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This Is Not a T-Shirt
352 pages, 2020
The story of how Bobby Hundreds took his passion for streetwear and turned it into a multimillion-dollar brand. Streetwear has always occupied that rarefied space where genuine cool coexists with big business; where a star designer might work concurrently with Nike, a tattoo artist, Louis Vuitton, and a skateboard company. It's the ubiquitous style of dress comprising hoodies, sneakers, and T-shirts. Initially, a few brands defined this style; fewer still survived as streetwear went mainstream.
They are the OGs. The Hundreds is one of those persevering companies, and Bobby Hundreds is at the center of it all. In telling his story—of how he started from nothing with little more than duct tape and cotton tees—Bobby Hundreds reminds us that The Hundreds was started by outsiders.
Bobby Hundreds emphasizes the importance of passion in his book 'This Is Not a T-Shirt'. He believes that passion is the driving force behind any successful venture. If you're passionate about what you do, you'll be more likely to stick with it, even when things get tough. So, find what you love and pour your heart into it.
In 'This Is Not a T-Shirt', Bobby Hundreds talks about the importance of being authentic. He believes that authenticity is key to building a strong brand and connecting with your audience. So, don't be afraid to be yourself and let your true personality shine through in your work.
Bobby Hundreds highlights the value of community in his book. He believes that building a strong community around your brand can help you grow and succeed. So, take the time to connect with your audience and build relationships with them. They can be your biggest supporters.
In 'This Is Not a T-Shirt', Bobby Hundreds shares his journey of building a successful brand. He faced many challenges along the way, but he never gave up. His story shows that persistence is key to achieving your goals. So, don't be discouraged by setbacks. Keep pushing forward and you'll eventually reach your destination.
Bobby Hundreds believes that storytelling is a powerful tool for connecting with your audience. In his book, he shares his own story and the stories of his brand, showing how they have helped him build a strong connection with his audience. So, don't underestimate the power of a good story. Use it to engage your audience and make your brand more relatable.
Quotes 3
Bobby Hundreds epitomizes the idea that if you live and breathe your passion, amazing things can happen. 'This Is Not a T-Shirt' is the embodiment of this concept.

Bobby's story is not just about fashion, but a crash course in business, marketing, and perseverance. A must-read for any aspiring entrepreneur.

Bobby Hundreds has always been a role model for how to stay true to yourself and your beliefs in a world that would rather you didn't.




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