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This Could Be Our Future

304 pages, 2019

economics & politics

economics & politics

987 books


711 books
business & management

business & management

1082 books

From the cofounder of Kickstarter, a visionary look at how to build a society that maximizes our collective well-being and happiness. Western society is trapped by three assumptions: 1) That the point of life is to maximize your self-interest and wealth. 2) That we're individuals trapped in an adversarial world. 3) That this is natural and inevitable. 

These ideas separate us, keep us powerless, and limit our imagination for the future. We see them as truth. They're not. They're a perspective that previous generations accepted. It's time we replace them with something new.  This Could Be Our Future is about how we got here, and how we change course while still pursuing new inventions, prosperity, and innovation that don't leave anyone behind.

 While the pursuit of wealth has produced innovation and prosperity, it also established an implicit belief that the right choice in every decision is whichever option makes the most money—a belief that doesn't always serve us well for long-term happiness or for making lasting value for society as a whole—and it's time to reevaluate what we value when it comes to making decisions as individuals and as a society.

Rethinking Value

In 'This Could Be Our Future', Yancey Strickler invites us to explore a new way of defining value. He argues that our current system, which prioritizes financial gain above all else, is not sustainable. Instead, he suggests we should consider other forms of value, like community, purpose, and sustainability.

The Bento Box Concept

Strickler introduces the Bento Box concept, a tool to help us make decisions that are good for us now and in the future. It's a way to look beyond immediate self-interest and consider the bigger picture. It's a concept that can be applied to personal decisions, business strategies, and even societal issues.

The Power of Collective Action

The book encourages us to see the power of collective action. Strickler believes that when we work together, we can create a future that benefits everyone, not just a select few. He shares examples of how this has worked in the past and how it could shape our future.

A Call to Action

Strickler doesn't just present ideas, he also calls us to action. He encourages us to challenge the status quo, to question our current systems, and to strive for a future that values more than just money. It's a call to action that's both inspiring and empowering.

Practical Advice

In 'This Could Be Our Future', you'll find practical advice on how to implement these ideas in your own life. Strickler shares tips on how to use the Bento Box concept, how to foster community, and how to make decisions that are good for you and for the world. It's a book that's not just about ideas, but about how to make those ideas a reality.

Quotes 3

This Could Be Our Future is a profound book that paves the way for a new era of abundance and innovation. It's a must-read for anyone who cares about the future of our society.

Tim FerrissTim Ferriss - Entrepreneur, Author

Yancey Strickler's book is a powerful and insightful call to rethink our societal values. It's a game-changer.

Seth GodinSeth Godin - Marketing Guru, Author

This Could Be Our Future is a compelling vision for a more equitable and sustainable future. It's a book that everyone should read.

Adam GrantAdam Grant - Psychologist, Author
Tim FerrissSeth GodinAdam Grant


authorAdam Grant

Adam Grant

authorDaniel Pink

Daniel Pink

media personalityauthor

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