead us to seek distractions. Understanding these triggers is the first step towards becoming indistractable.

Understanding the Root Cause of Distraction

Eyal emphasizes that managing our time effectively is actually about managing our discomfort. When we feel uncomfortable, we tend to seek distractions. By learning to deal with our discomfort in a healthier way, we can become more focused and productive.

Time Management is Pain Management

The author encourages us to make time for traction, which are the actions that move us towards our goals. By scheduling time for these activities and sticking to our schedule, we can prevent distractions from taking over our day.

The Importance of Making Time for Traction

Indistractable encourages us to rethink our relationship with technology. Instead of viewing it as the enemy, we should see it as a tool that can help us achieve our goals, if used correctly. Eyal provides practical tips on how to use technology in a way that supports our goals, rather than distracts us from them.

Reimagining Our Relationship with Technology

Finally, the book suggests that we can become indistractable by creating an environment that supports our goals. This includes setting boundaries with others, using technology mindfully, and developing a strong personal why that motivates us to stay focused.

Top Book Recommendations by Nir Eyal: Best Books for Success

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