Alan has been a pioneer in the worlds of software and user experience for more than 40 years and is now influencing a new generation of Web designers and entrepreneurs. In 1992, Alan and his wife, Sue, co-founded the first interaction design consulting firm, Cooper. Within a few years, Cooper established the basic design methods that today are in use across the industry and helped to popularize the notion that digital technology should not terrorize its human users.&nbsp;
He invented design personas, which are in almost universal use in the field of user experience. He has shared his tools, knowledge, and experience in two best-selling books that are still in print and widely quoted. In 1988, Alan invented a dynamically extensible visual programming tool and sold it to Bill Gates, who released it to the world as Visual Basic, arguably the most successful programming language ever.&nbsp;
He started his first software company in 1976, producing the “first serious business software for microcomputers.” Today, Alan continues to advocate for more humane technology from his 50-acre former dairy farm in the rolling hills north of San Francisco.

Alan

John D. Saunders is an experienced Digital Marketing Strategist, entrepreneur, and web designer. He has worked with some of the world’s biggest brands, including Land Rover, Audi, the NAACP, and Google, to help them create profitable websites and digital products. He is the founder of 5Four Digital, a digital marketing agency that helps startups achieve success in their online marketing efforts.
John has a passion for helping individuals and businesses achieve their goals through digital marketing. He believes in utilizing the power of the web to reach a wider audience and increase brand awareness. He has extensive knowledge of SEO, PPC, content marketing, design, and analytics. His clients have seen tremendous success in their campaigns thanks to his expert guidance.
John’s entrepreneurial spirit has led him to create several successful projects, including blackwallet.org, blackillustrations.com, and illustratorhub.com. These platforms are dedicated to helping entrepreneurs and creatives of color find success online. John has also been a mentor to several startups, helping them create and implement digital marketing strategies that have resulted in increased revenue and visibility.
John’s commitment to excellence is evident in his work. He is constantly striving to stay ahead of the curve, learning new techniques and technologies to ensure his clients get the best results. He is an avid learner and remains dedicated to helping others succeed. He is passionate about helping businesses reach their goals and create lasting success.

John

Adam Grant is an American psychologist and author widely known for his work on the science of giving, creativity, and organizational psychology. He is the top-rated professor at the Wharton School of the University of Pennsylvania and a former professor at the University of Michigan. His first book, Give and Take: A Revolutionary Approach to Success, was a New York Times bestseller.
Grant is a leading authority on the science of giving, creativity, and organizational psychology. He has written or co-written six books, including Originals: How Non-Conformists Move the World and Option B: Facing Adversity, Building Resilience, and Finding Joy. He has also written for The New York Times, The Atlantic Monthly, Harvard Business Review, and other publications.
Grant's research focuses on how giving, taking, and exchanging advice affects an individual’s success. He has studied how to maximize the benefits of giving, how to encourage more successful collaborations, and how to foster an environment of innovation and creativity. He has also explored how to assess and develop leadership potential within organizations and how to build workplace cultures where employees are empowered to do their best work.
Grant has received numerous awards and honors, including being named one of the world's 40 most influential management thinkers by Thinkers50 in 2015, one of the world's 50 most influential management thinkers by Thinkers50 in 2018, and one of the world's most influential management gurus by The Observer in 2018. He is a recipient of the Carnegie Medal for Excellence in Mentoring and was named the Most Influential Thinker of the Decade by Poets &amp; Quants in 2020.
In addition to his academic and writing career, Grant is a frequent speaker for organizations, universities, and conferences around the world. He has presented to audiences of thousands at TEDx events, and he has been featured on television and radio programs such as The Oprah Winfrey Show, 60 Minutes, and NPR’s Fresh Air. He has also served as a visiting professor at Stanford, Cornell, and INSEAD, and he is currently a visiting professor at the London School of Economics.

