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Unleashing the Ideavirus

234 pages, 2001

business & management

business & management

1082 books
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Description

In contrast to traditional marketing wisdom, which tries to count and manipulate the spread of information, Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer. 

The author calls this powerful customer-to-customer dialogue an idea virus, and cheerfully eggs marketers on to create an environment where their ideas can replicate and spread. In lively detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched idea viruses.

The Power of Ideavirus

Seth Godin introduces the concept of an 'ideavirus', a powerful idea that spreads like a virus. He encourages readers to explore this concept and see how it can be used to create a successful marketing strategy. It's all about making your idea so compelling that people can't help but share it.

Traditional Advertising is Outdated

Godin argues that traditional advertising methods are no longer effective. Instead, he suggests that you should look into more innovative and engaging ways to spread your ideas. This could be through social media, word of mouth, or other viral marketing techniques.

The Importance of Influencers

In Unleashing the Ideavirus, Seth Godin emphasizes the role of influencers in spreading an ideavirus. He suggests that you should research and find key individuals who can help spread your idea to a wider audience. These influencers can be a game-changer in your marketing strategy.

Permission Marketing

Godin introduces the concept of 'permission marketing'. This is where you ask for the customer's consent before sending them marketing messages. It's a respectful and effective way to engage with your audience. Check out this concept in the book to see how it can benefit your business.

The Value of Free

He also explores the idea of giving away your product or service for free to spread your ideavirus. This might seem counterintuitive, but it can actually lead to greater profits in the long run. Dig into this concept in the book to understand how it can work for you.

Quotes 3

Unleashing the Ideavirus is a game-changer. It's a playbook for success in the digital age.

Tom PetersTom Peters - Management Guru

Seth Godin's Unleashing the Ideavirus is a must-read. It's a manual for creating something worth talking about.

Guy KawasakiGuy Kawasaki - Marketing Specialist

Unleashing the Ideavirus is a fascinating exploration of ideas that spread. Seth Godin is a master of dissecting the 'why' behind successful marketing strategies.

Malcolm GladwellMalcolm Gladwell - Bestselling Author
Tom PetersGuy KawasakiMalcolm Gladwell

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