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Unsafe Thinking
256 pages, 2018
In Unsafe Thinking, creativity guru Jonah Sachs demonstrates that the most remarkable and trailblazing individuals – from the maverick Google programmer who came up with Gmail, to the Colombian mayor who employed mime artists to transform his city’s traffic issue – are those who reject obvious assumptions.
He draws on cutting-edge psychology and neuroscience to uncover the mental processes that lead to successful innovation. And he reveals how you too can learn to adopt the boldly innovative mindset that will help you thrive in life and in business.
In Unsafe Thinking, Jonah Sachs encourages us to embrace uncertainty. He argues that stepping out of our comfort zones and taking risks can lead to innovation and success. So, don't be afraid of the unknown, instead, see it as an opportunity to grow and learn.
Sachs suggests that sometimes, to achieve greatness, we need to break the rules. He doesn't mean to act unethically, but rather to challenge the status quo and think outside the box. So, don't be afraid to question established norms and find new ways of doing things.
One of the key takeaways from Unsafe Thinking is that failure isn't something to be feared, but rather a valuable learning tool. Sachs encourages us to see failure as a stepping stone towards success. So, don't be disheartened by setbacks, instead, use them to improve and grow.
Sachs highlights the importance of diversity in fostering innovation. He suggests that by bringing together people with different perspectives and experiences, we can generate more creative and effective solutions. So, make an effort to cultivate diversity in your team or organization.
In his book, Sachs emphasizes the importance of adopting a growth mindset. He suggests that by believing in our ability to learn and grow, we can overcome challenges and achieve our goals. So, don't see your abilities as fixed, instead, believe in your potential to improve and succeed.
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Unsafe Thinking delivers an array of fresh insights on creativity, motivation and breakthrough performances. It's a must-read for anyone who wants to thrive in a world of change.

Unsafe Thinking is a road map to creativity, a cure for stagnation, and a brilliant analysis of the powerful role that uncertainty and risk can play in our lives.



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