Adam

Antonio García Martínez is an entrepreneur, investor, writer, and tech industry veteran. He has had a long and varied career, beginning in the early days of the dot-com boom and continuing today. Early in his career, Antonio worked in a variety of roles at companies such as Apple, Microsoft, and Goldman Sachs.
At Apple, Antonio held a variety of positions, including working on the retail side of the business, developing software, and helping to launch the Apple Store. At Microsoft, Antonio was involved in the development of a number of products, including Windows 95 and Windows 98. After leaving Microsoft, Antonio founded Adify, a venture-backed ad network that WPP eventually acquired.
More recently, Antonio has become an investor, author, and thought leader in the technology and venture capital industries. He has invested in a variety of startups, including Twitter, Uber, and Stripe. He is also the author of the book Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley, which chronicles his experiences in the tech industry.
In addition to his work as an investor and author, Antonio is a sought-after speaker and thought leader. He has appeared on the TED stage, as well as at conferences including SXSW, DLD, and TechCrunch Disrupt. Antonio is often called upon to provide his expertise and insight into the tech industry, as well as his views on the current state of venture capital and startups.
Overall, Antonio García Martínez is an accomplished entrepreneur, investor, author, and thought leader. His wealth of experience and knowledge from working in and around the tech industry, combined with his excellent communication skills, make him a highly sought-after individual in the industry.

Antonio García

Jocko Willink is an American retired Navy Seal officer, author, podcaster, and public speaker. He is best known for his involvement in the Battle of Ramadi, his success in the Navy SEALs, and his leadership philosophy, which is based on discipline, hard work, and respect for others.
Willink was born in Easton, Pennsylvania, on September 8, 1971. He joined the Navy in 1990 and, after graduating from Basic Underwater Demolition/SEAL (BUD/S) training, was assigned to SEAL Team 3. During his service in the Navy, Willink completed multiple deployments to Iraq and Afghanistan and was eventually assigned to Task Unit Bruiser, the most decorated special operations unit of the Iraq War. During the Battle of Ramadi, Willink and his team helped to clear the city of insurgent forces, and their exemplary performance earned them the Navy Cross.
Willink retired from the Navy in 2010 and soon after began to share his leadership philosophy. He has authored several books, including Extreme Ownership, Leadership Strategy and Tactics, and Way of the Warrior Kid, as well as co-hosting the popular podcast Jocko Podcast.
Willink is also a respected public speaker, giving talks all over the world on topics such as leadership, discipline, and team building. He is a sought-after keynote speaker for both corporate and military events.
Willink is an advocate for physical and mental fitness, often speaking about the importance of proper nutrition and exercise. He also encourages people to push themselves and strive to become the best versions of themselves.
Willink is a highly respected figure in the military and business worlds, and his words have been an inspiration to many. His leadership philosophy is one that emphasizes discipline, hard work, and respect for others, and these values are ones that have served him well throughout his career.

Jocko

Tim Ferriss is an American author, entrepreneur, and public speaker. He is best known for his bestselling book, The 4-Hour Workweek, and for his podcast, The Tim Ferriss Show. Ferriss has been featured in the Time 100 Most Influential People list and has been recognized as one of Fast Company's "Most Innovative Business People."
Ferriss was born in East Hampton, New York, in 1977. He attended St. Paul's School in Concord, New Hampshire, and graduated from Princeton University with a degree in East Asian Studies in 2000. After college, he worked in sales and marketing for a data storage company before starting his own business, BrainQUICKEN, which he eventually sold.
In 2007, Ferriss wrote The 4-Hour Workweek, which became an international bestseller. The book proposed a new way of working that focused on efficiency and productivity and encouraged readers to pursue their dreams and passions. The book was credited with launching the "lifestyle design" movement and has been translated into 35 languages.
In 2010, Ferriss launched his podcast, The Tim Ferriss Show, which is now one of the most popular podcasts in the world. He interviews high-profile guests from various fields, including business, sports, and entertainment. Ferriss has also written several other books, including The 4-Hour Body, The 4-Hour Chef, Tools of Titans, and Tribe of Mentors.
Ferriss has been an active investor, advisor, and board member for a number of companies, including Uber, Evernote, Shopify, and Duolingo. He is a founding member of the Silicon Valley investment firm K9 Ventures and is also a venture partner at the venture capital firm Collaborative Fund.
Ferriss is active in the philanthropic community and has been involved with a number of charities, including DonorsChoose.org, The International Rescue Committee, and the Michael J. Fox Foundation. He is also a member of the Clinton Global Initiative.

