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The Tipping Point
288 pages, 2000
business & management
1082 booksscience & nature
1064 bookspsychology
705 booksIn this landmark work, Malcolm Gladwell introduces the phenomenon of contagious ideas. Remember when you first heard about email or Murphy's Law? How about the advent of hybrid seed corn or the Big Mac Index? In each case, something invisible tipped into visibility.
That’s what happens in this book: a series of ordinary phenomena become extraordinary because the ideas are so clear, compelling, and simple to grasp.