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The Tipping Point

288 pages, 2000

business & management

business & management

1082 books
science & nature

science & nature

1064 books
psychology

psychology

705 books

In this landmark work, Malcolm Gladwell introduces the phenomenon of contagious ideas. Remember when you first heard about email or Murphy's Law? How about the advent of hybrid seed corn or the Big Mac Index? In each case, something invisible tipped into visibility. 

That’s what happens in this book: a series of ordinary phenomena become extraordinary because the ideas are so clear, compelling, and simple to grasp.

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