Arianna Huffington is a Greek-American author, syndicated columnist, and businesswoman. She was born Arianna Stassinopoulos on July 15, 1950, in Athens, Greece. She moved to the United Kingdom with her family when she was 16 and later studied economics at Girton College, Cambridge.
After graduating, Huffington began her career as a writer and commentator and was a prominent conservative commentator in the UK during the 1970s and 1980s. She later moved to the United States, where she continued her career as a political commentator and became a naturalized citizen in 1990.
In 2005, Huffington co-founded The Huffington Post, a news and opinion website, with Kenneth Lerer and Jonah Peretti. AOL acquired the site in 2011 for $315 million. She served as the site's editor-in-chief from 2005 to 2016.
Huffington is also a prolific author and has written several books, including "The Sleep Revolution," "Thrive," and "The Fourth Instinct: The Call of the Soul." She is also a public speaker and has delivered speeches on various topics, including well-being, media, and politics.
In 2016, Huffington resigned as editor-in-chief of The Huffington Post to focus on her health and wellness startup, Thrive Global, which focuses on reducing workplace stress and burnout. She is still the CEO of Thrive Global.
AOL acquired the Huffington Post in 2011 for $315 million. In 2016, she stepped down as editor-in-chief of The Huffington Post to focus on her new startup, Thrive Global, which aims to end the "epidemic of stress and burnout" by offering corporate wellness programs and products. Huffington is also an author, having written 14 books, including the best-seller "Thrive: The Third Metric to Redefining Success and Creating a Life of Well-Being, Wisdom, and Wonder."

Arianna

Jason Fried is an American entrepreneur and the co-founder and President of 37signals (now Basecamp), a Chicago-based software company. Fried is a prolific writer and speaker on topics related to technology, productivity, and business.
Fried is a self-taught programmer who began his career in software development in the late 1990s. He co-founded 37signals in 1999 and has since grown it into a successful business. Fried has been the President since the company's inception and is responsible for overseeing product design, customer support, and business strategy.
Fried's vision for 37signals has been to focus on creating simple, user-friendly web-based productivity tools. He believes that the most successful products are those that are designed with a focus on the user experience and on providing value to customers. In addition, Fried wants to create products that are easy to use and don't require extensive training for users to be successful.
Fried's writing and speaking engagements focus on topics related to the software industry, productivity, and business. He has written several books, including "Rework" and "Getting Real," which have become bestsellers. Fried is also a sought-after speaker and has been a featured speaker at many industry conferences.
Fried is committed to helping other entrepreneurs and startups succeed. He has been involved in a number of initiatives to help foster entrepreneurship and innovation, including the Start Small Foundation and Y Combinator. Fried is also a mentor to a number of startups and regularly provides advice and guidance to entrepreneurs.
Fried is a believer in the power of collaboration and shared knowledge. He has been an advocate for open-source software and has been actively involved in the open-source community. In addition, he is a proponent of using web-based tools to help improve collaboration and productivity within companies.
Fried is passionate about his work and is an inspiring leader. He is a firm believer in the power of simplicity and in the importance of focusing on the customer experience. With a strong vision for 37signals, Fried has been able to create a successful business out of the company and has helped many other entrepreneurs and businesses to succeed.

Jason

Nassim Nicholas Taleb is a Lebanese-American essayist, scholar, statistician, and former trader and risk analyst whose work focuses on problems of randomness, probability, and uncertainty. He is the author of several books, including "The Black Swan: The Impact of the Highly Improbable," which was published in 2007 and became a bestseller.
Taleb is a former trader and risk analyst and has worked as a professor of risk engineering at New York University's Tandon School of Engineering. He has a background in mathematics, statistics, and computer science and has published numerous papers in academic journals on topics related to randomness and uncertainty.
Taleb's main area of research is the study of "black swans," which he defines as rare events that have a large impact and are typically not predictable. He argues that traditional risk assessment methods, such as using historical data to predict future events, are inadequate because they fail to consider the possibility of black swan events.
Taleb is also known for his criticism of the concept of "normalcy" in statistics and his skepticism of the use of mathematical models in finance and economics. He has argued that the assumptions made in these models are often unrealistic and can lead to dangerous oversimplifications.
In addition to his work in academia, Taleb is also a public intellectual and has written several books for a general audience. His books have been widely discussed and debated in the media and have been translated into multiple languages.
Taleb is a strong advocate for antifragility, a concept he has developed and popularized in his books. Antifragility is the property of a system or entity that improves when subjected to volatility, shocks, stressors, or disorder and doesn't just remain indifferent to them.
Taleb's writing style is often characterized as provocative and contrarian, and he is known for his strong opinions on a wide range of topics. His work has been influential in the fields of economics, finance, and risk management and has also been discussed in the broader cultural and intellectual conversation.

Nassim Nicholas

Jeff helps organizations build better products, and executives build the cultures that build better products. He is the co-author of the award-winning book Lean UX and the Harvard Business Review Press book Sense &amp; Response. Starting off as a software designer, Jeff now works as a coach, consultant, and keynote speaker, helping companies bridge the gaps between business agility, digital transformation, product management, and human-centered design. Most recently, Jeff co-founded Sense &amp; Respond Press, a publishing house for practical business books for busy executives. His latest book, Forever Employable, was published in June 2020.

Jeff

Ryan Holiday is an American author, marketer, media strategist, and entrepreneur. He is the author of several bestselling books, including his most recent, Perennial Seller, as well as popular titles such as The Obstacle Is the Way, Ego Is the Enemy, Conspiracy, and Growth Hacker Marketing. Holiday has written for the New York Times, Forbes, the Wall Street Journal, and other publications. He has also been featured in Time, The New Yorker, and The Washington Post.
Holiday is the founder of Brass Check, a creative consulting agency that specializes in marketing, media strategy, and creative consulting. He has worked with some of the world’s most successful authors, entrepreneurs, and public figures, including Tony Robbins, Tim Ferriss, Robert Greene, and Tucker Max. His clients also include media companies such as VICE, MTV, and Complex. He has also served as a consultant to brands such as American Apparel, Google, and Gillette.
As an author, Holiday has written nine books, three of which have become New York Times bestsellers. His books focus on topics such as personal and professional development, marketing, and media strategy. His most recent book, Perennial Seller, is a guide to creating and sustaining success in business, publishing, and life.
As a media strategist and consultant, Holiday has helped launch and reinvigorate several brands and campaigns. His work spans from creating marketing campaigns for startups and Fortune 500 companies to working as a creative consultant for media companies and major brands.
Holiday's work has been featured in major publications, including the New York Times, The Wall Street Journal, Fast Company, and The Washington Post. He has also appeared on television shows such as the Colbert Report, Late Night with Jimmy Fallon, The Today Show, and podcasts such as the Tim Ferriss Show and the Joe Rogan Experience.&nbsp;
In addition to his work as an author, media strategist, and consultant, Holiday is a frequent public speaker. He has been a keynote speaker at events such as SXSW, the World Business Forum, and the Inc. 5000 Conference. He also teaches marketing and media strategy classes at the University of California, Berkeley.
Holiday is passionate about helping others achieve their goals and dreams. He has created several online courses and resources to help entrepreneurs, creatives, and marketers better understand the media landscape, marketing, and creative strategies. He also serves as the Managing Director of the media startup, Contently and is an adviser to several startups and companies. He is also a mentor to many aspiring entrepreneurs and creators.

Ryan

Ken Segall is the author of the new book, Think Simple—the follow-up to his New York Times bestseller, Insanely Simple. A self-proclaimed technology enthusiast, Segall worked closely with Steve Jobs as his ad agency creative director for 12 years spanning NeXT and Apple. He has also served as worldwide agency creative director for IBM, Intel, Dell, and BMW.
Segall is an international speaker on the power of simplicity. His message has struck a chord across many industries in the Americas, Europe, and Asia Pacific, opening eyes to the benefits of simplicity available to all.
In Insanely Simple, Segall showed how Steve Jobs’s love of simplicity helped propel Apple from near bankruptcy to become the world’s most valuable company. You could see it in the way Apple innovates, advertises, sells at retail, and even organizes itself internally. Apple’s success, there are valuable lessons for every company’s success.
In Think Simple, Ken Segall goes beyond Apple to show how simplicity is powering many companies worldwide—big and small, famous and under-the-radar, established and start-ups. The book is based on interviews with more than 40 CEOs and business leaders, including those at Whole Foods, The Container Store, Ben &amp; Jerry’s, Charles Schwab, Telstra, Bank of Melbourne, and many more.

Douglas Ferguson is an entrepreneur and human-centered technologist with over 20 years of experience. He is president of Voltage Control, an Austin-based workshop agency that specializes in Design Sprints and innovation workshops.
Voltage Control helps companies solve tough problems using integrated decision-making methods. Their workshops are rooted in a philosophy that nobody is as smart as everybody. Layering a diverse set of methodologies including Lean, Agile, Design Sprints, Thinking Wrong, and Liberating Structures, Voltage Control guides companies through complex operating environments and equips them with the tools and structures critical for innovation transformation. Voltage Control has worked with a range of organizations including Capital Factory, US Air Force, Thomson Reuters, Fidelity Investments, Vrbo, and Dropbox.
Prior to Voltage Control, Douglas held CTO positions at numerous Austin start-ups where he led product and engineering teams using Agile, Lean, and human-centered design principles. Douglas is active in the Austin start-up community where he serves on the board of several non-profits, mentors start-ups, and advises early-stage ventures.

Douglas

Nir Eyal is a bestselling author, entrepreneur, and lecturer on the topics of consumer psychology and behavior design. He is well-known for his book Hooked: How to Build Habit-Forming Products, which focuses on understanding how technology companies create products that users become addicted to.
Eyal has a background in business and psychology, having received his MBA from Stanford University and a BSc in Psychology from the University of Pennsylvania. He has worked in the tech industry for over a decade and has held executive positions at several companies, including Yahoo and Time Warner.
Eyal has also founded two tech companies, AdNectar and Insightera, and is an investor in several startups. He has been an advisor or board member for numerous companies, including Eventbrite, Product Hunt, and BloomThat.
In addition to his business career, Eyal has written several books, including Hooked, Indistractable: How to Control Your Attention and Choose Your Life, and The Business of Habit: Designing Products and Services That Create Loyalty. He also writes a popular blog and hosts a podcast called The Nir and Far Show.
Eyal is a sought-after speaker, presenting to audiences all over the world. He has been featured in publications such as The New York Times, The Wall Street Journal, and Forbes and has been a guest on many podcasts, including The Tim Ferriss Show and The Joe Rogan Experience.
If you are interested in gaining a better understanding of how to design products and services that capture and keep users’ attention, Nir Eyal is an excellent resource. His books, blog, podcast, and talks offer valuable insights into the world of consumer psychology and behavior design.

Cliff Chuang currently serves as Senior Associate Commissioner at the Massachusetts Department of Elementary and Secondary Education. He leads the Center for Educational Options, whose mission is to expand, enhance, and ensure equitable access to high-quality educational options for learners of all ages, especially those historically underserved.&nbsp;
He is responsible for supporting and overseeing the wide range of educational options available to Massachusetts families, including charter, virtual, and other redesigned school models; career technical education; adult basic education; early learning; and out-of-school time programs. He also oversees the Department's student and family support initiatives and the state's problem-resolution system to ensure educational equity.&nbsp;
The Department has been recognized as a national leader for charter schools and career/vocational technical educational quality. In this way, leaders partner with the field in research and support initiatives. He currently serves on the board of the Center for Learner Equity. Cliff previously served as the director of charter schools for the New York State Education Department and on the national advisory board of the National Association of Charter School Authorizers.&nbsp;
Cliff started his career teaching secondary mathematics and science in both district and charter school settings in Boston. He holds an A.B. in mathematics from Harvard University and an M.Ed. in Secondary Mathematics Teaching from Boston College.

Cliff

Ken Kocienda was a software engineer and designer at Apple for over fifteen years. After graduating from Yale, he fixed motorcycles, worked in the editorial library of a newspaper, taught English in Japan, and made fine art photographs. Eventually, he discovered the internet, taught himself computer programming, and made his way through a succession of dot-com-era startups before landing at Apple in 2001, where he worked on the software teams that created the Safari web browser, iPhone, iPad, and Apple Watch.&nbsp;
Recently, Ken wrote a book about his Apple career entitled Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs. Ken lives in San Jose, California, with his wife. He participated in designing many revolutionary products from Cupertino’s brand. . His book is about the internal process and close collaboration between the engineering team and key decision makers (Steve Jobs, Philip Schiller, Tony Fadell, and a few others) at Apple during its golden age.

Jake

Jake Knapp’s book, Sprint, was written as a distillation of his insights from 100+ design sprints run with Google Ventures. The book is a working methodology that helps UX designers, product managers, and teams solve huge problems in just five days.&nbsp;
Think of it as old-school design thinking on crack. When Sprint was published in 2016, it overhauled many dated project management processes in lieu of Google’s faster, smarter approach. Knapp’s goal with this book is to help you design and build better products faster.

Andy Budd is a well-known figure in the design and technology communities. He is the founder of Clearleft, a user experience design agency based in Brighton, England. Clearleft has worked with a wide range of clients, including Google, the BBC, and the Financial Times.
In addition to his role at Clearleft, Andy is a highly sought-after speaker, having spoken at conferences such as SXSW, Webstock, and An Event Apart. He is also an advisor and coach to startups and a venture partner at Seedcamp, an early-stage investment fund.
Andy deeply understands user-centered design and how it can be used to create successful products and services. He is a strong advocate for the value of design in business and is a regular commentator on the intersection of design and technology.
Andy has written several books on design and technology, including "CSS Mastery" and "Designing Interfaces." He is also a frequent contributor to industry publications such as A List Apart and Smashing Magazine.
Overall, Andy Budd is a well-respected figure in the design and technology communities. He is known for his expertise in user-centered design and his ability to help startups and businesses create successful products and services. He is an accomplished speaker, author, and advisor and continues to be an influential figure in the industry.

Andy

Jessica Hische is a graphic designer, illustrator, and author based in San Francisco. She is best known for her hand lettering, typography, and illustration work in the design and advertising industry.
Hische began her career as a freelance designer in 2005, working with various clients on various design projects. She quickly gained recognition for her unique and elegant hand lettering style, and her work began to be featured in publications such as Communication Arts, Print, and HOW magazine.
In addition to her design work, Hische is also an accomplished author. She has written several books on design and typography, including "In Progress: See Inside a Lettering Artist's Sketchbook and Process, from Pencil to Vector" and "Tomorrow I'll Be Brave." Both books offer a glimpse into Hische's creative process and provide valuable insights and tips for designers and illustrators.
Hische has also been a guest speaker at several design conferences and events, sharing her knowledge and experience with other designers and creative professionals. She is also known for her "Daily Drop Cap" project, a series of illustrated letters she created and shared daily on her website.
Overall, Jessica Hische is a highly respected and accomplished designer, illustrator, and author, known for her beautiful hand lettering and typography work. Her unique style, attention to detail, and dedication to her craft have earned her a reputation as one of the industry's most talented and influential designers.

Jessica

Marty Cagan is a well-known figure in the technology industry, particularly in the Silicon Valley region. He is the founder and CEO of the Silicon Valley Product Group (SVPG), a product management consulting firm that helps companies build better products. Cagan has over 20 years of experience in product management, having worked at companies such as AOL, Netscape, and eBay.
Cagan is also a popular speaker and author, having written the book "Inspired: How to Create Tech Products Customers Love." In his book and in his speaking engagements, Cagan emphasizes the importance of understanding the customer and creating products that solve their problems. He also stresses the importance of a strong product culture within a company and encourages companies to empower their product managers to make important decisions.
In addition to his work with SVPG, Cagan also serves as an advisor and mentor to many startups and young product managers. He is highly respected in the industry for his knowledge and expertise and is considered a thought leader in the field of product management.
His background heavily influences Cagan's approach to product management in engineering, which gives him a unique perspective on the product development process. He emphasizes the importance of building a deep understanding of the technology behind a product and using that understanding to inform the product's design and development.
In his consulting role, Cagan works with companies of all sizes, from early-stage startups to large enterprises. He helps these companies to build better products by providing guidance on product strategy, product management process, and product development. He also helps companies build a culture supporting product innovation and development.
Overall, Marty Cagan is a respected and accomplished figure in the technology industry, known for his expertise in product management and his ability to help companies build better products. He is highly valued as a consultant and advisor and continues to be a leading voice in the field of product management.

Marty

Eric Ries

Tim Brown

Sheryl Sandberg

Brad Feld

John Maeda

In Sprint, Jake Knapp introduces the concept of timeboxing. This is a technique where you allocate a fixed time period to a specific task. It's a great way to stay focused and productive. So, next time you're overwhelmed with work, try timeboxing. You might be surprised at how much you can achieve.

The Power of Timeboxing

Knapp emphasizes the importance of creating a prototype. It doesn't have to be perfect, but it should be good enough to test your idea. This way, you can get feedback early and make necessary changes before investing too much time and resources. So, don't be afraid to build that rough draft.

The Importance of Prototyping

The book outlines a five-day process for solving big problems and testing new ideas. Each day has a specific focus, from mapping out the problem to conducting user tests. This structured approach can help you tackle any challenge, no matter how big or small. So, why not give it a try?

The Five-Day Sprint Process

In any sprint process, Knapp highlights the need for a 'Decider'. This person makes the final decisions and keeps the process moving forward. It's a crucial role that ensures the team doesn't get stuck in endless debates. So, if you're in a team, see who would be the best fit for this role.

The Role of a Decider

He also stresses the importance of user testing. It's all about getting your prototype in front of real users and observing their reactions. This can provide invaluable insights and help you refine your idea. So, don't skip this step, it could be the key to your success.

The Value of User Testing

Sprint

Jake Knapp is an inventor, designer, and author. He is most well-known for inventing the Design Sprint, a five-day process for solving problems and creating new products, services, and strategies. He is also a New York Times bestselling author, having written two books, Sprint and Make Time.&nbsp;
As a design thinker, Jake has worked with some of the world’s leading companies, such as Slack, LEGO, IDEO, and NASA. He has coached on design strategy and time management, helping these companies take their products and services from ideas to reality.
An advocate of the design-thinking approach, Jake has been a keynote speaker at conferences and workshops around the world. He has been featured in The New York Times, The Wall Street Journal, The Guardian, Wired, and Forbes and has been invited to TEDx and Google's Zeitgeist conferences to discuss his methodologies.
Jake is currently a Design Partner at Google Ventures, where he helps companies use design sprints to create innovative products and services. He also serves as a lecturer at Stanford University's Hasso Plattner Institute of Design, where he teaches Design Thinking and Design Sprints.
Jake has a passion for creating and innovating, and his approach to design has helped countless companies realize their potential. He is a firm believer that with the right combination of processes, people, and tools, any problem can be solved.

Top Book Recommendations by Jake Knapp: Best Books for Success

Best author’s book

Sprint

Written books

Sprint

Jake Knapp recommends

Similar authors

Alan Cooper

John D. Saunders

Adam Grant

Antonio García Martínez

Jocko Willink

Tim Ferriss

Arianna Huffington

Jason Fried

Nassim Nicholas Taleb

Jeff Gothelf

Ryan Holiday

Ken Segall

Douglas Ferguson

Nir Eyal

Cliff Kuang

Ken Kocienda

Books

Achievers

Topics

Libraries

Blog

About

Contact

Terms